The industry will unveil its brand-new Discover Boating (DB) campaign this Friday, March 28, and it’s important that Marine Industry Certified Dealerships are primed to take full advantage of the benefits that come with it. The new campaign’s objective is simple: To grow awareness of and build a positive perception around boating. The plan for […]

Welcome Lindsey Johnson, the new content manager for the MICD Program. Johnson will be responsible for helping raise awareness of MICD for industry and consumer audiences alike. She comes to the program with more than 13 years professional experience in the marine industry, as both a journalist/editor and communications/PR professional, having worked for trade and […]

Unless you’ve been living under a rock, you know that social media sites (Facebook, Twitter, Instagram, Google+, YouTube, etc.) are where it’s at. They’re probably the best places to connect with customers and interact with them on a personal level outside the dealership. Take advantage of valuable social media outlets to promote your MICD status. […]

MINNEAPOLIS — The Marine Industry Certified Dealership Program (MICD) has unveiled a new online video promoting the recently restructured program, which makes it easier and more affordable for marine dealers to get certified, and so far buzz surrounding the changes has been overwhelmingly positive. “I like the fact that you’ve made it a bit more […]

MIAMI – The recently revamped Marine Industry Certified Dealership Program has made great strides since its soft launch in November of last year, and has already seen a 33-percent increase in the number of participating dealers, according to Sonja Moseley, Director of Certification and Benefits at the Marine Retailers Association of the Americas, who administers […]

ORLANDO – The Marine Industry Certified Dealership (MICD) program announced their annual awards today at the Marine Dealer Conference and Expo (MDCE) in Orlando. These awards recognize outstanding Five Star Certified Dealers for best practices and best places to work. “Best practices and employee satisfaction are key elements in the MICD program,” said Matt Gruhn, […]

ORLANDO – The Marine Retailers Association of the Americas (MRAA) opened Tuesday’s luncheon at the Marine Dealer Conference and Expo (MDCE) with an enthusiastic overview of growth both for the event and their staff. President Matt Gruhn introduced new MRAA faces and turned the microphone over to Sonja Moseley, the Director of Certification and Benefits. […]

MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that it will assume the management, administration and promotional responsibilities for Grow Boating’s Marine Five Star Dealership Certification Program (MFSDC), effective immediately. Launched in 2005, the MFSDC program has served as one of several pillars of the boating industry’s Grow Boating efforts. The Dealership […]

CHICAGO – May 22, 2013 – Marine Five Star Dealer Certification (MFSDC) today announced the launch of a new marketing blitz, now underway that targets the boat buying consumer. Funded in part by a contribution from GE Capital, the new marketing effort includes an online advertising campaign, public relations and communications, social media, and a […]