The Marine Retailers Association of the Americas (MRAA) is proud to be a founding sponsor of the Soundings Trade Only AIM Women in the Industry event series, including the upcoming International Women’s Day Event: Avoiding Burnout.
Tag: marine industry
Wave Makers!
“Just as ripples spread out when a single pebble is dropped into water, the action of individuals can have far-reaching effects.” – the Dalai Llama For me, the iconic and cultural image of Rosie the Riveter surfaces when thinking about strong, courageous women. While World War II was before my time, I remember first learning […]
RECT – No. 1 KPI to Boost Your Service Customer Experience
Imagine for a moment one single, perfect summer day. Some people may picture themselves in a hammock on a gorgeous white sand-covered beach listening to the waves roll in. Others imagine a chair in the shade with a cool drink and a new book. Still others imagine their whole family at the baseball stadium watching […]
Federal Trade Commission Anti-Fraud Rule Supported by Marine Industry
WASHINGTON, Feb. 28, 2024 – On Feb. 15, the Federal Trade Commission (FTC) finalized its Government and Business Impersonation Rule, which gives the agency more tools to combat scammers who impersonate businesses or government agencies. The MRAA, National Marine Manufacturers Association, and the Recreational Vehicle Dealers Association submitted a comment to the FTC on Dec. […]
Building a Legacy With Royal Effort!
• Great Dealership to Work For Spotlight: How a Certified Dealership in Regal & Nautique of Orlando is Making Quite a Wake in the Florida Boating Scene Winning is often viewed as the definition of success by many. From sports to business, where you find winners, you regularly find strong leadership, purpose-driven tactics and people […]
Discover Boating Expands Roster of Real Boaters Telling Real Stories
During the Discover Boating Miami International Boat Show Industry Breakfast on Thursday, Feb. 15, NMMA President, Frank Hugelmeyer’s state of the industry address included a sneak peek of the growing list of real boaters sharing their real stories of life on the water as part of the industry’s Discover Boating “See You Out Here” campaign. […]
Arizona House Transportation & Infrastructure Committee Passes Boater Education Legislation
• Paves the Way for a Culture of Safe Boating in the Grand Canyon State Minneapolis, MN, February 15, 2024 – Wednesday, Feb. 9, the Arizona House Transportation & Infrastructure Committee voted 9-2 to pass H.B. 2149: Watercraft operation; minors; safety education. This marks the first step toward adopting boater education in the Grand Canyon […]
MRAA’s ‘Aimie’ Technology Earns Best Use of AI 2023 Neptune Award
MIAMI, February 15 – The Marine Retailers Association of the Americas (MRAA) has announced that Aimie (AI for Marine Industry Education), its artificial intelligence-powered content delivery system for boat dealers, has earned the Best Use of AI 2023 Neptune Award. “It’s inspiring for the MRAA to receive a Neptune Award for Aimie because she delivers […]
MRAA Board Approves 2024 Advocacy Priorities
Minneapolis, February 14 – The Marine Retailers Association of the Americas’ (MRAA) Board of Directors recently approved its 2024 legislative and regulatory advocacy resolutions as recommended by the Advisory Council of Marine Associations (ACMA). The advisory council and its annual resolutions are an integral part of the MRAA’s advocacy efforts. ACMA was created to advise […]
Overcome Fear with Action
• Use the MRAA Guide to Navigating 2024 as a Tool to Find Success Fear can be demobilizing for some, almost as if you’re stuck in quicksand and panicking about your next move. The fear of failure can cause some to push for the status quo. For others, fear can act as a motivator to […]
