Discover Boating kicked off the New Year with the beginning of boat show season and continued to provide exciting updates on all upcoming shows. In January, readers learned about exciting features at the Discover Boating Minneapolis Boat Show, Discover Boating New York Boat Show, and Discover Boating Louisville Boat, RV & Sportshow, which all occurred in January. Notably, […]
Tag: marine industry
Meet Nichole Wishart, MRAA Business Development Specialist
MINNEAPOLIS, January 30, 2023 – The Marine Retailers Association of the Americas (MRAA) announces that Nichole Wishart has joined the MRAA team as MRAA Business Development Specialist. “We are delighted to add Nichole’s unique talents and entrepreneurial acumen to the MRAA team,” says Allison Gruhn, Vice President of Business Development. “She possesses great leadership abilities […]
MRAA Members may be Eligible for Share of $5.5 Billion Payment Card Settlement
If your business accepted payment from Visa and Mastercard payment cards between 2004 and 2019, you can file a claim for your portion of the $5.5 billion Payment Card Interchange Fee settlement. MRAA was contacted by the court-approved outreach team in order to ensure MRAA members are aware of the settlement and how to file […]
Converting the Forever Shopper
As a boat dealer it is almost a guarantee that you have had repeat customers. Those customers provide such a great feeling. You sold them a boat and then they came back. You did a fantastic job with the first sale. Then service took over and made the customer feel loved. Loyalty blossomed and that […]
Strengthen Your Service Department
Service Managers face tremendous challenges every day. They confront workforce shortages, wavering efficiency and concerning proficiency numbers, increasing repair event cycle times, teamwork issues, quality control problems, lowering customer satisfaction scores and so much more. And to make it even more painful, there just hasn’t been a true training pathway to help them to overcome […]
Premier Marine Commits to Platinum Partner Membership with MRAA
Premier Marine has joined the MRAA as a Platinum Partner Member, helping to support the association, its programs and the opportunities it provides the dealer body in an effort to fuel marine industry success.
New MRAA Advocacy Toolkit
• Your Ticket to a Seat at the Legislative Table Your business is affected by policies and regulations that are written in state legislatures and Congress, so naturally we want to ensure that you have a voice in how those laws are crafted. For that reason, the Marine Retailers Association of the Americas is excited […]
Discover Boating Content Engages Consumers
• Informative website content helps boaters connect with their passion for boating even during the winter months. Discover Boating’s website content continues engaging people who are seeking timely boating information, even during offseason. In December, as part of the site’s ongoing series of boating holiday gifts, DiscoverBoating.com published the Ultimate Boater’s Holiday Gift Guide: Top Gear […]
MRAA Announces 2024 Young Leaders Advisory Council
MINNEAPOLIS, January 16, 2024 – The Marine Retailers Association of the Americas announced today Co-Chair officers and six new members for the Young Leaders Advisory Council (YLAC). As young marine professionals working within the recreational boating industry, council members help to further the industry for business stakeholders and consumers. Along with possessing ambitious leadership and […]
Digital Marketing Strategies
• 7 tactics to help your dealership acquire more customers In today’s digital-first marketplace, it’s important to have the correct insights so you can enhance your online marketing efforts to help your dealership attract and acquire more customers. Here are 7 strategies to enhance your digital marketing: In order to stay competitive in the ever-evolving […]
