Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), partnered with dozens of Instagram and TikTok content creators across the U.S. and Canada throughout summer to inspire the next generation of boaters to get on the water and enjoy the benefits of boating. From cruising and wakesurfing to fishing and sailing, influencers […]
Tag: marine industry
Port Harbor Marine Acquires Baert Marine
• Expansion aligns two of the top dealership teams in New England behind one mission: Creating the ultimate boating experience PORTLAND, MAINE – Sept. 5, 2023 – Port Harbor Marine, a multi-location boat dealership and marina operation based in South Portland, Maine, announced today that it has acquired Baert Marine of Middleton, Mass. With both […]
Lower Your Expenses with MRAA Member Benefits
By Jason Walz, MRAA Director of Programs Every year you work to grow your dealership. Chances are you’ve been successful at doing just that, coming off of a spectacular three-year run that featured fast-moving inventory and high demand. However, the market is shifting, so now it’s time to pause and take a closer look at […]
MRAA Advocacy Engages Avalon-Tahoe Dealers
As the Marine Retailers Association of the Americas (MRAA) continues to grow and work with all sectors of the industry, meshing directly with boat manufacturers is becoming an increasingly important method to engage new dealers. Presenting at dealer meetings is a great way for our team to meet potential members and highlight MRAA Membership benefits, […]
MRAA Launches Service Management Study
MINNEAPOLIS – The Marine Retailers Association of the Americas (MRAA) has launched its 2023 Service Management Survey to identify and benchmark industry averages and performance levels to help dealership service teams improve. In today’s changing market, service departments need to operate at their optimal potential. Service, the unsung hero of a softer market, plays a […]
DiscoverBoating.com Upgrades Improve User Navigation, Consumer Connection to Members
Throughout the summer, the Discover Boating team has been hard at work rolling out enhanced features and functionality on DiscoverBoating.com, making it easier for consumers to navigate the website, particularly from mobile devices, and providing a variety of digital touchpoints to connect the site’s visitors to NMMA members. Recent DiscoverBoating.com enhancements include: Source: Discover Boating, […]
Discover Boating, Progressive Insurance® Launch Television Public Service Announcement
Last month, Discover Boating, in collaboration with Progressive Insurance, launched a television public service announcement (PSA) campaign to increase awareness of boating safety and provide resources for people looking to get started in boating. The PSAs, which feature videos from the Safety Basics Video Series as well as the See You Out Here “Anthem” spot, […]
MMTA Workforce Solutions Amendment Passes in the 2023-2024 Massachusetts State Budget
Recently, Governor Maura Healey signed the 2024 state budget, which included $150,000 in funding for workforce development and career technical education initiatives within the recreational boating industry. This funding will continue the successful initiatives and progress that the Massachusetts Marine Trades Association (MMTA) has made over the last 5-plus years to help meet the workforce […]
Boat Fix, Bentley Pontoons Join Forces on Bentley 24/7 Assurance
SOUTHPORT, CONN. – Boat Fix, a recreational boating telematics company that provides a combination of remote monitoring, GPS tracking, sophisticated geofencing and 24/7 live customer support, announced today it has partnered with Bentley Pontoons to launch its Bentley 24/7 Assurance program, which will be included on purchases of all 2024 model year boats. Bentley 24/7 […]
First Approval Source Advances to MRAA Education Champion
• The recreational loan specialist increased its support of MRAA’s mission through both enhanced membership and Dealer Week participation MINNEAPOLIS — First Approval Source, a recreational loan specialist serving the boating and other industries, increased its support of the Marine Retailers Association of the Americas, by upgrading to an MRAA Education Champion, strengthening its support of […]