Now is the time to realign, rebuild trust, and use tools like MRAA’s Scorecard Program to spark honest conversations that protect both brand and dealer health.
Tag: MRAA
Strategic Collaboration to Propel Boating Industry Growth
• NMMA & MRAA launch Market Expansion Advisory Group In response to a concerning slowdown in new boat sales and shifting consumer behavior, the National Marine Manufacturers Association (NMMA) and MRAA have joined forces to launch the Market Expansion Advisory Group. Beyond that, this collaborative initiative unites marketing leaders from across the marine industry — […]
Nautique Becomes First to Launch MRAA’s Dealer-Manufacturer Scorecard Program
Nautique Boats is the first brand to officially enroll in the Marine Retailers Association of the Americas’ new Dealer-Manufacturer Scorecard Program.
EasyCare Upgrades to MRAA Education Champion
MINNEAPOLIS, June 23 –The Marine Retailers Association of the Americas (MRAA) announces that EasyCare, an APCO Holdings brand and a leading provider of F&I solutions, training and dealership development, has leveled up its partnership. The MRAA Education Champions collaboration aims to deliver top-tier finance and insurance products, service training and business development support to marine […]
Why Boat Sales Follow-Up Wins More Buyers
Strong salespeople know follow-up is everything. Learn how boat dealers can better manage pre-sale communication to build relationships and close more deals.
Dealer Finder Tool Increases Introductions
Discover Boating’s Dealer Finder tool continues driving potential boat buyers to dealer sites in the U.S. and Canada. The number of introductions to dealers from the U.S. Dealer Finder is up 26% year over year, and Canadian Dealer Finder introductions have increased 48% since this time last year. As today’s consumer buying behaviors continue to shift, the Discover […]
Protect Consumer Information with a Digital Deal Jacket
• Advanced tools help your dealership reduce leaks and safeguard vital data By Ken Hill, Managing Director, 700Credit, an MRAA Platinum Partner In today’s digital age, dealerships have embraced many technological advancements to streamline operations and enhance customer experiences. Among these, the digitalization of Deal Jackets — the comprehensive records that encapsulate every aspect of […]
Supreme Court Ruling Adds to Corporate Transparency Act Confusion, but Filing Requirements Remain on Hold
On Jan. 23, 2025, the Supreme Court granted the government’s motion to lift a nationwide injunction issued in the case Texas Top Cop Shop, Inc. v. McHenry. What You Need to KnowWhile this ruling could have potentially reinstated Corporate Transparency Act filing requirements, a separate ruling in Smith v. U.S. Department of the Treasury continues […]
Dealers Share Boat Show Best Practices & Strategies
As an owner, GM or decision-maker, hoping for the best this boat-show season isn’t a business strategy or a sin. Many people are driven by fear AND hope, so it’s easy to make a quick critique of someone who says, “I hope our boat show season goes well.” Just because they utter these words doesn’t […]
Delivering the WOW Factor!
• MRAA’s Dealer Week Conference and Expo offers marine dealerships an unmatched experience for education, networking and advancement. After removing the covering for the temporary tattoo on my right shoulder, the words in the bright red heart with an arrow piercing through it read, “Mom!” But from my inverted angle, those same three letters read […]
