Let’s play a game of “Would you rather?” Would you rather your customers have to rely on the radio ad spot to understand a boat show or create a custom publication that walks them through a boat-show journey? Would you answer change if I told you that the custom publication could go a long way […]
Tag: MRAA Member News
Discover Boating Boat Show Media Investment Increases
The 2025 winter boat show season begins this week, and the NMMA is working at full throttle with a board-approved 30% year-over-year increase in its media investment. The additional spend comes as NMMA aims to support the industry in navigating today’s evolving economic landscape and meet consumers where they are. While current economic conditions have […]
MRAA’s Dealer Week Conference & Expo Continues its Momentum
• 4-Day Marine Event In Orlando Features Largest Expo Hall Ever MINNEAPOLIS, Dec. 19 – More than 1,400 marine industry professionals participated in the Marine Retailers Association of the Americas (MRAA) 2024 Dealer Week Conference and Expo, held Dec. 8-11 in Orlando, Fla., through either in-person attendance or Dealer Week Online. The in-person event featured […]
Rob Brown Named Inaugural Marine Industry Trailblazer
• Industry award honors a leader dedicated to creating an outstanding workplace culture and was recognized as a “Great Dealership to Work For” within the MRAA Certified Dealership Program. MINNEAPOLIS, DEC. 18 – The Marine Retailers Association of the Americas (MRAA) awarded Rob Brown, Owner and General Manager of Clark Marine, with the inaugural MRAA […]
28 Dealers Named Great Dealerships to Work For
Marine Industry Awards Honor Dealers at MRAA’s Dealer Week 2024 MINNEAPOLIS, DEC. 16 – The Marine Retailers Association of the Americas (MRAA) has named this year’s marine industry Great Dealerships to Work For. Twenty-eight dealerships were honored on December 10, at Dealer Week 2024, the association’s annual conference and expo, in Orlando, Fla. The Certified […]
Angela Brayton Named Kevin Lodder Scholarship Recipient
ORLANDO, FLA., December 10, 2023 — The MRAA Educational Foundation announced today that Angela Brayton, General Manager of Lakeview Marine in Webster, Mass., is the recipient of the Foundation’s 2024 Kevin Lodder Scholarship. This year’s scholarship recipient was unveiled at the Foundation’s awards luncheon in Orlando, Fla., as part of Dealer Week, the Marine Retailers […]
Jami Hirsch Named Duane Spader Leadership Development Scholarship Recipient
ORLANDO, FL, December 10, 2023 — The MRAA Educational Foundation announced today that Jami Hirsch, Co-Owner at BoatCraft in Traverse City, Mich., is the recipient of the Foundation’s 2024 Duane Spader Leadership Development Scholarship. This year’s scholarship recipient was unveiled at the Foundation’s awards luncheon in Orlando, Fla., as part of Dealer Week, the Marine […]
MRAA Introduces Dealer-Manufacturer Scorecard Program
The dealer-manufacturer relationship provides a critical link in the customer experience; MRAA’s Scorecard Program fosters meaningful conversations between the parties. ORLANDO – December 9, 2025 – The Marine Retailers Association of the Americas announced today the introduction of the marine industry’s first-ever Dealer-Manufacturer Scorecard Program. Designed to improve the customer experience by fostering meaningful conversations […]
Priority One Financial Services Announces Rollick Partnership
St. Petersburg, FL (December 4, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a partnership with Rollick, the recreation industry’s leading customer engagement technology provider. The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services. When a dealer works with […]
6 New Partner Members Join the MRAA
MINNEAPOLIS, November 19, 2024 — The Marine Retailers Association of the Americas announces the addition of 1st Mate Logistics, Amplified People Solutions, Bonsai Media Group, Canopy Financial, Granfort USA Marine Distribution and My Financing USA as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with […]
