Tag: MRAA Member News

MRAA Introduces Dealer-Manufacturer Scorecard Program

The dealer-manufacturer relationship provides a critical link in the customer experience; MRAA’s Scorecard Program fosters meaningful conversations between the parties. ORLANDO – December 9, 2025 – The Marine Retailers Association of the Americas announced today the introduction of the marine industry’s first-ever Dealer-Manufacturer Scorecard Program. Designed to improve the customer experience by fostering meaningful conversations […]

Priority One Financial Services Announces Rollick Partnership

St. Petersburg, FL (December 4, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a partnership with Rollick, the recreation industry’s leading customer engagement technology provider. The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services.  When a dealer works with […]

6 New Partner Members Join the MRAA

MINNEAPOLIS, November 19, 2024 — The Marine Retailers Association of the Americas announces the addition of 1st Mate Logistics, Amplified People Solutions, Bonsai Media Group, Canopy Financial, Granfort USA Marine Distribution and My Financing USA as its newest Partner Members.   Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with […]

Discover Boating Dealer Finder Drives Increased Users to Dealer Sites in 2024

Over the last 12 months, Discover Boating’s Dealer Finder tool saw a significant increase in the amount of people it drove to dealer sites, indicating the value of this tool to potential boat buyers. As today’s consumer expects to be in control more than ever, Discover Boating Dealer Finder puts the consumer at the helm, allowing them to research, […]

Building Tomorrow’s Marine Workforce 

(NOTE: This is the second blog in a three-part blog series where MRAA members and staff share examples of how they have worked to develop the local workforce within their business and community.) By Wendy Ramsey, General Manager, Pirate Cove Marina Workforce development has become one of the most important topics in the marine industry […]

4 Ways to Advance Your Business

• Help build careers and strengthen your dealership with continuing marine-industry education As a dealership owner or general manager, we know you want to put your business in a position to win. You want your employees to have long careers and remain loyal to your store(s) while also needing your business to stay efficient and […]

Representative D’Esposito Visits Strong’s Marine

• Chairman of MRAA Board Builds Relationship with Local Member of Congress FREEPORT, NEW YORK, September 9, 2024 – Strong’s Marine, a proud member of the Marine Retailers Association of the Americas, was honored to host Congressman Anthony D’Esposito (R-NY-4) for a visit to their Freeport location on August 28, 2024. The visit provided a […]

Expanded Service Department Special Event Kicks Off Dealer Week 2024

MINNEAPOLIS, Sept. 4, 2024 – The Marine Retailers Association of the Americas (MRAA) today announced an exclusive Service Department Special Event, to be held at Dealer Week 2024 in Orlando, Fla. Designed to help dealership service departments outperform in a challenging market, this educational workshop has expanded from the inaugural service management offering in 2023. […]