MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces the addition of Info-Link Technologies, Inc. and Elco Motor Yachts, LLC as Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of […]
Tag: MRAA
Regal & Nautique of Orlando Named Water Sports Industry Association ‘Marine Dealer of the Year’
• RNO Wins Top International Water Sports Retailer for 2023 ORLANDO, FLORIDA – It’s a winning trifecta for top marine retailer Regal & Nautique of Orlando (RNO). Besides being named the #1 Dealer in North America by Boating Industry Magazine in its Top 100 ranking last November, followed by recognition among the “Great Dealerships to […]
Marine Market Insights: Boat Shows, Outboards & the Inventory Race
• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q1 Marine Market By Drew Mick, MRAA Data Specialist Mick: Last time we spoke, you emphasized how 2022 was showing signs of “a return to the norm.” With what we are seeing in Q1 2023, […]
Begin with ‘GOOD’ to Become Great!
Have you ever uttered the word “good” when something goes wrong at your dealership? Chances are you’ve said a different word, perhaps one with a negative or “bad” connotation. Jocko Willink, author and retired Navy Seal officer, has shared on his podcast his philosophical approach to responding with “good” when problems crop up. How comfortable […]
How to Hire Ideal Team Players
I’ll start with an obvious statement that I think every dealership reading this will agree with: Hiring is hard. OK, are we on the same page? If you don’t agree with that statement: 1) Skip this blog. 2) Please contact me, I’d like to hire you as an expert speaker for Dealer Week 2023! For […]
Connect with Customers, Generate Leads, Boost Your Competitive Edge at Dealer Week
MINNEAPOLIS, April 17 – In order to be a successful company, you need to continue to gain more prospects, build brand awareness and ensure that your business is at the forefront of your customers’ minds. If only you could attend a single event at one location where hundreds of your customers gather for educational insights, […]
MRAA, MTAs Seek Monitoring Technology to Counter Right Whale Rule
With the support of 17 state and national marine trades associations, the Marine Retailers Association of the Americas submitted a letter to members of the House and Senate Subcommittees on Commerce, Justice, Science and Related Agencies (CJS) to stall proposed changes to the onerous Right Whale Rule. MRAA and its MTA colleagues asked Committee members […]
Installing an Onboarding Process to Help Employees Find Success
Recently you’ve probably heard about the terms “quiet quitting” and “voluntary turnover” while researching hiring and onboarding for your dealership. One reason for these terms and their rise can be attributed to reduced employee engagement and less satisfaction within the workplace. And a lack of training — a problem that often begins as soon as […]
Next Generation Boaters: Understanding Barriers and Opportunities
Discover Boating remains focused on engaging this crucial next generation, retaining new boaters and maintaining a strong connection with existing boat owners. New insights gleaned from this latest research can help marine businesses determine their own strategic marketing approach to engaging new, younger and more diverse potential boat owners.
Sales Rust Doesn’t Look Good on You!
It’s the perfect time to focus on improving your sales tactics and improving at pre-sale follow-up.