MINNEAPOLIS, April 17 – In order to be a successful company, you need to continue to gain more prospects, build brand awareness and ensure that your business is at the forefront of your customers’ minds. If only you could attend a single event at one location where hundreds of your customers gather for educational insights, […]
Tag: MRAA
MRAA, MTAs Seek Monitoring Technology to Counter Right Whale Rule
With the support of 17 state and national marine trades associations, the Marine Retailers Association of the Americas submitted a letter to members of the House and Senate Subcommittees on Commerce, Justice, Science and Related Agencies (CJS) to stall proposed changes to the onerous Right Whale Rule. MRAA and its MTA colleagues asked Committee members […]
Installing an Onboarding Process to Help Employees Find Success
Recently you’ve probably heard about the terms “quiet quitting” and “voluntary turnover” while researching hiring and onboarding for your dealership. One reason for these terms and their rise can be attributed to reduced employee engagement and less satisfaction within the workplace. And a lack of training — a problem that often begins as soon as […]
Next Generation Boaters: Understanding Barriers and Opportunities
Discover Boating remains focused on engaging this crucial next generation, retaining new boaters and maintaining a strong connection with existing boat owners. New insights gleaned from this latest research can help marine businesses determine their own strategic marketing approach to engaging new, younger and more diverse potential boat owners.
Sales Rust Doesn’t Look Good on You!
It’s the perfect time to focus on improving your sales tactics and improving at pre-sale follow-up.
There’s no AI in People
Tips and resources to help you use AI as a Tool to Save Time, Reduce Costs and Generate Custom Marketing Without Losing Your Human Connectivity.
MRAA Adds Stabicraft USA as a Partner Member
MINNEAPOLIS, — The Marine Retailers Association of the Americas (MRAA) announces the addition of Stabicraft USA to its growing list of MRAA Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the […]
MRAA Releases 8 Special-Edition Dealer Week Podcasts
MINNEAPOLIS, March 6, 2023 – The Marine Retailers Association of the Americas (MRAA) has released eight, special-edition The Boat Biz podcasts. Recorded at MRAA’s Dealer Week Conference and Expo in Austin, Texas, the special-edition podcasts feature eight distinct guests — two MRAA Strategic Partners (Boats Group and Lightspeed) and six MRAA Education Champions (Boatline, Elite […]
Improve Your Customer’s Experience by Owning Your RECT
Because you’re involved in a dealership service department, you know what’s coming. It’s the chaos of spring launch season. And while pulling it off is a heavy lift for even the best-of-the-best service departments, it’s a huge opportunity for your team as well. An opportunity to kick off your customers’ boating season on the right […]
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
