Aimie, MRAA’s AI for Marine Industry Education reports that the common benchmark for close ratio in the retail industry is roughly 20-25%. That compares with a recent report from HubSpot regarding the average close rate of 20% across numerous industries. Put simply, for 100 qualified leads or prospects your sales team would need to close […]
Author: Jerrod Kelley
Overcome Fear with Action
• Use the MRAA Guide to Navigating 2024 as a Tool to Find Success Fear can be demobilizing for some, almost as if you’re stuck in quicksand and panicking about your next move. The fear of failure can cause some to push for the status quo. For others, fear can act as a motivator to […]
A Roadmap to Winning in Service
• Pre-order the MRAA Service Management Special Report to help your dealership improve your service department’s overall performance. By Jerrod Kelley & MRAA Education team We have all heard the wise words: “Sales sell the first boat, and service sells the second, third and fourth.” Indeed, dealership service departments play a vital role in customer […]
Intentional Action
• MRAA Guide to Navigating 2024: 11 Strategies & 60+ Tools to Help Your Dealership Find Success in the New Year Some economic experts out there are predicting impending challenges in 2024. From the banter about election-year concerns to a bound-to-happen recession, the picture that is being painted by many is that the sky may […]
Providing Customers with Answers to Enhance Their Boating Experience
You need to know what your boating customers are reading and seeking more information about to help create a better boating and boat-ownership experience for them. You must support your customers, especially first-time boat buyers, in their yearning to create positive experiences by enhancing their knowledge and skills. Sites like DiscoverBoating.com can help you share […]
Seeking Greatness
• Interest in the Great Dealerships to Work For awards criteria suggests a commitment to excellence. After I sent out the recent MRAA press release announcing the 22 Certified Dealerships that earned a 2023 Great Dealerships to Work For (GDTWF) award at Dealer Week in Tampa, Fla., I received an email response asking what is […]
The Magic of Dealer Week
The 2023 MRAA Dealer Week Conference and Expo was the largest Dealer Week on record, from its attendance to its sheer size! I feel honored to play a role in helping make the annual event happen. But, as some of my co-workers have stated, Dealer Week 2023 just hit differently. Maybe it’s because of the […]
Pitch & Catch: Throwing Strikes with Robust Education
• Two Dealer Week educators to deliver soul-stirring keynotes. Imagine this. You put on baseball catching gear and squat down on your toes 60 feet 6 inches away from a hard-throwing pitcher on a mound of dirt. Your goal is catching his 102-mph fastball and arsenal of sliding and sinking pitches while framing each one […]
Ron Hoover RV & Marine Centers Acquires Master Marine in San Antonio, Texas from George Noyes
November 6, 2023 – Performance Brokerage Services, the leader in dealership buy-sell activity, announces the sale of Master Marine and Outdoor Living RV in San Antonio, Texas to Ron Hoover RV & Marine Centers. Performance Brokerage Services, North America’s highest volume dealership brokerage firm, is pleased to announce the sale of Master Marine and Outdoor […]
Dealer Week Industry Celebration – The Rockin’ Good Time You Deserve, Cool Cat!
MRAA’s Dealer Week is about learning, growing and educating your dealership team for even more success in the year ahead. However, it’s also about having fun, seeing friends, making new connections and celebrating another year of being part of the greatest industry ever! Last year in Austin, Texas, the MRAA held a 1970s-themed Industry […]
