Holding a successful customer event benefits your business by generating sales leads, creating avenues for soft selling, building community, elevating trust in your brand and boosting customer experience. Boating events on the water are equally important because you get to share the boating lifestyle, share safety and operational tips with owners and create deeper connections […]
Author: Jerrod Kelley
RBFF Staff & News
The Recreational Boating & Fishing Foundation (RBFF), an MRAA Partner Member, has announced two new hires and a new award for its Find Your Best Self campaign. Welcome JD Strong!RBFF today announced JD Strong as its new Sr. Director of Industry Engagement. With 20 years of executive leadership experience, Strong will spearhead a new RBFF […]
What is the MRAA? Let Me Show You
People get fed up repeatedly hearing the same common question: “What do you do?” We have all heard it and asked it ourselves as a conversational icebreaker. We ask it because we want to know what people do for a living (i.e.: What’s your day job?). However, after a Google search, I found dozens of […]
New Customer Acquisition Package
• MRAA adds a new education course on MRAATraining.com to help its Members improve at gaining customers in a softer market Chances are you or someone on your sales team has used the term “tire kickers” during your sales meetings conversations.The slang term, which carries with it a negative connotation, stems from the automotive market […]
Your Dealership and MRAA: We’re on This Journey Together!
• MRAA is your pathway to success and provides the support you need to get there While writing this blog to help you understand that the Marine Retailers Association of the Americas (MRAA) is passionate about advancing the business of boating, it triggered a mental memory of my cousin and me exploring a small creek. […]
4 New Partner Members Join MRAA in March
The MRAA announces the addition of Chekkit, Eco-Sources USA, J.D. Power, and Skylon Sports as its newest Partner Members.
Let Data Be Your Pathway to Insights & Predictive Solutions
We have all been there, sitting in a meeting when someone says the word. Everyone around the room instantly thinks: is it DAY-ta or DA-tuh? It doesn’t matter how you say it! Both forms are considered acceptable English pronunciations of the word data. Don’t believe me? Watch this! What DOES matter about data is that […]
Wave Makers!
“Just as ripples spread out when a single pebble is dropped into water, the action of individuals can have far-reaching effects.” – the Dalai Llama For me, the iconic and cultural image of Rosie the Riveter surfaces when thinking about strong, courageous women. While World War II was before my time, I remember first learning […]
Building a Legacy With Royal Effort!
• Great Dealership to Work For Spotlight: How a Certified Dealership in Regal & Nautique of Orlando is Making Quite a Wake in the Florida Boating Scene Winning is often viewed as the definition of success by many. From sports to business, where you find winners, you regularly find strong leadership, purpose-driven tactics and people […]
Revisiting Selling Basics
It’s evident through dealership conversation and feedback that many sales teams could use a refresher course on sales tactics. Many dealers have mentioned the need for training or revisiting selling basics and strategies to help their sales teams chip off the rust and add polish so they can become more effective and achieve better results. […]
