Last year, 27 MRAA Certified Dealers earned 90% positive responses on their annual Employee Satisfaction Surveys (ESS). They were honored with an MRAA Great Dealership to Work For award live on stage at Dealer Week in Austin, Texas. This year, on Wednesday, Dec. 6, dozens more Certified Dealers will receive this valuable recognition amongst their […]
Author: Jerrod Kelley
MRAA Certified Dealership Program Helps Your Business Reach New Heights
• Create a more efficient, effective and resilient dealership that delivers an industry-leading customer experience To properly evaluate your dealership, you need to think like an eagle. According to allaboutvision.com, raptors (birds of prey) have superb vision at a distance, but the eagle is supreme with the ability to see roughly eight times as far […]
Yes, We Can Help!
Providing education and resource guidance for dealers who need to enhance their sales and retail operations I recently received a call from an MRAA Member dealership who needed resources for his sales team. His request was for educational videos from MRAATraining.com that pertain to off-season selling and helping his sales teams generate more leads. The […]
10 Ways to Reevaluate & Enhance Your Workforce
As a business leader, you probably have mile-long list of stories you could share regarding your hiring successes and failures, and other issues you’ve experienced within workforce management over the years. Dealers have shared stories with our team of being ghosted altogether by a new hire to dismissing someone from their employment due to improper […]
7 Courses to Help Your Service Department Reach the Next Level
“If you were to recommend three courses for a service department, what would you suggest?” This recent question popped up in one of the MRAA internal Slack conversations asking our entire team for their suggestions. We get regular questions about top courses from our our dealer members and MRAA staff for a couple of reasons. […]
Engage More Customers, Use Discover Boating Content to Your Advantage
• Boating content you can use to educate, inform and improve boat owners’ on-the-water experiences Despite having a staff of boating enthusiasts and experts at your disposal, it’s not easy for a dealership to find additional time in the day to devote to writing boating stories that help improve your customers’ individual boating experiences. Designating […]
The Service Shuffle
A look at service department pain points and potential solutions from MRAA’s recent Pulse Report. To be an elite dealership, you need your Service & Parts Departments to follow and maintain a tight, structured schedule, yet remain flexible to effectively upsell and schedule future work to add cash flow. However, it’s not easy to be […]
Discover Boating Seeking New Product Video Footage from Manufacturers
Discover Boating is looking for new running footage of several different boat types which will be used in Discover Boating creative and media b-roll. With NMMA member help, Discover Boating will be updating its video assets to promote the variety of new boat types available to consumers. The process to submit footage is easy: The […]
Discover Boating Canada Launches New ‘Dealer Finder’ Tool
Discover Boating, powered by NMMA and the Marine Retailers Association of the Americas (MRAA), announced the expansion of its popular Dealer Finder tool in the U.S. with the launch of the new Canadian Dealer Finder on DiscoverBoating.ca. This tool conveniently connects boat-buying consumers directly with nearby dealers. Click here to visit the new Canadian Dealer Finder Since launching […]
Boost Customer Experience & Boater Retention by Throwing a Helpline
• How Providing a Summer Season Hotline Will Improve Your Customers’ Boat Ownership Experience As our team was building the June MRAA Spotlight page about keeping your customers boating, Barletta, an MRAA Strategic Partner, announced that it was improving its Holiday Hotline by transitioning it into a Summer Season Helpline. This initiative is an inspiring […]
