• Minnesota dealership creates a boat drop-off lot for its storage and winterization customers No one would fault a boat dealer if they chose to maintain the status quo during the seasonal shift from summer to fall, where demand for their Service Department’s time is at its maximum. Demand for storage and winterizing customers’ vessels […]
Author: Jerrod Kelley
In Your Search for Wisdom & Success Dealer Week 2023 Education Delivers!
My high school geography teacher had several quirky expressions he used to say to help a student realize their effort was not meeting his expectations. The one he used most often was, “There are two kinds of people in the world, the quick and the dead.” Typically, his message delivery included a Dwayne “The Rock” […]
Leadership Requires Strength & Humility
William H. McRaven, retired U.S. Navy Admiral and author, discusses the word hope in chapter 9 of his book “The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy).” Anyone in a leadership position has either used hope or have heard something said like “I hope it all works out.” McRaven goes on to […]
A Guide to Fraud Detection & Prevention
As a business owner, you have seen and heard about scams that others have gotten caught up in. These increasingly sophisticated deceptions can create a lot of headaches for your staff and your finances. Your industry peers within the marine and powersports markets are experiencing the same pressures as you. To maintain a healthy business, […]
Collaboration, Customer Experience and the Boating Community
A video Q&A with Alan Wendt, Soundings Trade Only, and Matt Gruhn, MRAA President, on the current conditions, dealership concerns and the needs within the marine industry.
Discover Your Unique Identity to Become a Great(er) Dealership
Last year, 27 MRAA Certified Dealers earned 90% positive responses on their annual Employee Satisfaction Surveys (ESS). They were honored with an MRAA Great Dealership to Work For award live on stage at Dealer Week in Austin, Texas. This year, on Wednesday, Dec. 6, dozens more Certified Dealers will receive this valuable recognition amongst their […]
MRAA Certified Dealership Program Helps Your Business Reach New Heights
• Create a more efficient, effective and resilient dealership that delivers an industry-leading customer experience To properly evaluate your dealership, you need to think like an eagle. According to allaboutvision.com, raptors (birds of prey) have superb vision at a distance, but the eagle is supreme with the ability to see roughly eight times as far […]
Yes, We Can Help!
Providing education and resource guidance for dealers who need to enhance their sales and retail operations I recently received a call from an MRAA Member dealership who needed resources for his sales team. His request was for educational videos from MRAATraining.com that pertain to off-season selling and helping his sales teams generate more leads. The […]
10 Ways to Reevaluate & Enhance Your Workforce
As a business leader, you probably have mile-long list of stories you could share regarding your hiring successes and failures, and other issues you’ve experienced within workforce management over the years. Dealers have shared stories with our team of being ghosted altogether by a new hire to dismissing someone from their employment due to improper […]
7 Courses to Help Your Service Department Reach the Next Level
“If you were to recommend three courses for a service department, what would you suggest?” This recent question popped up in one of the MRAA internal Slack conversations asking our entire team for their suggestions. We get regular questions about top courses from our our dealer members and MRAA staff for a couple of reasons. […]
