• Using Apprenticeship as a Retention Strategy & Build Your Workforce An MRAA blog by Wendy Mackie, Director of Workforce and Foundation Development You are in competition for a workforce. Not only with those in the boating and water sports industries, but in all industries. Workers are looking for opportunities for upward mobility and […]
MRAA Blog
Proposed Right Whale Rule Would Have Major Impact on East Coast Boating and Fishing
August 1, the National Marine Fisheries Service (NMFS) released a proposed rule to put in place additional vessel speed regulations to further protect North Atlantic right whales. The proposed rule would change the spatial and temporal boundaries of the speed reduction zones and include most vessels greater than or equal to 35 feet and less […]
Bolster Your Finance Department to Withstand Disruption & Uncertainty
5 Key Areas to Tighten Up to Help Your F&I Department Find Future Success By Jared Zimlin, Director of Business Development, Elite Recreational Finance We are in a time of big changes. Some are positive. Some are negative. Some, well, we just don’t know. Customer expectations of how they purchase big ticket items are changing. […]
MRAA Certification News – September 2022
The MRAA Marine Industry Certified Dealership (MICD) program continues to make new strides within the boating industry. Recently, the Dealership Certification process was enhanced to include a new seven-week Certification Webinar Series with MRAA Consultants. The MICD Program and Certification Manager Liz Keener were also highlighted recently by “Marina Dock Age,” addressing how dealers can […]
New FTC Auto Rule: What Does It Mean for My Business?
By a 4-1 vote June 23, the FTC issued a notice of proposed rulemaking which if passed, will change the way you interact with your customers forever. The regulation, dubbed the “Motor Vehicle Dealers Trade Regulation Rule” would apply to cars, boats, motorcycles, and RVs, and is primarily aimed at removing deception and other unfair […]
Service Menus Update
Service Menus for boat dealers with an update from David Parker, Parker Business Planning.
7 Methods to Help Your Team Maximize Its Use of Time to Improve Profits
• Sharks and Minnows: A child’s game of pursuit reminds your dealership to just keep swimming to avoid time robbers in the name of boosting your profits Do you remember playing tag as a kid? Someone was “it,” and they ran around trying to tag another person to make someone else a new chaser to […]
Boating Business: Expectations vs. Reality
Halftime Review of 2022; Dealers’ Second-Half Outlook It’s easy to feel beat up and exhausted, especially when faced with long, hot summer work days with uncontrollable influences putting chinks in your amor! Throw in the inescapable change that keeps peeping around the corner, and it’s no wonder operating a dealership can be as challenging as […]
Change in the Boating Customer
The Future Does Not fit Into the Containers of the Past To be successful in today’s competitive marketplace, businesses must understand how to market to each generation and what motivates them. There are four major generational shifts happening in society today: Generation Z (born 1997-2012), Millennials (born 1980-2000), Generation X (born 1965-1980) and Baby Boomers […]
Prepare Your Dealership to Satisfy This New FTC Rule
As you and your team are evaluating what you’ll need to do to adapt to a changing market in the second half of 2022, it’s important to keep in mind the new and revised regulations that apply to your marine business. For example, if you operate dealerships in the U.S., you’ll need a plan in […]
