Women Techs Rock: Weekly Technician Spotlight Shares Stories that Inspire and is Part of TechForce Foundation’s Diversity Initiatives The TechForce Foundation has launched a Women Techs Rock campaign to highlight women technicians within the automotive, aviation, diesel and marine industries. The 52-week initiative is meant to celebrate women technicians, tell their stories and encourage the […]

Over the pandemic-riddled 12-month period of April 2020 through March 2021, it took boat dealers an average of 70.5 days to complete service on a new boat under warranty. This isn’t a rough estimate. We’ve pulled this data directly from the Lightspeed dealership management systems of real boat dealers. This jaw-dropping statistic underscores a number […]

Facebook has just announced that starting September 13, 2021 they will be discontinuing their inventory partner catalogs. Meaning, third party providers will no longer be able to post ads on behalf of the dealer free of charge. With this announcement, Facebook will follow and join similar sites like eBay and Craigslist in the paid marketing […]

By Valerie Ziebron, President, VRZ Consulting “When you don’t get what you want, you get a lesson.” 

The silver lining of almost every dealership failure is the opportunity to learn from it and improve your business practices. 

When a boat has to come back to the shop, chances are good the reason is not unique […]

Last year, almost every news story or conversation was littered with words like “new normal,” and “unprecedented.” While managing change is not a new idea, it seemed to be the theme of 2020. Now, here we are, sprinting through the second quarter of 2021, and more change seems to be afoot. This year is not […]

Learning more about your customers: Gather intel on all the boating and fishing newcomers so your dealership can improve its messaging, content production and customer retention What if there was a resource available to you that could better explain who all the new boating and fishing customers were? A way to learn more about them […]

Did you make any progress with your New Year’s Resolutions? It’s healthy for your business and for your personal development to start the year with aspirations of what you want to accomplish: eat better, work out more, get better organized, implement the new Dealer Management Software, etc. These goals help you point yourself in the […]

Editor’s note: This blog is a follow-up to a previous blog entitled “7 Key Steps for Dealers to Master Content Marketing.” From the initial steps of creating a content marketing plan and processes at your dealership, the next logical step is to generate your content or find available resources to help you or inspire you to […]

Using free and available assets to reach your customers with content that addresses their needs, questions and concerns.   Marty Marketingguy and Mary O’Marketing are both striving to get better at their position for their respective dealerships. Marty is the marketing manager of a multi-location dealer and marina operator called Big Bigger Biggest Boats. Mary […]