Times are tough. It’s tempting to compete on price so your team can move as many boats as possible, but it’s not the best strategy. You need a better message than “buy from our dealership because we’re cheaper than the other guys.” Even if you are cheaper than the other guys! Because sooner or later, […]
MRAA Blog
21 Dealership Insights into What’s Working Today
• Your fellow dealers share effective strategies for conserving cash, managing inventory, connecting with customers and more As a dealership owner or manager, it would be easy to view the glass of marine retailing today as half empty, particularly when compared to the spike in demand during the pandemic. Case in point, one dealer recently […]
Data Mining & Projections
By Bob Bense, President & CEO, Superior Boat Repair & Sales For the 2025 model year order commitment, I’m looking at all the data available to me to help me project my 2025 model year commitment with my boat brands. This includes three critical steps, which I’ll share with you now. 1. I’m looking over […]
Navigating the Waters: Adapting Strategies in a Changing Market
By Jason Oakes, General Manager, Crestliner Boats Much like making sure you have enough life jackets for all passengers and double checking your supplies before heading out on the water, figuring out the best path forward for your business takes thoughtful planning to guarantee success. But both boat dealers and manufacturers alike are feeling some […]
Reducing Inventory – What Works
By Bill Yeargin, CEO, Correct Craft Our Correct Craft companies work with hundreds of marine dealers, giving us a unique view into what works and what doesn’t. By no means does that make me an expert on dealership management, but it has resulted in some interesting observations, particularly related to the management of inventory. In […]
Webinar: Mastering the Waves — Navigating a Dealership Exit During Uncertain Times
• Webinar and panel discussion with host Performance Brokerage Service, Morgan Stanley and Matt Gruhn, MRAA President By Jon Couwenberg, Partner & Director Marine Division, Performance Brokerage Service, an MRAA Platinum Partner Member Are you contemplating the future sale of your marine dealership? Like many of your fellow dealers, you might find yourself with more […]
Lights, Boating, Action!
We own a 14-foot 1936 Lonestar fishing boat with a low-horsepower outboard named “Crappie Style.” My son, Sam, just celebrated his golden birthday, turning 15 in June. One of his summer goals is to pass the online course from BOATERexam.com, approved by the Minnesota Department of Natural Resources, so he and a friend can create […]
Where Are They Now? Ashley Read
• Checking in with 2016 MRAA Educational Foundation Duane Spader Leadership Development Scholarship Recipient Ashley Read, Colorado Boat Center Co-Owner A lot has happened in Ashley Read’s (Smith) career since she received the MRAA Educational Foundation’s Duane Spader Leadership Development Scholarship eight years ago. She married, bought a lake house and succeeded her parents as […]
Where Are They Now? Chad Taylor
Catching up with 2018 Duane Spader Leadership Development Scholarship recipient, Chad Taylor, President and General Manager, Taylor’s South Shore Marina and MRAA Board Member
Boat Buying & Inventory Management Strategies
• Tactical solutions to help your dealership overcome key challenges and enhance your profitability By Chris Kulaga, Product Manager, Lightspeed As the marine industry continues to evolve, your dealership has already seen new opportunities and challenges in 2024. Along with being able to adapt, your team must maintain your primary goal to provide customers with […]
