MRAA Blog

6 Tips to Elevate Your Online Marketing Strategy: The Power of Exposure

By Courtney Chalmers, VP of Marketing, Boats Group, an MRAA Strategic Partner With longer boat sales cycles and more buyers making purchase decisions online – and likely before they meet a seller in person – you need to adapt your marketing strategies. Achieving maximum visibility across digital channels throughout the sales journey is essential for […]

Unlocking the Power of Texting

Elevate Communication, Marketing and Lead Generation for Your Marine Dealership By Bryan Tierney, Lightspeed Sales Engineer In today’s rapidly changing marine industry, communicating effectively with customers has become essential for success. With rising customer expectations and an increasingly digital-first approach, many marine dealerships are finding that texting offers a powerful way to keep customers engaged, […]

7 Simple SEO Tips for Marine Dealers

By Keona Frasier, Boatmart.com Search Engine Optimization (SEO) might seem overwhelming, but with more than 8.5 billion searches happening every day on Google in 2024, it’s vital for any digital marketing strategy. To help you navigate this evolving landscape, here are 7 essential SEO tips from the Boatmart team to help your marine dealership shine. […]

Influencer Marketing & Engagement

Partnering with digital & social content experts to help share your brand and engage customers Sitting in on an ICAST 2024 Lunch & Learn session dubbed “Learn from the Trendsetters: How to Be Influential in a Few Easy Ways,” I met five social media influencers who changed my perspective on partnering with digital personalities to […]

Encouraging Lifelong Learning

“Remember, when you’re good, you learn. When you’re great, you understand. When you’re unstoppable, you master.” – Tim Grover, from “Winners Are Obsessed” – on the Motiv8 podcast, a world-renowned performance coach and motivational speaker who helped Michael Jordan become a bona fide champion and arguably the greatest of all time (GOAT) in his sport. […]

11 Tactics for Easing the Workforce Conundrum

Here’s the very real workforce conundrum many of you are facing: Retaining staff when times get tough. However, hiring them when you need them is just as difficult and more expensive.   The Service Management Special Report showed that the workforce shortage is not just an issue in most service departments, but perhaps the No. […]

A Cycling Story

By Chris Kulaga, Lightspeed Product Manager Let’s rewind to 2003, a pivotal year for the British Cycling team. At the time, they were known for their average results—neither remarkable nor dismal, just existing in the middle ground of competitive cycling. Enter Sir Dave Brailsford, a visionary in the cycling world, who introduced the concept of […]