Discover Boating Unveils First Phase of Brand Evolution with New Logo, Miami International Boat Show

Discover Boating™, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), revealed today the first of its three-phase brand evolution: a new Discover Boating logo and a re-brand of the Miami International Boat Show to Discover Boating™ Miami International Boat Show®. The brand evolution will further the NMMA and MRAA’s Discover Boating industry growth strategy to attract the next generation of boaters and retain existing boaters.



Discover Boating logo “We spent a lot of time this past year talking to first-time boat buyers, repeat boat buyers and future boat buyers and no matter where they were on the spectrum of boat ownership, the word ‘freedom’ kept coming up in our conversations. Boaters, especially the next generation, come from all walks of life. The feelings of freedom experienced while boating are as unique as the individual and yet there’s an underlying sense of unity and community when on the water. Our new logo’s clean, light and open lines allow the stories and feelings of freedom of life on the water—whether on social, in our advertising, on our website, or at our boat shows—to be front and center, while continuing to deliver an inherent call to action through our brand name—Discover Boating,” said Ellen Bradley, chief brand officer for the NMMA. “At the same time, the ‘A’ in the logo takes the form of a bow of a boat and is a unifying icon that adds to the logo’s versatility and digital-friendly design.”



Click here to view the new Discover Boating logo and here for the new Discover Boating Miami International Boat Show logo.



In addition to its new brand identity, Discover Boating will expand its reach and impact through an integration with industry-owned boat shows. The first show under the Discover Boating umbrella is the upcoming Miami International Boat Show, now titled the Discover Boating Miami International Boat Show, set for Feb. 16-20, 2022. The rest of NMMA’s boat shows will follow suit in the winter of 2023 at the same time other industry shows are invited to join in on extending the brand’s impact.



“Discover Boating is the lifestyle brand for boating, and it remains the most-effective pathway to attracting and engaging consumers into the No. 1 outdoor recreational pastime in the U.S. economy,” noted Matt Gruhn, president of MRAA. “The new logo, boat show integration and the new Discover Boating campaign we’ll launch this spring will help us broaden Discover Boating’s reach and better connect customers with the businesses that help them maximize their enjoyment of boating. This brand evolution couldn’t come at a better time, as we seek to build post-pandemic momentum.”



Discover Boating exists to retain the influx of new boaters, invite the next generation of boaters to get started, and connect and excite current boat owners. To help reach these industry goals, the second phase of the brand evolution will be a new marketing campaign to launch this spring/summer.

As the industry’s lifestyle brand continues its evolution, the following marketing elements will roll out in three phases over the coming year:
     •Phase 1/Fall 2021: Debut of new Discover Boating logo and Discover Boating Miami International Boat Show.
     •Phase 2/Spring 2022: New Discover Boating campaign launches.
     •Phase 3/Winter 2023: NMMA consumer boat and sport shows rebrand under Discover Boating.


In addition to the NMMA’s boat show investment in Discover Boating, the brand will be working with other industry-produced boat shows in 2023 and beyond to integrate Discover Boating and expand the industry’s efforts to attract and retain boaters. Discover Boating marketing materials and industry resources for dealers and manufacturers can be found at b2b.discoverboating.com.

Parker Business Planning Launches Revolutionary New ‘Digital Dealership Dashboard’

Orlando, FL, December 1, 2021– A new, state-of-the-art “Digital Dealership Dashboard” has been developed and beta-tested under the direction of Parker Business Planning, with plans for its official unveiling at the MRAA Dealer Week December 6, 2021 in Austin, TX.

Digital Dealership Dashboard Available exclusively through Parker Business Planning, this revolutionary new digital technology and custom application offers major improvements in retail marine financial reporting, featuring expanded, industry-wide comparative benchmarks and greatly enhanced financial analysis tools and features.

“For years, dealers have sought ways to better understand their own financials and to be able to effectively compare their performance against others in the marine space,” said David Parker of Parker Business Planning, whose firm facilitates Twenty Groups across the country, while also conducting extensive 1:1 retail consulting. “Our dynamic new service is a game changer that leverages the latest in technology to deliver a whole new level and spectrum of financial reporting and analysis never before available in marine applications.”

The new Digital Dealership Dashboard features simple navigation and reporting tools that allow dealers to review clearly defined variance indicators for critical performance insights, along with customized industry performance comparisons against filtered benchmark options of their choosing. Dealers can access dashboard data and enjoy easy mobile access 24/7.”

The new Digital Dealership Dashboard is available initially to Parker 20 Group members and to individual dealerships. For more information, visit Booth #2110 at the MRAA Dealer Week exhibit hall, or contact David Parker at 407.484.5733 or David@ParkerBusinessPlanning.com; www.ParkerBusinessPlanning.com

Boat History Report and Elite Direct Finance Announce Partnership

Green Cove Spring, FL. — Boat History Report has partnered with Elite Direct Finance to offer financing directly from its web platform.

“Elite Direct Finance is a leader in the world of boat financing and we’re excited to be partnering with them for this incredible opportunity. With more than 50% of pre-owned boats being sold driveway to driveway without the help of a dealer, we look forward to being able to offer exceptional financing options to our customers,” said Caroline Mantel of Boat History Report.

Boat History Report is the leading provider of watercraft history reports to help used boat buyers, sellers, dealers/brokers, marine surveyors and law enforcement guard themselves against buying a stolen boat or one with hidden damage which could negatively impact safety on the water.

Mantel added, “This partnership will allow us to help our Boat History Report customers with the next step in their boat buying journey – qualifying for a loan to speed up their buying process regardless of whether the boat is being purchased from a dealership or a private seller,”

“We worked closely with Caroline and her team to provide finance options across a wide variety of boat ages, prices and credit profiles while enabling the customer to track their deal and exchange sensitive documents through a secure portal so they feel fully engaged in the process,” said Jared Zimlin, Business Development Director of Elite Direct Finance.

Elite Direct Finance’s Soft Credit Pull Technology enables a customer to see if they are qualified to finance a boat with no impact on their credit. Elite has a full lender portfolio to finance new and used vessels from $10,000 to several million dollars while providing full visibility through customized dealer, broker and customer portals.

All Elite dealers will have access to Boat History Report directly from their EMS Dealer Portal to better qualify their trades.

About Boat History Report
BOAT HISTORY REPORT was started in 2005 as a small dot-com but through our partnerships and dedication to the marine industry and used boat business, we have grown to help customers all across the world. Our customers include used boat buyers, sellers, dealers/brokers, marine surveyors, law enforcement, and finance and insurance companies. We are the most trusted resource for boat history information and a great place to start (or finish!) when looking to purchase or sell a used boat. www.boathistoryreport.com/services/used_boat_loans

About Elite Direct Finance
ELITE DIRECT FINANCE enables dealers, brokers, buyers and private party seller’s access to our concierge services – securing financing, delivering unrivaled communication through broker and customer portals and funding for retail and commercial use vessels like rentals, boat clubs and charters. www.elitedirectfinance.com

NMMA Postpones Five Boat Shows to 2023, Announces New Boating Events in Georgia, Washington D.C.

CHICAGO (November 17, 2021) – The National Marine Manufacturers Association (NMMA) announced today it is postponing the 2022 Progressive® Insurance Atlanta, Baltimore, Chicago, Nashville, and St. Louis boat shows to 2023. The postponement of these five shows is the result of thorough analysis, alongside exhibitors and NMMA members, of the unique needs and economics of each region spanning date availability to supply chain disruptions to historically low market-specific boat inventory.

As NMMA continues to evolve its boat show portfolio as part of its strategic plan to expand the way it serves the industry and consumers nationwide, the association is launching a new boating event on Georgia’s Lake Lanier, outside Atlanta, this spring, complementing the reboot of the 2023 Atlanta Boat Show. NMMA will also launch a Discover Boating showcase in Washington, D.C. in May for policymakers and influencers, in tandem with the 2022 American Boating Congress (ABC), serving as a platform to elevate industry innovations and the boating lifestyle. This event will set the stage for a consumer-facing boating event in the spring of 2023 alongside ABC. More details on these plans will be shared in the coming weeks.

“Unprecedented market conditions are forcing event producers around the world to be more nimble than ever, all while providing an opportunity to connect with attendees in new, more relevant ways and NMMA is no exception,” said Frank Hugelmeyer, NMMA president. “These announcements come at a time when we’re experiencing extraordinary levels of consumer interest in boating and our shows amid product scarcity. Our robust 2022 line-up of nine boat shows and two new boating events will help the industry maintain its momentum and lay a foundation for the return of our postponed shows in 2023, continuing our commitment to delivering a world-class experience our members and attendees have come to expect.”

NMMA and the Marine Retailers Association of the Americas (MRAA) will begin to incorporate Discover Boating across NMMA’s boat shows this winter, setting the stage for all NMMA events, as well as other industry events, to integrate with Discover Boating in 2023. The full boat show integration will come on the heels of a new Discover Boating campaign launching this spring.

Noted Hugelmeyer, “While planning for a return of NMMA’s entire boat show schedule in 2023 under the new Discover Boating umbrella, in the coming weeks we will introduce Discover Boating as part of the 2022 Miami International Boat Show, February 16-20, 2022. NMMA is rooted in connecting the industry with consumers to position recreational boating for growth, going back more than 115 years with the launch of the first-ever boat show in New York. As we’ve evolved over time from the creation of Discover Boating to the advent of new show markets and events, we’ll continue to reimagine what it means to connect our industry with customers as we integrate Discover Boating across shows and expand the brand.”

NMMA’s 2022 boat show and event schedule is as follows:
     •Progressive® Insurance Minneapolis Boat Show®, January 20-23, 2022
     •St. Petersburg Power and Sailboat Show, January 20-23, 2022
     •Progressive® Insurance Louisville Boat, RV & Sportshow®, January 26-30, 2022
     •Progressive® Insurance New York Boat Show®, January 26-30, 2022
     •Miami International Boat Show®, February 16-20, 2022
     •Progressive® Insurance New England Boat Show®, February 16-20, 2022 – NEW DATES
     •Progressive® Insurance Atlantic City Boat Show®, March 2-6, 2022
     •Progressive® Insurance Northwest Sportshow®, March 10-13, 2022
     •NEW Lake Lanier, Georgia boating event – Details and spring dates to come
     •NEW Discover Boating showcase, Washington, D.C., May 11-13, 2022 – Details to come
     •Progressive® Insurance Norwalk Boat Show®, September 22-25, 2022

About NMMA: The National Marine Manufacturers Association (NMMA) is the leading trade organization for the North American recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, marine accessories, and gear used by millions of boaters in North America. The association serves its members and their sales and service networks by improving the business environment for recreational boating including providing domestic and international sales and marketing opportunities, reducing unnecessary government regulation, decreasing the cost of doing business, and helping grow boating participation. As the largest producer of boat and sport shows in the U.S., NMMA connects the recreational boating industry with the boating consumer year-round. Learn more at www.nmma.org and get engaged with us on Twitter and LinkedIn.

DockWorks Joins MRAA as Partner Member

MINNEAPOLIS — Nov. 16 — The Marine Retailers Association of the Americas announces DockWorks has joined as a Partner Member.

DockWorks DockWorks began when its three Co-Founders (Jeremy Hermanns, CEO; Kyle Bunch, CFO; Luke Ackerman, Head of Industry) sought out to develop dealership software that could act as one tool to handle all of a dealer’s metrics. Built specifically for the marine service industry, by marine professionals, DockWorks’ cloud-based dockside DMS includes real-time performance dashboards and reporting. Dealers can track revenues, billings, profitability, technician efficiency and much more. DockWorks seeks to empower and educate all current and future Marine Professionals and offers three plans (Basic Pro, Advanced Pro and Master Pro) to accommodate all types of recreational marine services.

Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA works to provide the dealer body to help fuel the success of the industry. Support from Partners allows the Association to expand its offerings and create a positive, long-term impact in MRAA members’ business.

“We’re excited to add DockWorks as a Partner Member and appreciate its support,” said Allison Gruhn, Director of Business Development. “Adding DockWorks has helped to expand our number of industry-influencing partners and also enhance our library of DMS tools and resources that help marine businesses succeed.”

About DockWorks
Built for the marine service industry by marine professionals, DockWorks is a mobile and modern full-service operations platform for marine professionals seeking a solution to manage, optimize and scale their business. With offices in San Diego, CA, and Wilmington, N.C., our team works tirelessly on both coasts to provide the best marine service solutions. For more info, contact the new co-captain for your marine business at www.dockworks.co; or call 855-434-2501. #ProsKnow

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

MRAA Dealership Certification and the Employee Satisfaction Surveys

For those of you facing workforce challenges out there, one of the most effective methods to start solving the problem is by listening to the employees you already have. A good, third-party Employee Satisfaction Survey not only gives you the opportunity to strengthen your culture, but also provides great insights into how your organization can take better care of its customers.

At the Marine Retailers Association of the Americas (MRAA), our Dealership Certification Program has conducted more than 15,000 individual employee satisfaction surveys on behalf of the leading dealers in the industry. The insights are powerful, and they’ve helped these great dealers become even better.

In three weeks, MRAA will celebrate 2021’s best of the best among marine dealership employee satisfaction, when we hand out MRAA’s Great Dealerships to Work For awards at Dealer Week. If you’re ready to overcome your workforce challenges and strengthen your team, emulate the approaches these dealerships use to find success in today’s market — and let us know if we can help you get started with your own employee satisfaction survey.

Learn more about the MRAA’s Dealership Certification Program Employee Satisfaction Surveys

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MRAA Great Dealerships to Work For (prior year recipients)

2020: MRAA Celebrates the 2020 Great Dealerships to Work For

2019: MRAA Celebrates 2019 Great Dealerships to Work For

2018: MRAA Announces 2018 Great Dealerships To Work For

2017: Munson Ski & Marine, All Seasons Marine Work, FB Marine Group

MRAA details full education lineup for Dealer Week in person and online

Austin, Texas, Nov. 11, 2021 — Boat dealers have enjoyed a lot of success in 2021, but they are also facing challenges that are unique to today’s retail environment. To help them create a plan for 2022 and beyond, the Dealer Week Conference and Expo has built an education lineup that addresses the most common pain points currently faced by dealers.

Dealer Week will take place in Austin, Texas, on Dec. 6-9 and online Jan. 11-13. Attendees who sign up for the in-person event will receive complimentary access to Dealer Week Online. For those who are unable to attend in person, a separate online-only registration is also available.

“We waited longer than usual to finalize our schedule this year,” said Mike Davin, Brand Director at MRAA. “That was primarily because we wanted to ensure we weren’t focused on what happened in the past, but instead on the challenges dealers tell us they are concerned about going into next year.”

The complete schedule of events is now available online at DealerWeek.com/schedule and DealerWeek.com/online. A printable version is available here. Below are some highlights of what to expect.

Dealer Week Education Highlights
Dealer Week will open with a Keynote titled “Build Resilience in Uncertain Times: 
8 Strategies to Help Your Team Overcome Anxiety, Recover from Burnout and Get Stuff Done.” It will be presented by Chester Elton & Adrian Gostick, best-selling authors who will help dealers learn to cope with uncertainty and avoid burnout in today’s stressful environment.

After that, the education will break into three pathways, which will once again be hosted by three of the top trainers in the marine industry: Sam Dantzler, of Wheelhouse College, hosting the Sales & Marketing Pathway; Jim Million, of Million Learning, hosting the Leadership Pathway; and Valerie Ziebron, of VRZ Consulting, hosting the Service & Parts Pathway. The hosts will introduce each session and help attendees to understand how it applies to the overall themes of the conference.

As part of each Pathway, dealers will hear experts on topics including:
     • Marketing without Inventory
     • Omnichannel Sales
     • New Service & Parts Strategies
     • Dealership Design
     • Customer Interviews
     • Brand Building
     • Better Delegation to Free Up Your Time
     • Increasing Accessory Sales
     • Filling Workforce Gaps
     • Developing Compensation Plans
     • Selling More Pre-Owned

Additionally, each Pathway will include a session in which a Marine Industry Certified Dealership will share a best practice. These three case studies will give dealers a chance to learn from their peers.

Also peppered throughout the event will also be a series of short “Thought Leader” presentations. These are presentations from big industry thinkers that are designed to make you look at the industry in a new way.

On the final day to the event, Dealer Week will feature a special high-energy musical keynote appearance by Kai Kight arranged through Gotham Artists.

After the in-person education ends, Dealer Week Online in January will include online versions of all the sessions from the in-person event as well as nine new workshops and a new keynote from Chester Elton & Adrian Gostick. Topics covered online include sales role-playing, attracting customers in 2022, using texting to increase efficiency in parts and service, F&I process, improving repair time, and more.

To learn more about all the events at Dealer Week, including the Networking Receptions, the Industry Celebration, and the Women in the Industry Breakfast, go to DealerWeek.com.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Final Washington State Marine Excise Tax Reflects Input from Boating Industry

WASHINGTON, DC, November 11, 2021 — After numerous hearings and constant input from the recreational boating industry, the Washington State Department of Revenue (DOR) finalized the watercraft excise tax depreciation schedule. Approved October 21, the Final DOR Rule, which reflected input from marine industry stakeholders, ultimately places less of a financial burden on boat owners than the originally proposed excise tax schedule.

MRAA joined regional and national groups, such as BoatUS, Recreational Boating Association of Washington, Northwest Marine Trade Association, Washington Retail Association and Washington Maritime Federation, to provide input on the initial proposal. Originally, the proposed depreciation schedule would have put an unfair burden on boat owners and did not reflect national watercraft depreciation averages. Furthermore, boats are the only recreational vehicle subject to a depreciation excise tax in Washington State, already placing an additional financial burden on boat owners.

The final rule, which goes into effect January 1, 2022, reflects significant changes from the initially proposed watercraft excise tax depreciation schedule, due the input provided by MRAA and the coalition affiliates. Recreational boaters in Washington will save money annually with these changes in place, as they will be subject to less and more accurate taxes.

For example, if you own a powerboat more than 30 feet in length, under the current  schedule, your Excise Tax for your second year owned would be based on your vessel holding 89 percent of its value. Under the Draft Rule issued in June, that would have gone all the way up to 97 percent. After our unified input, both the Draft Rule issued in July and the Final Rule, reduced that figure to 83 percent. If an owner purchased their vessel for $40,000, under the Final Rule, they would pay a lesser fee of $116. However, under the original rule, they would have owed $178, and under the June Draft Rule, that figure increased to $196.

“As the above example shows, the input by the coalition ultimately resulted in massive savings for the recreational boat owners of Washington,” said Chad Tokowicz Government Relations Manager, Marine Retailers Association of the Americas. “I sincerely thank the members of this coalition for their hard work, and the staff at the Washington Department of Revenue for considering our input and working with us throughout this process.”

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

2020 Outdoor Recreation Satellite Account Data Highlights Surge in Recreational Boating

WASHINGTON, D.C., November 9, 2021 — Today, the U.S. Bureau of Economic Analysis (BEA) released economic data from the 2020 Outdoor Recreation Satellite Account, which detailed the outdoor recreation economy’s powerful and positive impact on the overall U.S. economy. These new numbers found that outdoor recreation generated $689 billion in economic output in 2020 and supported 4.3 million jobs. The data also captured the surge in recreational boating that took place throughout the pandemic.

With cabin fever from lockdowns and gathering restrictions, people looked for more outdoor activities to participate in with their friends and family, leading many to become first-time boat owners. The BEA data highlighted that recreational boating and fishing were “the largest conventional activity for the nation as a whole at $30.8 billion in current-dollar value added and was the largest conventional activity in 39 states and the District of Columbia. Florida ($3.8 billion), California ($2.8 billion), and Texas ($2.8 billion) were the largest contributors to U.S. value added for the activity.” Boat sales saw record numbers during 2020 and reached a 13-year high with almost 320,000 units sold, a 13-percent increase when compared to 2019 and 31% of all sales made by first-time boat buyers.

“The BEA’s data demonstrates that at all times, and particularly during the pandemic, people turn to the outdoors and the water to escape the stress of day-to-day life,” said Matt Gruhn, President of the Marine Retailers Association of the Americas. “Even throughout a year filled with challenges caused by the pandemic, the outdoor recreation economy, and boating in particular, proved they could not only provide a safe, healthy means for recreation, but also continued to support jobs and communities throughout the country.”

As a whole, the 2020 data highlights how the outdoor industry, despite the impact of widespread public lands and business closures, suspended trips, and travel, gathering restrictions, supply chain issues and more, continued to support communities across the country during the pandemic. Prior to 2020, the outdoor recreation economy was growing faster than the economy in every indicator and served as a resilient economic growth engine and job creator.

Key Highlights from 2020 data on the outdoor recreation economy:
     • Outdoor recreation generated $689 billion in gross output during a year of shutdowns and closures, and 4.3 million jobs in communities across the country.
     • Industry segments like boating and fishing, biking, camping and RVing, hunting and shooting sports, and powersports experienced record sales and unprecedented growth.
     • Outdoor participation soared, especially close-to-home recreation, highlighting the importance of better access to the outdoors for all communities.
     • Americans’ prioritization of outdoor recreation continues into 2021 with strong numbers in participation and sales data.

“Despite the pandemic, public lands and water closures, canceled trips and travel, gathering restrictions, supply chain issues and more, the outdoor recreation economy is a huge contributor to national and local economies,” said Jessica Turner, president of the Outdoor Recreation Roundtable (ORR). “This data, along with what we have seen throughout the past year and a half, proves how vital continued investments in our public lands and waters and recreation infrastructure are to the national and local economies and how communities big and small, rural and urban, benefit from outdoor recreation.”

“COVID-19 inspired huge participation growth in 2020, as outdoor spaces became places of refuge to safely socialize, improve physical and mental health, connect with family and recover from screen fatigue,” said Lise Aangeenbrug, executive director of the Outdoor Industry Association. “In 2020, 53 percent of Americans ages 6 and over participated in outdoor recreation at least once, the highest participation rate on record. Remarkably, 7.1 million more Americans participated in outdoor recreation in 2020 than in the year prior. Early indications are this trend continued into 2021 and sales data comparing August 2020 to August 2021 show that the sales of tents, backpacks, coolers and camping equipment, trail running shoes, and other outdoor gear are up more than 20 percent year over year.”

“Since the onset of the COVID-19 pandemic, the demand for recreational boating has surged, with new, younger, and more diverse consumers driving record sales for our industry,” said Frank Hugelmeyer, president of the National Marine Manufacturers Association (NMMA). “Looking ahead, we expect consumer interest and sales to remain strong through 2021 and beyond as Americans continue to discover the benefits and joys of being on the water.”

“As the BEA numbers indicate, 2020 was an extraordinary year for recreational fishing,” said Glenn Hughes, president of the American Sportfishing Association and ORR’s Vice Chairman. “When the COVID-19 pandemic took hold, people turned to the outdoors like never before. We saw a big uptick in fishing participation from families with children as well a new generation of young anglers. That’s why it is so important that we continue to increase and improve access to our public lands.”

“2020 was a challenging year for everyone, and the outdoor recreation industry was no exception. Even with the incredible number of people turning to RVs and outdoor recreation in 2020, it was impossible to overcome the economic losses resulting from the entire US economy coming to a screeching halt in the spring of 2020, including closed campgrounds and suspended operations at RV dealerships and RV manufacturing plants,” said RV Industry Association Vice President of Government Affairs Jay Landers. “The good news is that nearly 20% more RVs will be built in 2021 than in any prior year and the streak is expected to continue into 2022. This bodes well for the future of not only the RV industry but the wider outdoor recreation economy as a whole.”

“Sales of motorcycles, ATVs, and side-by-sides were up considerably in 2020, and that trend is continuing in 2021,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “More families and individuals are recreating outdoors close to home, which highlights the need to support expanded access to public lands and investments into recreation infrastructure.”

America’s outdoor recreation community, represented by ORR, continues to support the Outdoor Recreation Satellite Account (ORSA) – the project compiling and releasing this data. Just like is the case for many other industries, the goal is to provide annual data on the economic importance of national and regional outdoor recreation economies that can be tracked for years to come. To learn more about ORR and outdoor recreation’s contributions to the economy prior to 2020, click here.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Marine Industry Certified Dealership Employee Satisfaction Survey Reaches 15,000 Responses

MINNEAPOLIS — The MRAA’s Marine Industry Certified Dealership program has collected more than 15,000 responses from dealership personnel in its Employee Satisfaction Survey (ESS).

The ESS is a survey taken annually by dealership staff at Certified locations. It asks employees 33 questions about their dealership’s culture, in which the employees rate the dealership on a scale from strongly disagree to strongly agree. It also allows the employees to give open-ended responses to questions about what the dealership is doing well and what the dealership could do better.

More than 1,140 surveys have been conducted on behalf of hundreds of dealership locations since 2017. Among the data, employees at Certified Dealerships have reported:
     • 94.8 percent report that they know their job is significant and important to the dealership’s success.
     • 92.8 percent know the core values and principles they are expected to follow at work.
     • 92.3 percent say the employees at their dealership recognize the importance of their customers.

Dealers in the Certification program conduct the ESS annually to better understand the working culture at their dealership. After receiving a robust report of the results, dealers have the opportunity to work with their Certification Consultant to analyze the feedback. Each dealer then hosts a meeting with their staff, celebrating the dealership’s strengths and working as a team to develop solutions to meet employees’ workplace needs.

“Every year our employees score our dealership higher than the year before,” said Lou Cecchini, owner of Off Shore Marine in Branchville, New Jersey. “The reason why is that we take the results from the ESS and find our weaknesses. As a group we discuss and brainstorm new ideas to create a better work environment. This is a group effort and we have buy-in from every employee. It also helps when interviewing new hires as we are able to explain the ESS process and how important our employees are to the dealership.”

The Certification program also uses the ESS to determine the Great Dealerships to Work for each year. This December, 21 Great Dealerships to Work for will be honored at Dealer Week in Austin, Texas.

“The Employee Satisfaction Survey is one of our Certified Dealers’ favorite features of the program,” said MRAA Certification Manager Liz Keener. “They appreciate getting honest feedback from their staff and then working with their team to overcome any obstacles in their culture. I’ve seen some dealers make huge strides from year to year, as they continue to work with their staff to improve the workplace.”

She added, “This is especially important, considering our industry’s current workforce challenges. The dealerships that can demonstrate that they are a business that will listen to employees and work to develop a desired culture will retain their strong performers and attract new talent.”

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.