As a business owner, you have seen and heard about scams that others have gotten caught up in. These increasingly sophisticated deceptions can create a lot of headaches for your staff and your finances. Your industry peers within the marine and powersports markets are experiencing the same pressures as you. To maintain a healthy business, […]
Tag: Around the Industry
Discover Boating’s Year-Round Campaign, Brand Experience Attracts New Consumers
The past 12 months saw the launch of the new Discover Boating strategy, taking the industry’s collective effort to expand the market for recreational boating from a six-month marketing campaign to a robust, year-round brand experience beginning with winter boat shows and continuing throughout spring and summer. Powered by the National Marine Manufacturers Association (NMMA) and MRAA, […]
Gathering to Share Recreational Boating Priorities in Massachusetts
• Recreational Boating Industry Meets with Paul Jahnige, Director of Massachusetts Office of Outdoor Recreation By Chad Tokowicz, MRAA Government Relations Manager Last week members of the recreational boating industry met to welcome Paul Jahnige as the inaugural Director of Massachusetts’s Office of Outdoor Recreation (OREC), making the Bay State the 18th state in the […]
2023 Expo Hall to Feature the Most Exhibitors and Largest Floor Space in Dealer Week History
MINNEAPOLIS, Oct. 23, 2023 – The Marine Retailers Association of the Americas (MRAA) announces that its annual Dealer Week Conference and Expo has set an all-time high for exhibitors, suppliers and manufacturers that have committed to display at the event held Dec. 4-7, 2023, in Tampa, Fla. The Expo Hall at the Tampa Convention Center […]
Collaboration, Customer Experience and the Boating Community
A video Q&A with Alan Wendt, Soundings Trade Only, and Matt Gruhn, MRAA President, on the current conditions, dealership concerns and the needs within the marine industry.
MRAA Certified Dealership Program Helps Your Business Reach New Heights
• Create a more efficient, effective and resilient dealership that delivers an industry-leading customer experience To properly evaluate your dealership, you need to think like an eagle. According to allaboutvision.com, raptors (birds of prey) have superb vision at a distance, but the eagle is supreme with the ability to see roughly eight times as far […]
Marine Lending Data & Trends
• A Conversation with Jim Coburn, National Marine Lenders Association, about the 43rd Annual Statistical Report By Drew Mick, MRAA Research Specialist As a recreational marine dealer, it’s critical for you to have access to tools and analytics about market data so you can keep your business informed and adaptable. One valuable resource is the […]
MRAA Welcomes Aboard Seven New Partner Members
MINNEAPOLIS, Oct. 9, 2023 — The Marine Retailers Association of the Americas (MRAA) announces the addition of Avid Boats, DIAN Motors, LaVictoire Finance, NauticStar, OneSource Financial, Phoenix Trailers, and Renaissance Marine Group as Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that […]
NMLA’s 43rd Annual Marine Lenders Conference Sets Attendance Record
More than 200 attendees from 87 businesses and 37 first-time registrants connected September 24-26 at the Westin Hilton Head Island Resort in South Carolina The National Marine Lenders Association (NMLA) just wrapped up its 2023 conference in Hilton Head, S.C., drawing the largest number of attendees in more than 10 years. Headliners for the National […]
10 Ways to Reevaluate & Enhance Your Workforce
As a business leader, you probably have mile-long list of stories you could share regarding your hiring successes and failures, and other issues you’ve experienced within workforce management over the years. Dealers have shared stories with our team of being ghosted altogether by a new hire to dismissing someone from their employment due to improper […]
