Tag: Discover Boating

Discover Boating – October Highlights

• DiscoverBoating.com offers year-round content that helps boaters discover helpful tips and resources relevant to the current boating season. Discover Boating published timely articles in October highlighting the unexpected joys of boating during the fall and expert advice on preparing for the off-season as many boaters seek information on winterizing their boats. 3 Discover Boating […]

2024 Discover Boating Boat & Sport Shows Kick Off in January

• Consumer Boat Show Lineup Spans 10 Major Markets Across the U.S. • Attracts and Engages Current Boaters and Next-Gen Customers Discover Boating® announced today its lineup of 2024 consumer boat and sport shows. Kicking off in January and extending through the fall, Discover Boating boat shows, in partnership with Progressive Insurance®, will take place in […]

2024 Boat Shows: Deadline Approaching to Participate in Discover Boating’s Boat Finder

Now is the time to get your brands listed among competitors in Discover Boating’s Boat Finder ahead of the 2024 boat show season—putting your boats in front of potential buyers before, during and after the show. The deadline for uploading boat information is Friday, Nov. 17. This free tool, exclusive to Discover Boating boat show brands, […]

Discover Boating Site Content Engages Boaters

Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), continues publishing timely website content to engage new and experienced boaters, providing tips and information relevant to this time of year. In September, Discover Boating highlighted the top 10 fall boating destinations inspiring new on-water adventures and reinforcing that boating season extends past peak summer […]

Discover Boating’s Year-Round Campaign, Brand Experience Attracts New Consumers

The past 12 months saw the launch of the new Discover Boating strategy, taking the industry’s collective effort to expand the market for recreational boating from a six-month marketing campaign to a robust, year-round brand experience beginning with winter boat shows and continuing throughout spring and summer. Powered by the National Marine Manufacturers Association (NMMA) and MRAA, […]

Engage More Customers, Use Discover Boating Content to Your Advantage

• Boating content you can use to educate, inform and improve boat owners’ on-the-water experiences Despite having a staff of boating enthusiasts and experts at your disposal, it’s not easy for a dealership to find additional time in the day to devote to writing boating stories that help improve your customers’ individual boating experiences. Designating […]

Discover Boating Content Creators Inspire Next Gen Boaters to Spend Time on the Water

Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), partnered with dozens of Instagram and TikTok content creators across the U.S. and Canada throughout summer to inspire the next generation of boaters to get on the water and enjoy the benefits of boating. From cruising and wakesurfing to fishing and sailing, influencers […]

DiscoverBoating.com Upgrades Improve User Navigation, Consumer Connection to Members

Throughout the summer, the Discover Boating team has been hard at work rolling out enhanced features and functionality on DiscoverBoating.com, making it easier for consumers to navigate the website, particularly from mobile devices, and providing a variety of digital touchpoints to connect the site’s visitors to NMMA members.  Recent DiscoverBoating.com enhancements include:  Source: Discover Boating, […]

Discover Boating, Progressive Insurance® Launch Television Public Service Announcement

Last month, Discover Boating, in collaboration with Progressive Insurance, launched a television public service announcement (PSA) campaign to increase awareness of boating safety and provide resources for people looking to get started in boating. The PSAs, which feature videos from the Safety Basics Video Series as well as the See You Out Here “Anthem” spot, […]