• Olsen assumes the newly created role of Senior Director of Engagement. MINNEAPOLIS, August 28, 2024 – The Marine Retailers Association of the Americas has hired Freya Olsen as its Senior Director of Engagement, the association announced today. With nearly 20 years of marine industry-based association experience, Freya brings a wealth of proven expertise in […]
Tag: marine industry
Adding Value to Your Sales Retail Extended Service Contracts (Extended Warranty)
A guest blog by Jason Cochran, Vice President, Global Product Protection In any economic climate or retail market, dealerships that adopt best practices prevail. One example is structuring your organization to offer as many goods and services as your customers need to participate in boating. If you are selling boats, retail finance is a critical […]
Year-Round Strategies for Marine Dealership Financial Planning
• To help build resilience in the face of unpredictability, marine dealership owners can consider adopting adaptive forecasting and flexible planning. By Victor Rivera, Chief Sales Officer, Huntington Distribution Finance† Financial planning and budgeting are often viewed as annual exercises for marine dealership owners – a start-of-year activity that carries throughout the year. However, in […]
Drive Up Your Service Revenue in the Coming Year
[Editor’s note: This is Part 2 of the two-part blog exploring more strategies to improve your service department from Bernie DeGraw, MRAA Senior Education Developer] In part one of this special blog series on boosting service revenue, I shared three things to do now, or as soon as possible, to help your dealership. In this […]
Drive Up Your Service Revenue Now
As dealers, we have all heard a lot this year about diversifying our revenue and increasing our income streams. We hear a broad range of ideas on what to sell and how, how to market and when, and where to get financing and floor plans with different rates. During these unusual times a main area […]
Senators Manchin, Graham Introduce Legislation to Pause Right Whale Vessel Speed Rule
MRAA Applauds Efforts by Senators Manchin and Graham introducing legislation to Protect Industry and Imperiled Wildlife.
How Your Dealership Can Stop Competing on Price
Times are tough. It’s tempting to compete on price so your team can move as many boats as possible, but it’s not the best strategy. You need a better message than “buy from our dealership because we’re cheaper than the other guys.” Even if you are cheaper than the other guys! Because sooner or later, […]
2023 Marine Industry Customer Satisfaction Index Awards Honor MRAA Certified Dealerships
MINNEAPOLIS, July 31 – The Marine Retailers Association of the Americas (MRAA) announces that 126 unique Certified Dealerships, have been honored by the National Marine Manufacturers Association (NMMA) as recipients of the 2023 Marine Industry Customer Satisfaction Index (CSI) Awards. “Congratulations to this year’s CSI Award winners,” says Stevie Cook, MRAA Certification Specialist. “Measuring […]
National Marine Trades Council (NMTC) Concludes Successful Annual Conference in Stillwater, Minnesota
Stillwater, Minnesota – July 30, 2024 – The National Marine Trades Council (NMTC), hosted by the Marine Retailers Association of the Americas (MRAA), wrapped up its annual conference Thursday, held at the charming Hotel Crosby in Stillwater, Minnesota. The meeting, which took place from July 22 to July 25, brings together industry leaders, association representatives, […]
21 Dealership Insights into What’s Working Today
• Your fellow dealers share effective strategies for conserving cash, managing inventory, connecting with customers and more As a dealership owner or manager, it would be easy to view the glass of marine retailing today as half empty, particularly when compared to the spike in demand during the pandemic. Case in point, one dealer recently […]
