During the Discover Boating Miami International Boat Show Industry Breakfast on Thursday, Feb. 15, NMMA President, Frank Hugelmeyer’s state of the industry address included a sneak peek of the growing list of real boaters sharing their real stories of life on the water as part of the industry’s Discover Boating “See You Out Here” campaign. […]
Tag: marine industry
Arizona House Transportation & Infrastructure Committee Passes Boater Education Legislation
• Paves the Way for a Culture of Safe Boating in the Grand Canyon State Minneapolis, MN, February 15, 2024 – Wednesday, Feb. 9, the Arizona House Transportation & Infrastructure Committee voted 9-2 to pass H.B. 2149: Watercraft operation; minors; safety education. This marks the first step toward adopting boater education in the Grand Canyon […]
MRAA’s ‘Aimie’ Technology Earns Best Use of AI 2023 Neptune Award
MIAMI, February 15 – The Marine Retailers Association of the Americas (MRAA) has announced that Aimie (AI for Marine Industry Education), its artificial intelligence-powered content delivery system for boat dealers, has earned the Best Use of AI 2023 Neptune Award. “It’s inspiring for the MRAA to receive a Neptune Award for Aimie because she delivers […]
MRAA Board Approves 2024 Advocacy Priorities
Minneapolis, February 14 – The Marine Retailers Association of the Americas’ (MRAA) Board of Directors recently approved its 2024 legislative and regulatory advocacy resolutions as recommended by the Advisory Council of Marine Associations (ACMA). The advisory council and its annual resolutions are an integral part of the MRAA’s advocacy efforts. ACMA was created to advise […]
Overcome Fear with Action
• Use the MRAA Guide to Navigating 2024 as a Tool to Find Success Fear can be demobilizing for some, almost as if you’re stuck in quicksand and panicking about your next move. The fear of failure can cause some to push for the status quo. For others, fear can act as a motivator to […]
Discover Boating Website Content Highlights Boat Show Experiences
Discover Boating kicked off the New Year with the beginning of boat show season and continued to provide exciting updates on all upcoming shows. In January, readers learned about exciting features at the Discover Boating Minneapolis Boat Show, Discover Boating New York Boat Show, and Discover Boating Louisville Boat, RV & Sportshow, which all occurred in January. Notably, […]
Meet Nichole Wishart, MRAA Business Development Specialist
MINNEAPOLIS, January 30, 2023 – The Marine Retailers Association of the Americas (MRAA) announces that Nichole Wishart has joined the MRAA team as MRAA Business Development Specialist. “We are delighted to add Nichole’s unique talents and entrepreneurial acumen to the MRAA team,” says Allison Gruhn, Vice President of Business Development. “She possesses great leadership abilities […]
MRAA Members may be Eligible for Share of $5.5 Billion Payment Card Settlement
If your business accepted payment from Visa and Mastercard payment cards between 2004 and 2019, you can file a claim for your portion of the $5.5 billion Payment Card Interchange Fee settlement. MRAA was contacted by the court-approved outreach team in order to ensure MRAA members are aware of the settlement and how to file […]
Converting the Forever Shopper
As a boat dealer it is almost a guarantee that you have had repeat customers. Those customers provide such a great feeling. You sold them a boat and then they came back. You did a fantastic job with the first sale. Then service took over and made the customer feel loved. Loyalty blossomed and that […]
Strengthen Your Service Department
Service Managers face tremendous challenges every day. They confront workforce shortages, wavering efficiency and concerning proficiency numbers, increasing repair event cycle times, teamwork issues, quality control problems, lowering customer satisfaction scores and so much more. And to make it even more painful, there just hasn’t been a true training pathway to help them to overcome […]
