Tag: marketing

What Business Are You Really In?

If I were to ask you, “What type of business do you own?” you would probably say something like: “We sell and/or service boats!” But that’s NOT really the business you’re in.  First and foremost, you’re in the business of customer acquisition. Because you can’t sell and service boats if you don’t have buyers. Duh. It’s pretty […]

Kodie Woodhead New Director of Marketing at Hagadone Marine Group

(Coeur d’Alene, ID)  – Hagadone Marine Group, Coeur d’Alene, Idaho, announced that Kodie Woodhead has been appointed as the new Director of Marketing.  Kodie has a wealth of experience in the marketing, advertising and public relations industries and will undoubtedly elevate Hagadone Marine Group’s brand to new heights. Kodie comes to Hagadone Marine from Wright […]

Marketing to Current Marine Customers

• 5 Tips to Help Your Dealership Succeed in Marketing to Existing Customers from Boatline By Lori Stacy, CEO of Trader Interactive Today’s consumer buying environment is more competitive than ever, which is why retaining loyal customers is key. To keep up in this space, you may have to adjust current marketing strategies to better […]