For me, the coming of peak season is like when I have already seen a horror movie. I remember the moments when the bad guy starts the chainsaw or when the monster pounces out of the darkness. It is exhilarating, but I’m ready for what is coming. But my friend hasn’t seen it before, and […]
Tag: MRAA Education
New Customer Acquisition Package
• MRAA adds a new education course on MRAATraining.com to help its Members improve at gaining customers in a softer market Chances are you or someone on your sales team has used the term “tire kickers” during your sales meetings conversations.The slang term, which carries with it a negative connotation, stems from the automotive market […]
Stories Give Service Data Meaning
Dan Heath, a New York Times best-selling author once said, “Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.” The MRAA collected a great deal of data in the survey process for the Service Management Special Report. In a sense, we collected thousands […]
A 5-part Training Schedule to Set Up Your Team for Success
Studies have shown that 88 percent of American workers say ongoing training is important to them.* However, only 8 percent of American workers intentionally focus on training and education.* So if most workers want more training, but they don’t focus on it, where’s the disconnect? It’s believed, like many things, it’s either will or skill. […]
RECT – No. 1 KPI to Boost Your Service Customer Experience
Imagine for a moment one single, perfect summer day. Some people may picture themselves in a hammock on a gorgeous white sand-covered beach listening to the waves roll in. Others imagine a chair in the shade with a cool drink and a new book. Still others imagine their whole family at the baseball stadium watching […]
Overcome Fear with Action
• Use the MRAA Guide to Navigating 2024 as a Tool to Find Success Fear can be demobilizing for some, almost as if you’re stuck in quicksand and panicking about your next move. The fear of failure can cause some to push for the status quo. For others, fear can act as a motivator to […]
A Guide to Fraud Detection & Prevention
As a business owner, you have seen and heard about scams that others have gotten caught up in. These increasingly sophisticated deceptions can create a lot of headaches for your staff and your finances. Your industry peers within the marine and powersports markets are experiencing the same pressures as you. To maintain a healthy business, […]
Discover Your Unique Identity to Become a Great(er) Dealership
Last year, 27 MRAA Certified Dealers earned 90% positive responses on their annual Employee Satisfaction Surveys (ESS). They were honored with an MRAA Great Dealership to Work For award live on stage at Dealer Week in Austin, Texas. This year, on Wednesday, Dec. 6, dozens more Certified Dealers will receive this valuable recognition amongst their […]
Yes, We Can Help!
Providing education and resource guidance for dealers who need to enhance their sales and retail operations I recently received a call from an MRAA Member dealership who needed resources for his sales team. His request was for educational videos from MRAATraining.com that pertain to off-season selling and helping his sales teams generate more leads. The […]