MINNEAPOLIS, Sept. 13 – The Marine Retailers Association of the Americas (MRAA) and leading outdoor recreation organizations are backing Senator Michael Bennet and Congresswoman Melanie Stansbury’s newly-introduced Rural Outdoor Investment (ROI) Act. This bill provides much-needed support for rural communities seeking to build and plan for recreation economies. If passed, the ROI Act’s funding is […]
Tag: MRAA
MRAA Educational Foundation Releases Call for 2023 Scholarships, Darlene Briggs Marine Woman of the Year Award
MINNEAPOLIS, Sept. 13 – The MRAA Educational Foundation has announced the call for nominations and applications for the 2023 Annual Scholarships and the 2023 Darlene Briggs Marine Woman of the Year Award. Scholarship recipients and the award winner will be presented this December at MRAA’s Dealer Week Conference and Expo in Tampa, Fla. Award information […]
MRAA Celebrates Record-Breaking Number of New Partner Memberships
MINNEAPOLIS, — The Marine Retailers Association of the Americas (MRAA) announces the addition of 15 new Partner Members in August, establishing an all-time high for a single month. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel […]
Discover Boating Content Creators Inspire Next Gen Boaters to Spend Time on the Water
Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), partnered with dozens of Instagram and TikTok content creators across the U.S. and Canada throughout summer to inspire the next generation of boaters to get on the water and enjoy the benefits of boating. From cruising and wakesurfing to fishing and sailing, influencers […]
Lower Your Expenses with MRAA Member Benefits
By Jason Walz, MRAA Director of Programs Every year you work to grow your dealership. Chances are you’ve been successful at doing just that, coming off of a spectacular three-year run that featured fast-moving inventory and high demand. However, the market is shifting, so now it’s time to pause and take a closer look at […]
MRAA Advocacy Engages Avalon-Tahoe Dealers
As the Marine Retailers Association of the Americas (MRAA) continues to grow and work with all sectors of the industry, meshing directly with boat manufacturers is becoming an increasingly important method to engage new dealers. Presenting at dealer meetings is a great way for our team to meet potential members and highlight MRAA Membership benefits, […]
MRAA Launches Service Management Study
MINNEAPOLIS – The Marine Retailers Association of the Americas (MRAA) has launched its 2023 Service Management Survey to identify and benchmark industry averages and performance levels to help dealership service teams improve. In today’s changing market, service departments need to operate at their optimal potential. Service, the unsung hero of a softer market, plays a […]
DiscoverBoating.com Upgrades Improve User Navigation, Consumer Connection to Members
Throughout the summer, the Discover Boating team has been hard at work rolling out enhanced features and functionality on DiscoverBoating.com, making it easier for consumers to navigate the website, particularly from mobile devices, and providing a variety of digital touchpoints to connect the site’s visitors to NMMA members. Recent DiscoverBoating.com enhancements include: Source: Discover Boating, […]
Discover Boating, Progressive Insurance® Launch Television Public Service Announcement
Last month, Discover Boating, in collaboration with Progressive Insurance, launched a television public service announcement (PSA) campaign to increase awareness of boating safety and provide resources for people looking to get started in boating. The PSAs, which feature videos from the Safety Basics Video Series as well as the See You Out Here “Anthem” spot, […]
First Approval Source Advances to MRAA Education Champion
• The recreational loan specialist increased its support of MRAA’s mission through both enhanced membership and Dealer Week participation MINNEAPOLIS — First Approval Source, a recreational loan specialist serving the boating and other industries, increased its support of the Marine Retailers Association of the Americas, by upgrading to an MRAA Education Champion, strengthening its support of […]
