During the Discover Boating Miami International Boat Show Industry Breakfast on Thursday, Feb. 15, NMMA President, Frank Hugelmeyer’s state of the industry address included a sneak peek of the growing list of real boaters sharing their real stories of life on the water as part of the industry’s Discover Boating “See You Out Here” campaign. […]
Tag: NMMA
Arizona House Transportation & Infrastructure Committee Passes Boater Education Legislation
• Paves the Way for a Culture of Safe Boating in the Grand Canyon State Minneapolis, MN, February 15, 2024 – Wednesday, Feb. 9, the Arizona House Transportation & Infrastructure Committee voted 9-2 to pass H.B. 2149: Watercraft operation; minors; safety education. This marks the first step toward adopting boater education in the Grand Canyon […]
MRAA Board Approves 2024 Advocacy Priorities
Minneapolis, February 14 – The Marine Retailers Association of the Americas’ (MRAA) Board of Directors recently approved its 2024 legislative and regulatory advocacy resolutions as recommended by the Advisory Council of Marine Associations (ACMA). The advisory council and its annual resolutions are an integral part of the MRAA’s advocacy efforts. ACMA was created to advise […]
Discover Boating Website Content Highlights Boat Show Experiences
Discover Boating kicked off the New Year with the beginning of boat show season and continued to provide exciting updates on all upcoming shows. In January, readers learned about exciting features at the Discover Boating Minneapolis Boat Show, Discover Boating New York Boat Show, and Discover Boating Louisville Boat, RV & Sportshow, which all occurred in January. Notably, […]
2024 Discover Boating Boat Shows Set to Kick Off
• The New Year of Boat Shows Begins Next Week in Atlanta, Boston and Chicago Kicking off the 2024 winter boat show season, in partnership with Progressive Insurance®, are the Discover Boating Chicago Boat Show, January 10-14, and Discover Boating New England Boat Show, January 10-14, and Discover Boating Atlanta Boat Show, January 11-14. To engage current boaters […]
Discover Boating Dealer Finder — A Valuable Resource for Potential Boat Buyers
Since its launch last year, Dealer Finder, a tool on DiscoverBoating.com and DiscoverBoating.ca that helps consumers search for and directly connect with thousands of boat dealers across North America, has helped drive more than 33,000 referrals. Valuable Tool & Resource for ConsumersThe U.S. Dealer Finder has seen 50,000 pageviews and 37,000 unique users, and the Canadian Dealer Finder, which debuted over the summer, […]
2024 Discover Boating Boat & Sport Shows Kick Off in January
• Consumer Boat Show Lineup Spans 10 Major Markets Across the U.S. • Attracts and Engages Current Boaters and Next-Gen Customers Discover Boating® announced today its lineup of 2024 consumer boat and sport shows. Kicking off in January and extending through the fall, Discover Boating boat shows, in partnership with Progressive Insurance®, will take place in […]
2024 Boat Shows: Deadline Approaching to Participate in Discover Boating’s Boat Finder
Now is the time to get your brands listed among competitors in Discover Boating’s Boat Finder ahead of the 2024 boat show season—putting your boats in front of potential buyers before, during and after the show. The deadline for uploading boat information is Friday, Nov. 17. This free tool, exclusive to Discover Boating boat show brands, […]
Discover Boating Site Content Engages Boaters
Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), continues publishing timely website content to engage new and experienced boaters, providing tips and information relevant to this time of year. In September, Discover Boating highlighted the top 10 fall boating destinations inspiring new on-water adventures and reinforcing that boating season extends past peak summer […]
Discover Boating’s Year-Round Campaign, Brand Experience Attracts New Consumers
The past 12 months saw the launch of the new Discover Boating strategy, taking the industry’s collective effort to expand the market for recreational boating from a six-month marketing campaign to a robust, year-round brand experience beginning with winter boat shows and continuing throughout spring and summer. Powered by the National Marine Manufacturers Association (NMMA) and MRAA, […]
