MRAA Blog

Convert Renters to Boat Owners

Help already-established boating enthusiasts become buyers As a boat dealer, if you could determine how to create urgency to buy in your boat renters, it could unlock new sales and profit opportunities now and for the foreseeable future. When it comes to boat sales leads, the average renter falls into the warm category. You know […]

Anchoring Interest: How Discover Boating Attracts Future Enthusiasts

The National Marine Manufacturers Association (NMMA) recently shared a story about the Discover Boating Public Service Announcement (PSA) campaign and how it continues to build momentum and public interest for recreational boating. Here are three key takeaways marine dealers like you should understand about the initiative, which highlights the fun, accessibility and safety in boating, […]

Boat Smart from the Start

• BoatUS Foundation and United States Coast Guard Boating Safety Toolkit Despite the recreational boating season beginning to wind down, the safety of your customers and others on the water should still be of the utmost importance. Boating Education — Boater Safety As summer begins to change into fall, colder water and changing weather patterns […]

Navigating F&I Success

Choosing the Best Financial Services Strategy for Your Marine Dealership By Dom Zappia, National Area Director, RV and Marine at EasyCare, an MRAA Education Champion Marine dealerships stand at a crossroads when determining how to handle their financing and insurance operations. This strategic decision significantly influences both revenue generation and customer relationships. By examining three […]

Build Customer Loyalty Through Smart Training in Marine Service

By Erick Jauregui, Fixed Operations Training Specialist, EasyCare, an MRAA Education Champion The moment a customer brings their boat into your service bay could make or break their relationship with your dealership. After the excitement of buying a new boat fades, the service department becomes the main connection between your business and your customers. This […]

Tech at the Helm: Steering Marine Sales Forward

• 7 Ways Tech Can Redefine Your Marine Sales and Customer Connections By Chris Dominis, Manager of Customer Success and Enterprise Engagement, Motility Software Solutions, an MRAA Platinum Partner Technology is reshaping the consumer shopping experience through personalization and 24/7 access to online offers. In the marine industry, this digital shift is evident in the […]