By Chris Dominis, Manager of Customer Success & Enterprise Engagement, Motility Software Solutions, an MRAA Platinum Partner No matter what happens across the marine industry, one thing holds true — your team is your dealership’s foundation. Without a dedicated, well-equipped workforce, it can be difficult to meet rising customer expectations. While product and pricing matter, […]
MRAA Blog
Slow and Steady Wins the Fall
• Why boat dealers should downshift as storage & winterization ramp up By Mitch Belter, Trucordia Marine, an MRAA Platinum Partner As the sales season winds down and storage and winterization pick up, the tempo inside boat dealerships often does the opposite — it speeds up. Yard moves stack up, trailers cycle in and out […]
Leadership & Loyalty — From the Top, Down
• KICKER style! Proven workforce tactics and 6 leadership tips to help you build culture and create community By Marilyn DeMartini, Marine Industry Marketer & Journalist Attrition is not a problem at KICKER. The average tenure at the company is 14 years, compared to the quoted industry average of two years. But then there’s also […]
Finding the Right Crew: Rethinking How We Hire Sales and Service Staff
• Why proactive marine industry hiring strategies will set up your dealership for success By Amanda Funk, Founder, Compass Maritime Group, an MRAA Partner Building strong sales and service teams in the marine industry has become one of the biggest challenges facing dealerships today. Candidates are scarce, competition is fierce and the roles themselves are […]
Hold Onto Your Team and Boost Their Satisfaction
Highlighting a workforce tactic based on expert guidance from SHRM HR leader Gloria Sinclair Miller, a previous Dealer Week educator Morgan Wallen put out a hit country song in 2021 titled “Bandaid on a Bullet Hole.” Essentially, his song croons about a failed relationship and the many ways he (or people in general) try to […]
BoatPAC Shatters Fundraising Record Thanks to Industry Support
The Marine Retailers Association of the Americas (MRAA) celebrates an incredible achievement for our industry’s advocacy efforts — the industry’s political action committee, BoatPAC, has set a new all-time fundraising record! Thanks to the generosity of more than 400 donors across the recreational boating industry, BoatPAC raised $359,000 during the 2025 fiscal year, surpassing last […]
Sales Leadership Certification: Why It’s More Than Management
Strong sales leadership training drives dealership success. Learn how MRAA’s newest certification goes beyond simply learning how to manage.
Don’t Blink, AI Won’t Wait for You
AI isn’t tomorrow’s technology — it’s already reshaping how consumers buy, negotiate, and expect businesses to respond. The question is, will your dealership evolve with it?
MRAA Submits Comments on Connecticut Department of Energy and Environmental Protection’s Wake Boat and Wakesurf Study
The Marine Retailers Association of the Americas (MRAA), joined by several Connecticut-based marine retailers, has submitted formal comments to the Connecticut Department of Energy and Environmental Protection (DEEP) regarding its proposed Wake Boat and Wakesurf Study. The wakesurfing study is intended to evaluate the operation and impacts of wake boats on Connecticut’s inland lakes and […]
Lead Nurture Is No Longer Optional
The landscape has shifted: why the future of marine sales hinges on timely, tailored engagement By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner It’s 2025 and across the marine industry, we’re seeing the impact of a long-anticipated generational handoff. Millennials are now in their peak earning years, Gen Z is […]
