MRAA Blog

Navigating F&I Success

Choosing the Best Financial Services Strategy for Your Marine Dealership By Dom Zappia, National Area Director, RV and Marine at EasyCare, an MRAA Education Champion Marine dealerships stand at a crossroads when determining how to handle their financing and insurance operations. This strategic decision significantly influences both revenue generation and customer relationships. By examining three […]

Build Customer Loyalty Through Smart Training in Marine Service

By Erick Jauregui, Fixed Operations Training Specialist, EasyCare, an MRAA Education Champion The moment a customer brings their boat into your service bay could make or break their relationship with your dealership. After the excitement of buying a new boat fades, the service department becomes the main connection between your business and your customers. This […]

Tech at the Helm: Steering Marine Sales Forward

• 7 Ways Tech Can Redefine Your Marine Sales and Customer Connections By Chris Dominis, Manager of Customer Success and Enterprise Engagement, Motility Software Solutions, an MRAA Platinum Partner Technology is reshaping the consumer shopping experience through personalization and 24/7 access to online offers. In the marine industry, this digital shift is evident in the […]

Navigating Change: MRAA, State Marine Trades Associations Voice Concerns Over Removal of Aids to Navigation in the Northeast

By Chad Tokowicz, MRAA Government Relations Manager In May the United States Coast Guard announced plans to remove a number of Aids to Navigation (ATONs) across the Northeast. These ATONs — buoys, markers and beacons — are essential tools that guide boaters safely through our nation’s waterways. The Coast Guard cites modernization and shifting resources […]

From Browsers to Buyers: The Power of Urgency Stories

By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than delay their purchase decision. When […]