MRAA Blog

Include Soft Pulls in Digital Retailing

• Why aren’t more dealers and lenders leveraging credit-first soft pulls? By Ken Hill, Managing Director for 700Credit, an MRAA Platinum Partner Shopping for a vehicle comes with all kinds of stressors for a consumer — some of which can affect their relationship with the dealer and lender. The decision to require a shopper to […]

What is Influencer Marketing?

5 Collaborative Campaigns for Boat Dealers By Keona Frasier, Boatmart.com, an MRAA Education Champion Standing out in the competitive boat sales market can be challenging, especially when trying to reach a wide and diverse audience. To break through the noise, many dealerships are turning to influencer marketing—a strategy that uses social media personalities to drive […]

How Boat Dealers Can Optimize Marketing Spend with Evergreen Content

By Keona Frasier, Boatmart, an MRAA Education Champion Marketing requires time and resources, so boat dealers need to maximize their efforts. While some promotions are seasonal or event-driven, others can deliver value year-round with minimal updates. That’s where evergreen marketing comes in. Content that stays relevant over time can continuously attract buyers, keep existing customers […]

From Lead to Loyalty – Designing a Stronger Customer Journey in Marine Retail

By Kim Whitaker, Marine Division Account Manager, Searchshop, an MRAA Platinum Partner Lead generation has gotten more complex and so have today’s buyers. They’re not just looking for a boat, they’re looking for confidence, clarity and a smooth experience from start to finish. In a market that saw a 9% dip in new boat sales […]

Modernizing Marine F&I: How Digital Marketing and Technology Are Driving Profit and Customer Loyalty

By Brenda Cline-Kereakes, CEO of Line\5, an MRAA Platinum Partner The marine retail industry is evolving. Buyers are more informed, more connected and expect seamless experiences at every stage of their journey — from researching a boat online to finalizing their purchase and financing options. As marine dealers work to keep up with these expectations, […]

Digital Marketing’s Impact on Marine Dealerships – A 10-Year Analysis

By Chris Kulaga, Product Manager, Lightspeed, an MRAA Strategic Partner Over the past decade, digital marketing’s impact on marine dealerships has been substantial, as many have undergone a significant digital transformation. What was once a retail segment reliant on boat shows, print ads and word-of-mouth has increasingly embraced email campaigns, text messaging and online engagement […]