Help already-established boating enthusiasts become buyers As a boat dealer, if you could determine how to create urgency to buy in your boat renters, it could unlock new sales and profit opportunities now and for the foreseeable future. When it comes to boat sales leads, the average renter falls into the warm category. You know […]
MRAA Blog
System Reset: Today’s Boat Buyer is Not Yesterday’s
Today’s customer expects more — a smarter, more engaging dealership experience. The choice is clear: invest in your team, your tools, and your future to meet the moment, or wait for the market to change on its own.
Anchoring Interest: How Discover Boating Attracts Future Enthusiasts
The National Marine Manufacturers Association (NMMA) recently shared a story about the Discover Boating Public Service Announcement (PSA) campaign and how it continues to build momentum and public interest for recreational boating. Here are three key takeaways marine dealers like you should understand about the initiative, which highlights the fun, accessibility and safety in boating, […]
Boat Smart from the Start
• BoatUS Foundation and United States Coast Guard Boating Safety Toolkit Despite the recreational boating season beginning to wind down, the safety of your customers and others on the water should still be of the utmost importance. Boating Education — Boater Safety As summer begins to change into fall, colder water and changing weather patterns […]
Wake-Up Call: What’s Next for Marine Retail
Our industry is being fundamentally reshaped, but Dealer Week can help businesses regain perspective.
Navigating the Waters of Used Boat Sales
• How Marine Dealers Are Performing in 2025 By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner As the boating industry continues to evolve, marine dealers are finding new ways to stay afloat in a competitive market. A recent study by Lightspeed Data Services sheds light on how used boat […]
Navigating F&I Success
Choosing the Best Financial Services Strategy for Your Marine Dealership By Dom Zappia, National Area Director, RV and Marine at EasyCare, an MRAA Education Champion Marine dealerships stand at a crossroads when determining how to handle their financing and insurance operations. This strategic decision significantly influences both revenue generation and customer relationships. By examining three […]
Customer Interviews: A Game-Changer for Marine Dealers
Dom Zappia, Area Director, Marine & RV, EasyCare, an MRAA Education Champion As a marine dealer, you know that closing the sale is just the beginning. What happens next can make or break your customer’s experience and your dealership’s reputation. That’s where the customer interview comes in — a powerful tool that can transform your […]
Build Customer Loyalty Through Smart Training in Marine Service
By Erick Jauregui, Fixed Operations Training Specialist, EasyCare, an MRAA Education Champion The moment a customer brings their boat into your service bay could make or break their relationship with your dealership. After the excitement of buying a new boat fades, the service department becomes the main connection between your business and your customers. This […]
Tech at the Helm: Steering Marine Sales Forward
• 7 Ways Tech Can Redefine Your Marine Sales and Customer Connections By Chris Dominis, Manager of Customer Success and Enterprise Engagement, Motility Software Solutions, an MRAA Platinum Partner Technology is reshaping the consumer shopping experience through personalization and 24/7 access to online offers. In the marine industry, this digital shift is evident in the […]
