There is big news coming from South Carolina, as the state is one step closer to cutting the nation’s highest boat property tax. With an overwhelming 89-7 vote in the South Carolina House of Representatives, this reform effort has picked up serious momentum — and it’s a major victory for boaters, dealers and the entire […]
MRAA Blog
MRAA Speaks Out Against Key Ban in Minnesota
In 2023, Minnesota legislators passed a ban on consumer products with certain levels of lead and cadmium, including jewelry, toys, cosmetics, kitchenware and art supplies. The law also included keys, and with the ban set to take effect, many businesses are in a difficult position since workable alternatives are not available or commercially viable at […]
Why Boat Sales Follow-Up Wins More Buyers
Strong salespeople know follow-up is everything. Learn how boat dealers can better manage pre-sale communication to build relationships and close more deals.
Improve Service Department Communication at Your Dealership
How to dial in the people and processes in every department to help transform your customers’ experience.
MRAA Advocates for Marine Retailers in Minnesota Boat Wrap Stewardship Program
The Marine Retailers Association of the Americas (MRAA) has provided feedback on the proposed Minnesota Boat Wrap Stewardship Plan, aiming to ensure that the program minimizes the financial and operational impact on marine retailers across the state. In a comment letter submitted to the Minnesota Pollution Control Agency (MPCA) and the Commercial and Industrial Flexible […]
Dealer Week 2025 Surpasses 100 Exhibitors Milestone, Signaling Strong Industry Momentum
Dealer Week 2025 Hits Early Milestone with 100+ Exhibitors, Featuring Top Boat Manufacturers and Industry Innovators.
Introducing MRAA’s Online Boat Marketplace Comparison Tool: More Listings. Less Guesswork.
Explore MRAA’s new Online Boat Marketplace Comparison Tool – your dealer-first guide to choosing the right listing platform for your business.
How to Use a DMS to Market Your Services & Inventory
More than merely an inventory and point-of-sale tool, a Dealer Management System (DMS) can assist you with marketing in various strategic and practical ways. Your DMS is the foundation for targeted, efficient, data-driven marketing campaigns. But what steps should you take to make the most use of your DMS? Here are two effective examples of […]
The Art of the Phone Call
6 Strategies to Convert Leads Over the Phone
Creating Engaging Digital Media Content for Your Boat Dealership
By Anna Tozzi-Barbay, Boatmart.com, an MRAA Education Champion In the age of digital media, creating engaging digital media content for your dealership across various platforms can greatly increase your reach to potential customers. By ensuring that you are optimizing the benefits of each platform and utilizing the unique features that each offer for business accounts […]
