Customer experience is one of the three pillars of the
MRAA Blog
Dealer Case Study: Be the Resource for New Boaters
Attracting new buyers is essential in the effort to get more people on the water and keep them there. Despite all the economic impacts and health concerns, 2020 seems to be banner year for first-time boat buyers and the new-to-the-marine industry types. We all welcome the growth. And by growth, we’re talking about boat sales, […]
Give Your Service Advisor an Assist for an Improved Customer Experience
Operation: Keep Your Customers Boating has been focused on providing exceptional customer experience to your new boat buyers, so they have a better boating lifestyle, stay in the sport, become loyal customers of your dealership and refer their family and friends to you. And the service department is an integral piece in that equation. Service […]
Help Your Customers by Helping Your Techs
While the sales team has been cranking out boats all spring and summer, we all know your service team is just as important to your business. As the old saying goes, “Sales sells the first boat; service sells the rest.” (And dealers in 2020 Continuous Certification have a great course coming out in October with […]
9 Ways to Keep in Touch with Your Customers Year-round
With the way lakes, oceans, rivers, bays and other waterways are busy right now, it’s hard to imagine a time when the boats will be put away. But for many of us, there is a boating season, and then there’s winter. And when winter comes, as a a consumer, it becomes frustrating to make […]
Choose the Platinum Rule Over the Golden Rule
We’ve all heard the Golden Rule and probably had it engrained into us at a young age. The Golden Rule is to treat others like you would want to be treated. While the Golden Rule is a great start, we should be living by the Platinum Rule, which is to treat others as they […]
If Something Has Gone Wrong for Your Customer, Fix it ASAP
When discussing following up with recent buyers, we’ve heard some dealer express reluctance. What if the customer is truly unhappy? What if the issue is something with the boat that you can’t fix yourself quickly? What if the customer’s boat needs to come back to service, and you’re already overbooked? First, that’s no reason to […]
New Data: First-Time Boat Buyers are Here, but We Need to Keep Them
We’ve heard anecdotally over the past few months that many of those customers who have purchased boats this year are first-time buyers. And new data is showing that is, in fact, the case. More than one-third of those who have purchased new and pre-owned powerboats this year are first-time boat buyers, Info-Link has confirmed. […]
Why F&I is Critical to the Customer Experience
The F&I office is a second thought at many dealerships. If it exists at all, it primarily functions as a lending arm or paperwork administrator for the sales department. This approach not only loses your dealership significant amounts of money, it also greatly impacts your customer’s satisfaction with the sales process. Every minute that a […]
Make Your Customer’s Boating Experience Better with Accessories
It’s late July, and while boats may still be selling for you in what appears to be a record-setting season for the industry, we can all see the traditional slowdown coming. And, as we’ve heard, some of you are completely out of boats right now. So how do you continue to build revenue for […]
