As we push toward the end of the prime selling season, what is the one goal you want to accomplish by the end of the year? “Figure out why our new boat sales are lacking behind 2018 when every other aspect of our business are well ahead.” – Joe Lewis, Mount Dora Boating Center “The […]

Last week, MRAA Lead Certification Consultant, Bob McCann, used the analogy of learning how to swim during our MICD Certification consultant training. You can imagine it… You’re a kid in a pool. A trusted adult is standing a few feet away and motions you to swim toward them. At the last second they take a […]

Do you know about the people who show up every day to do work on your behalf – advocating for the marine industry and the talented people who work the front lines? We are your marine trades associations and collectively we are the National Marine Trades Council. Last week, around 30 marine trades association professionals, […]

Sometimes, though you can’t take any credit for it, you find yourself doing the right thing at the right time.   That was the case this past week. The “right thing” was reading a classic book: “The 7 Habits of Highly Effective People” by Stephen Covey. And the right time was rocketing through the air […]

In regards to sales, how did the weather impact your first and second quarter? I’m sure that the weather impacted sales because we have experienced record rains over the first half of 2019, however, the strong economy has countered the negative effects of the weather and dealership is up 30% in boat sales to last […]

Certified Dealers have a wealth of qualities to brag about, yet some aren’t patting themselves on the back publicly, so the consumer knows what to expect from a Certified Dealer. We recommend you Certified Dealers post the following message on a Certification page on your website, or perhaps your blog. And when you do, send […]

Roxanne Rockvam, of Rockvam Boat Yards, located in Spring Park, Minn., continues to be a strong advocate for boating and water preservation. We had the chance to ask her a few questions about working in her family’s business and her new initiatives, Pontoongirl.com and the Clean Boater Pledge. Q: First of all, tell us a […]

Mike Davin, MRAA’s Director of Education, was recently featured on the Boat Dealer Profits Podcast talking about our reimagined conference experience, Dealer Week. We’ve summarized the 30-minute podcast into nine key highlights listed below (with timestamps). You can listen to the whole interview here. Dealer Week is built for dealers, by dealers. (1:50) We sat […]

Last week, MRAA and other representatives of the recreational boating industry convened in Washington, D.C. for the annual American Boating Congress. ABC is the industry’s primary political and legislative gathering, where all sectors of recreational boating work for three full days to present a unified front to Congress on the critical issues impacting our industry. […]

We had the chance to ask Stephanie Vatalaro, of the Recreational Boating & Fishing Foundation, a few questions about their newest campaign and the other efforts RBFF is taking in order to increase the number of people getting out on the water and participating in outdoor recreation. To get started, we would love to hear […]