• Real-World Dealer Insights from May 2025 Pulse Report You know the market is tightening. While it’s good to focus on your business outcomes, it’s also imperative to explore retail tactics that boost your customer relationship, earn repeat business and trust and enhance your dealership’s reputation. It’s also important to understand what some of […]
MRAA Blog
Make Your Boating Event Better
• For dealership events, it’s all in the specifics, so aim for the bull’s-eye! In recent A Bit of Optimism podcast with Simon Sinek, guest Phil Rosenthal, the star of “Somebody Feed Phil” and executive producer of “Everybody Loves Raymond”, shared a great line about how the hook is the specific. For example, how can […]
Why Now Is the Best Time to Invest in Your Marine Industry Career
The marine industry’s top certification programs just got more flexible AND more affordable. Enroll in any Position-Specific Certification by July 3 and save $75 before PSC goes fully on-demand.
How to Help Boating Customers Clear Hurdles
• Rapid Marine uses proactive approach to engage, educate and encourage Minnesota boaters about new boating safety law Imagine there are 10 hurdles in your way, standing between you and the finish line. If you’ve ever had a chance to run hurdles on a track team, staring down 10 hurdles, each measuring 42 inches high […]
Why Marine Dealers Should Attend the American Boating Congress: Advocacy, Networking, Impact
By Liz Keener, MRAA Senior Director of Dealer Development During the opening night dinner at the American Boating Congress, organizers invited first-time attendees to stand up. There were dealers, manufacturer representatives and industry suppliers who rose from their chairs — and, of course, me. For 14 years, I had heard of this event — ABC […]
Engage Customers, Encourage Boating
• Discover Boating Safe Boating Video Series — Empower boaters with confidence, safety and inspiration Discover Boating, in collaboration with Progressive Insurance®, has launched a fresh wave of safety videos designed to build trust, encourage on-water confidence and support the long-term growth of recreational boating. These five new videos are part of an ongoing commitment […]
Tariff Policy & Cross-Border Marine Trade
• A Q&A with Kellen Friedlander, President, Great Lakes Marine By Chad Tokowicz, MRAA Government Relations Manager Rapidly shifting global trade policy is resulting in rising costs and supply chain disruptions. It’s ultimately creating uncertainty for boat dealers, especially those serving both recreational customers and public safety agencies. To explore these challenges, we spoke with […]
South Carolina’s Boat Tax Reform: A Victory for Boaters, Dealers and the Marine Industry
There is big news coming from South Carolina, as the state is one step closer to cutting the nation’s highest boat property tax. With an overwhelming 89-7 vote in the South Carolina House of Representatives, this reform effort has picked up serious momentum — and it’s a major victory for boaters, dealers and the entire […]
MRAA Speaks Out Against Key Ban in Minnesota
In 2023, Minnesota legislators passed a ban on consumer products with certain levels of lead and cadmium, including jewelry, toys, cosmetics, kitchenware and art supplies. The law also included keys. With the ban set to take effect, many businesses are in a difficult position since workable alternatives are not available or commercially viable at this […]
Why Boat Sales Follow-Up Wins More Buyers
Strong salespeople know follow-up is everything. Learn how boat dealers can better manage pre-sale communication to build relationships and close more deals.
