Arizona House of Representatives Passes Boater Education Legislation Overwhelming Support Moves the Bill to the Senate

Minneapolis, MN, March 13, 2024 – On Monday, March 4th, the Arizona House of Representatives voted to pass H.B. 2149: watercraft operation; minors; safety education, in a 40-17 vote. Favorable passage out of the House now sends this piece of legislation to the Senate, where it must also move through the Committee process and ultimately receive a vote on the floor.

“We are excited to see the Arizona House of Representatives vote favorably on this important piece of legislation and look forward to educating members of the Arizona Senate about the importance of boater education” said Chad Tokowicz, Government Relations Manager, Marine Retailers Association of the Americas (MRAA). “With recreational boating safety a top priority of our industry, it is important we continue to advocate for policies that are proven and will ultimately ensure boaters are more comfortable on the water”.

In 2022 alone, boating accidents killed 13 individuals, injured 60, and caused $1 million in damages across Arizona. Sponsored by Representative David Cook (R-07) and Senator Brian Fernandez (D-023), H.B. 2149 establishes a boater education program to ensure the safe use of Arizona’s expansive waterways. By requiring those born on or after January 1, 2007 operating a vessel over 50 HP to take a NASBLA-approved boater education course, or presenting a boater safety card from another state, Arizona recognizes the importance safe boating practices. The MRAA and the National Marine Manufacturers Association (NMMA) worked in close collaboration with the Water Sports Industry Association (WSIA), the Congressional Sportsmen’s Foundation (CSF), and local stakeholders, to garner support for this legislation and highlight the need for increased recreational boating safety measures.

With Arizona’s exploding population over the past years, boating has significantly increased in our state. When law enforcement states that it is time Arizona moves toward a mandatory safety class to operate on our limited lakes and rivers” said Representative David L. Cook (R-AZ-07), a primary co-sponsor of the legislation. “We must act and leave it to lawmakers to determine the issue of public safety.”

The success of H.B. 2149 can be largely attributed to the grassroots support from in-state boaters who have been continuously advocating for a safer boating culture in Arizona. For example, Bullhead City resident, Bart Anderson, recently penned a letter to the editor in the Lake Havasu News. In the letter, Anderson called upon his experience as a Coast Guard Auxiliary Member stating that it is time Arizona pass boater education. After spending several hundred hours on the river as a deckhand on the police boat, Anderson says, “[Even though] there may not have been [a boating] accident…it doesn’t have to be an accident to be a huge safety concern.”

“In an overwhelming show of bipartisan support, 40 Representatives voted to pass HB 2149. The legislation is a common-sense measure arming Arizona boaters with the essential knowledge required for the safe operation of marine vessels,” said Rachel Fischer, NMMA Western Policy and Engagement Manager. “This is positive step in protecting those on the water and I look forward to working with the Arizona Senate to get HB 2149 to Governor Hobbs’s desk before the summer.”

Across the state, Marc Lamber, a Martindale Hubbell AV Preeminent-rates trial attorney and consumer advocate, published an op-ed in the Arizona Capitol Times supporting H.B. 2149. Lamber has written extensively about boating safety in the past, and says, “H.B. 2149 is a common-sense measure” and the bill does not curtail enjoyment of recreational boating, rather aligning Arizona with 45 fellow states across the country. As Arizona increases in population and popularity, boating has as well, which Lamber believes is up to the state legislature to move forward in passing mandatory boater education.

With over 125,000 boats registered and a $2 billion annual impact, Arizona is a hub for recreational boating. By bridging the gap between education and boating, Arizona takes the next step in ensuring that recreational boating is here to stay in the state.

As the legislation heads to the Senate, it is important our community continue to advocate for this important piece of legislation. If you live in Arizona and would like to support H.B. 2149 in the Senate, please take action on Boating United here.

If you have any questions or are interested in scheduling a visit with Arizona members, state legislators or their respective staff members, please contact MRAA Government Relations Manager, Chad Tokowicz at Chad@mraa.com

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Lightspeed DMS Appoints Brian Provost President & CEO

Salt Lake City, UT – March 11, 2024 – Lightspeed DMS LLC, the leading recreational dealer management software provider and a Brookfield portfolio company, today announced that Brian Provost has been appointed chief executive officer, succeeding Kris Denos. 

Lightspeed DMS appoints Brian Provost as President & CEO
Brian Provost, President & CEO Lightspeed DMS

“We are excited to welcome Brian Provost to Lightspeed at this pivotal time in the company’s growth story,” said Doug Bayerd, Managing Partner, Private Equity at Brookfield. “Brian is an excellent leader who enjoys developing people and building strong teams. With his track record of success leading and growing numerous mission-critical software companies, we know we have the right chief executive officer to guide Lightspeed as it accelerates plans to enhance its value for customers.”

Provost has over 15 years of experience as a successful chief executive officer leading software businesses. He most recently served as CEO of iCIMS, a global talent and recruiting SaaS (Software-as-a-Service) company. His prior chief executive experience includes other business-essential software companies like Ascentis (now UKG) and Convey Compliance Solution (now Sovos). Provost is a graduate of Bethel University and a former member of the Board of Trustees. An admitted “fun fanatic,” Provost enjoys spending time outdoors with family and friends when he’s not on the road connecting with customers and employees.

“Lightspeed has collaborated with recreational dealerships for nearly 40 years, creating industry-specific software solutions to streamline the way dealers work,” said Provost. “I’m excited about our path forward and our leadership position supporting such a dynamic and growing industry. As we look to the future, our priorities will center around continuing to improve delivering a comprehensive suite of technology solutions with a straightforward purpose in mind:  Enable our dealers to operate their businesses successfully and seamlessly and delight their customers.”

Bayerd added, “I want to thank Kris Denos for the progress that was made at Lightspeed during his tenure over the past 30+ years. We sincerely appreciate his contributions and many achievements; Lightspeed would not be the success it is today without his leadership. Kris will continue to serve as an advisor to Lightspeed for some time to ensure a smooth transition.”

About Lightspeed DMS LLC
Lightspeed is the preferred enabler of recreational dealer commerce, delivering a comprehensive, modern dealer management software platform and suite of solutions designed to help dealers and manufacturers run their businesses successfully and create great experiences for consumers. The company serves over 3800 retail dealer locations in North America and is a subsidiary of Brookfield Business Partners, the flagship listed vehicle of Brookfield Asset Management’s Private Equity Group. Brookfield Partners owns and operates high-quality businesses like Lightspeed that provide essential products and services and which benefit from a strong competitive position.   

Learn more about MRAA Strategic Partners and Lightspeed DMS.

Engaging New Boaters

• DiscoverBoating.com’s February Content Engages New Boaters

In February, Discover Boating, powered by NMMA and MRAA, featured timely content that provides helpful tips and resources for new and existing boaters.

February content included spotlighting Black-owned businesses in the marine industry in celebration of Black History Month. In addition to this article, Discover Boating featured these individuals throughout the month on social media to further highlight their contributions to the industry. Also in February, Discover Boating spotlighted U.S. presidents who enjoy boating in honor of Presidents Day. These articles underscore the diverse appeal of boating.

Engaging new boaters with Discover Boating content.

With spring on the horizon, Discover Boating has been guiding readers on how to kickstart their preparations for the upcoming boating season. In “Spring Boating: 3 Ways to Prepare for Launch,” readers gleaned insights into readying their boats, upgrading safety gear, and strategizing for upcoming voyages. Stay tuned for more content geared towards equipping boaters for the adventures ahead.

New articles published to Discover Boating in February included:

  1. How to Name a Boat: 6 Tips for Naming Your New Boat
  2. 8 Sailboat Maintenance Tips: How to Maintain Your Sailboat
  3. North Carolina Boating Guide: Where to Boat in North Carolina
  4. Our Guide to the Discover Boating Miami International Boat Show
  5. Our Guide to the Discover Boating Northwest Sportshow
Discover Boating content helps dealers with engaging new customers.

Articles that saw growth in page views in February (compared to February 2023) included:

  1. Boat Songs: The Ultimate Boating Playlist
  2. Boat Flooring: How to Select the Right Flooring Option
  3. V-Drive vs. Direct Drive Inboard Engines: What are the Differences?
  4. Boat Storage Ideas: 10 Ways to Stay Organized Onboard
  5. Night Fishing Tips: 10 Tips & Gears for First Timers

All marine industry stakeholders are encouraged to share these articles with customers within their social posts, newsletters and other communication channels.

Learn more about Discover Boating and all the available tools and resources here.

MRAA Sponsors She Moves Conference to Empower and Elevate Women

MINNEAPOLIS, March 8 – The Marine Retailers Association of the Americas (MRAA) announces its participation in, and sponsorship of the Associations North She Moves: Where Business Meet Brilliance conference. The inaugural event for the community of women within Associations North, the association for associations in the Midwest, is dedicated to empowering, elevating and unleashing the potential within every woman.

Through an EmpowerHer sponsorship, the MRAA will provide all attendees the book “Wolfpack” by author Abby Wambach. Liz Keener, MRAA Director of Dealership Development, will present the book and the corresponding book club. Sarah Korbel, MRAA Events & Operations Manager, is one of three featured panelists in a Q&A session called: “Infinite Insights: Women Leading in Associations.” Many MRAA staff members will partake in the elevating conference, including Matt Gruhn, MRAA President, who is the Associations North Board Chair.

SheMoves panelist Sarah Korbel of the MRAA.
Sarah Korbel, MRAA Events & Operations Manager

“It’s essential to have recognition for the incredible amount of work women do in the association industry,” Korbel explains. “I look forward to celebrating with these women, learning from each other and supporting women-owned businesses. I look forward to discussing how we can support women from not only being the majority in numbers, but to leading from positions of power and leadership in the association world.”

Additional She Moves sessions include:

  • “Find Your Audacity, Taking up Space” featuring Tina VanSteenbergen, The Story Matters;
  • “The Inside-Out Approach to Authentic Leadership” featuring Tammy Krings, The Conversations That Matter;
  • “Speaking with Confidence” featuring Dana Weaver, Weaver Solutions LLC;
  • “Imposter Syndrome be Gone: Thriving Together in Leadership” with Weaver.

Associations North conducted a Member Pulse survey in 2023 that revealed that 74 percent of respondents identified as female. That figure inspired the creation of an event to unite this vibrant community of women professionals, helping them to excel in the dynamic world of associations, create change, break barriers and reach new heights of success. Regardless of gender or identification, She Moves encourages everyone to attend to build a thriving association network and to celebrate individual brilliance.

The transformative She Moves conference will be hosted from 8 a.m. to 3:30 p.m. Tuesday, March 12, at the Minneapolis Marriott West in Minnesota. Visit the Associations North She Moves page to learn more.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Recreational Boating Industry Decries Advancement of Vessel Speed Rule

• Urges Administration to Consider Devastating Economic Impacts and Alternative Management Tools

WASHINGTON, D.C. (March 6, 2024) – Today the National Marine Manufacturers Association (NMMA) expressed disappointment with the decision by the Department of Commerce to advance the North Atlantic Right Whale (NARW) Vessel Strike Reduction Rule to the Office of Management and Budget (OMB). Proposed by NOAA, the rule would restrict small boats to 10 knots (roughly 11 mph) along much of the Eastern Seaboard as far up to 90 miles for up to seven months out of the year, which will significantly hurt U.S. coastal economies and the small businesses that make up the recreational boating industry.

This rule could put more than 810,000 American jobs and nearly $230 billion in economic contributions in jeopardy. More than 95 percent of boats sold in the U.S. are made in the U.S., and approximately 93 percent of boat manufacturers are small business owners. Many coastal economies are built on recreational boating, fishing trips, and the hospitality industry that require access to the ocean, and this rule would create ripple effects throughout these economies.

Marine Industry Advocacy - NMMA
(Image supplied by NMMA)

“We are extremely disappointed and alarmed to see this economically catastrophic and deeply flawed rule proceed to these final stages,” said Frank Hugelmeyer, President and CEO of the National Marine Manufacturers Association (NMMA). “The proposed rule is based on incorrect assumptions and questionable data, and fails to distinguish between large, ocean-crossing vessels and small recreational boats, which could not be more different from each other. Most concerning, the proposed rule ignores the advanced marine technologies available now that can better protect the North Atlantic right whale and prevent vessel strikes. Bottom line, the rule’s many blind spots spell dire consequences for boater safety and accessibility, the economic vitality of coastal communities and marine manufacturers, and the livelihoods of countless supporting small businesses, all while undermining years of progress in marine conservation. We strongly urge the Administration to withdraw this rule and consider the technological solutions for which we have been advocating since 2022, which promise protections for the right whale, economy, and boaters.”

The movement of the draft rule to OMB represents the last step of the finalization of the rule.

“Recreational anglers and boaters are America’s original conservationists, and they understand the importance of protecting North Atlantic right whales, but NOAA’s proposal represents the most extreme federal regulation ever imposed on the angling community. We safely navigate around objects in the water every single day; whales are no different,” said Jeff Angers, President of the Center for Sportfishing Policy. “This is government overreach of the worst kind: missing the mark on conservation while cutting off safe vessel access to the open ocean.  One-size-fits-all spatial closures will not save right whales.  We have the technology today to safely coexist, and the federal government knows it.  NOAA needs to start acting in good faith and follow us.”

“The MRAA is dismayed to learn that this flawed rule is proceeding to the final stages. The rule will have a devastating economic impact on marine retailers and other small boating businesses throughout the entirety of the East Coast,” said Matt Gruhn, President of the Marine Retailers Association of the Americas. “The MRAA joins the recreational boating and fishing industries in urging the Administration to withdraw the rule and work with industry to consider viable technology-based alternatives that will protect the North Atlantic Right Whale without compromising safety and accessibility or the livelihoods marine retailers and related small businesses.”

In February, the recreational boating industry hosted NOAA Fisheries Assistant Administrator Janet Coit at the Discover Boating Miami International Boat Show to educate her and her colleagues on the technological advancements that exist to detect marine mammals and prevent boat strikes: https://www.nmma.org/press/article/24622

In November, members of Congress and staff heard from representatives of the boating and fishing community about the devastating economic impacts the proposed rule will have: https://www.nmma.org/press/article/24521

NMMA President and CEO Frank Hugelmeyer testified last June at an oversight hearing held by the U.S. House Committee on Natural Resources, Subcommittee on Water, Wildlife and Fisheries on the vessel speed restriction, saying, “Marine mammal protection, economic prosperity and access to our cherished waters can coexist. It’s a false choice to make Americans choose one over the other. Innovative technologies, real-time tracking and monitoring tools offer a more viable solution to protect all whales while allowing for continued recreational marine-related economic contributions along the East Coast. Link to his testimony: https://naturalresources.house.gov/uploadedfiles/testimony_hugelmeyer.pdf

NMMA will continue to educate government officials on the economically damaging implications of the rule and will champion the marine technologies available to detect and protect against vessel strikes as an alternative to the burdensome regulation.


MRAA Sponsors Soundings Trade Only Women’s Day Event on Avoiding Burnout

MINNEAPOLIS, MARCH 6 – The Marine Retailers Association of the Americas (MRAA) is proud to be a founding sponsor of the Soundings Trade Only AIM Women in the Industry event series, including the upcoming International Women’s Day Event: Avoiding Burnout.

Open to all genders, the virtual event is 9-10 a.m. EST on Friday, March 8. Featured speaker Melina Cordero is the Founder and President of P20, an advisory firm on a mission to help organizations and their leaders navigate the challenges and opportunities of the post-2020 world.

“The Women in the Industry event series has been a great addition to this industry, and MRAA has enjoyed being a part of it and watching it grow,” said Liz Keener, MRAA’s Director of Dealer Development and a member of Sounding’s Trade Only’s Women in the Industry Council. “This next session is on a timely topic that anyone can relate to, and we encourage all industry leaders to attend and forward the invite to team members who could benefit from learning how to avoid burnout.”

International Women's Day Event: Avoiding Burnout

Through sharing her experiences and expertise, Cordero will offer actionable tips for maintaining a healthy work-life balance, setting boundaries and cultivating resilience. The focused event will also reveal insights and delve into practical strategies to recognize burnout signals, understand its causes and equip attendees with the tools to manage it successfully. Additional event sponsors include Volvo Penta, West Marine, MarineMax, Sea-Tow, Correct Craft, Luxury Financial Group and Brunswick.

Click here to register for the Sounding Trade Only Women in the Industry Series International Women’s Day Event: Avoiding Burnout.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Travis Hyde Named MRAA Integrator

MINNEAPOLIS, March 4, 2024 – The Marine Retailers Association of the Americas (MRAA) has announced that Travis Hyde has been hired as MRAA’s VP of Operations & Integrator and will work closely in partnership with MRAA President Matt Gruhn and the MRAA Leadership Team.

Travis Hyde, VP of Operations & Integrator

In this role, Hyde will work to ensure MRAA achieves its strategic goals and will play a crucial role in aligning and executing the organization’s vision, ensuring smooth operations and facilitating effective communication and collaboration across the organization.

“Travis is an incredible fit for our organization. Not only does he bring a solid entrepreneurial spirit, having owned his own businesses previously, but he also brings vast experience and expertise working on the same operating system MRAA uses to guide the organization,” Gruhn explains. “Add in Travis’ strong character and leadership presence, and he’s the perfect fit for MRAA’s thriving culture and growing enterprise.”

The MRAA runs on the Entrepreneurial Operating System (EOS), also known as Traction. In an EOS-run organization, it is the Integrator’s job to partner with the President and the Leadership Team, to integrate the major functions of the organization; to ensure the organization’s vision is executed effectively; to remove obstacles and barriers to growth; and to lead, manage and hold team members accountable to their roles and responsibilities.

Over the last six years, Hyde has operated his own EOS-focused company as a “fractional integrator,” supporting more than a dozen companies by helping them scale their businesses, enhancing their sales performance, leading go-to-market strategies and ensuring operational execution on their visions. He has helped many companies achieve transformative growth.

“I am thrilled to join the MRAA, as this is an exciting opportunity to leverage my experience with EOS and drive impactful growth and operational excellence,” says Hyde. “Collaborating with Matt and the talented MRAA team, I am committed to executing our strategic vision and enhancing the value we deliver to our marine retailers, partners and employees.”

Hyde is a graduate of North Dakota State University, has started and sold two companies. When he’s not working, the Minnesota native enjoys spending time with his family and five dogs, riding his handcycle and attending local sporting events. 

Reach out to Travis Hyde, MRAA Integrator: travis@mraa.com, 763-402-4300.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Wave Makers!

For me, the iconic and cultural image of Rosie the Riveter surfaces when thinking about strong, courageous women. While World War II was before my time, I remember first learning about Rosie in school. I could have used a genuine female leader or business role model here, but I chose Rosie because she represents the 19 million American women in the workforce and the 350,000 who served in the military during the war, providing for their country.* In factories, shipyards and elsewhere, women stepped up, led and accomplished great things for a nation in need.

Rosie is also memorable to me because she reminds me of my mother. My mom led our family through challenges and endured while doing what mothers do best – show unconditional love for their children. She also managed a hectic life in the 1970s, raising three children while juggling three jobs at a gas station, bank and local restaurant. When I see Rosie’s “We can do it!” speech bubble, I hear my mother and think of the many other prominent women leaders with whom I’ve interacted. Those four words are much more than a slogan, they speak the truth.

To this day, I am surrounded by resilient women, from my wife to my pastor’s wife to all my female co-workers. They lead by example and display absolute determination that impressively blends with the fruits of the spirit and significant other characteristics that influence their awareness, maturity and management in their personal and business lives.

My teammates help us execute our mission, vision and core values every single day. Through extraordinary effort, the MRAA’s women leaders make achieving excellence possible. They boldly roll up their sleeves and face challenges as individuals and as a united team. Their commitment and discipline are awe-inspiring.

March is Women’s History Month, so we will honor our 14 female leaders by introducing them to you. Their contributions and guidance have helped to make the MRAA what it is today and what it will be in the future. Each of my colleagues plays a vital role in strengthening the MRAA and carrying out our vision to produce a thriving marine industry driven by dealer success.

Across the world and within the marine industry we serve, our team sees incredible women amplify their roles to lead, make an impact and create change. Along with getting to call them co-workers and friends, I call them wave makers for the ripples they create within boating. I’m also honored to learn from them and gain inspiration daily to succeed in my role here.

Wave Makers are the MRAA's women professionals making a BIG difference in the marine industry!

Let’s meet the MRAA team:

  • Liz Walz – Vice President of Education, MRAA Leadership Team
  • Allison Gruhn – Vice President of Business Development, MRAA Leadership Team
  • Liz Keener – Director of Dealer Development, MRAA Leadership Team
  • Sherri Cuvala – Director of Membership
  • Michele Rosacker – Administrative Manager
  • Sarah Korbel – Events and Operations Manager
  • Angela Murphy – Online Education Manager
  • Stevie Cook – Certification Specialist
  • Grace Schmidt – Design Coordinator
  • Anna Eaton – Marketing Specialist
  • Jennifer McLachlan – Membership Specialist
  • Gabrielle Ronnenberg – Sales & Marketing Specialist
  • Carolyn Howell – Education Coordinator
  • Nichole WishartBusiness Development Specialist

Honoring Women in the Marine Industry
The MRAA supports professional women, our staff and others by supporting significant initiatives. We’re sponsoring and sending a dozen or more people to an Associations North “She Moves: Where Business Meets Brilliance” event here on Tuesday, March 12 in Minneapolis. The unifying event elevates, excels and empowers women.

The MRAA also sponsors Soundings Trade Only’s AIM Women in the Industry events, including the “International Women’s Day Event: Avoiding Burnout” on Friday, March 8, featuring speaker Melina Cordero, P20 Founder and President. We also sponsored the valuable 2024 Women in the Industry Miami Event, featuring Kim Sweers, “The Boat Boss,” Owner of FB Marine Group; Brenna Preisser, EVP and President Brunswick Acceleration, Chief Strategy Officer, Brunswick Corporation; and Ellen Bradley, Chief Brand Officer and SVP Marketing and Communications, National Marine Manufacturers Association (NMMA).

Along with other respected companies in MarineMax, Volvo Penta and the NMMA, we are supporting the groundbreaking Soundings Trade Only Women in the Marine Industry Study 2024 to help empower women. This will be a first for our industry and the study of women marine professionals, focusing on three areas: attracting, retaining and developing female talent.

Darlene Briggs Woman of the Year award

Finally, the MRAA Educational Foundation and Boating Industry magazine annually present the Darlene Briggs Marine Woman of the Year Award to an outstanding woman actively involved in the boating industry, recognizing dedicated service, persistent commitment and the advancement of women in the marine business. This past year’s recipient was Michele Goldsmith, Vice President and General Manager of the Soundings Trade Only group.

It’s rewarding to intermingle with so many female leaders in the marine industry, and an honor be associated with such a distinct group of influential women here at the MRAA. I sincerely appreciate and wholeheartedly celebrate each of my colleagues during Women’s History Month (and beyond)!

[*According to www.nationalww2museum.org]

RECT – No. 1 KPI to Boost Your Service Customer Experience

Imagine for a moment one single, perfect summer day.  Some people may picture themselves in a hammock on a gorgeous white sand-covered beach listening to the waves roll in. Others imagine a chair in the shade with a cool drink and a new book. Still others imagine their whole family at the baseball stadium watching a game and singing together “Take Me Out To The Ballgame” or “Sweet Caroline.” 

But boat owners picture a perfect summer day being spent on the water doing everything boating. Imagine that one day. Water, wind, waves, cool drinks, a swim, some tubing, going to dinner by boat and watching the sunset while sitting on the swim platform with a glass of wine. There are only so many of those perfect summer days.

What is missing in this perfect summer day? THE BOAT!

It looks like a nice summer day in my picture. Yet for many boaters it is not the perfect summer day because there is no boat included. You may be asking, “why is the boat missing?” That is the same question many service customers ask when their boat is stuck in a Repair Event Cycle Time (RECT) cycle at the dealership. 

How many perfect summer days can a customer miss out on (there aren’t that many to begin with) while the service department fixes their boat before their frustration builds to a problematic level? Perhaps the No.1 way to improve your service customer’s experience is to lower your RECT and get the boat back in the picture.

So, how do you get the boat back to the customer before their frustration sets in?   

  1. Are you measuring RECT?
  2. What are you doing to shorten your RECT?

First, making the decision to measure your Repair Event Cycle Times is an enormous step forward for your service department and your dealership’s success. It will give you specific targets to aim for. The measure will give you specific ways to gauge your progress. Most importantly, it will give you insights to help guide your decision-making on how to improve the cycle times and how to get the boat back into the eagerly waiting hands of your customer more quickly.  The act of measuring that key performance indicator (KPI) will create an awareness that, if acted upon, will improve your customer experience.

Second, once you have made the decision to measure RECT, and you are fully aware of how many of those beautiful summer days your average customer is missing out on, it becomes time to act. Remember, you want to put the boat back into that picture of a beautiful summer day as soon as possible for all of your customers.  

Here are a few potential steps you can take to improve your RECT.

  • Focus on your tech efficiency
    • Do they have the right tools for the job?
    • Do they have the parts they need in a timely manner?
    • Are there delays in getting a boat moved into or out of the shop that decrease efficiency?
  • Examine your management efficiency
    • Are jobs scheduled to enhance technician efficiency?
    • Are jobs assigned to the tech who can best and efficiently complete them?
    • Are communications to and from the service desk and parts department working with the technicians?
  • Implement a “Triage policy”
    • When a boat is dropped off, ensure that it is inspected within 24-48 hours for diagnosis.
    • Order parts, if necessary, immediately upon diagnosis. Don’t force a customer to wait a week for a diagnosis and then another week for parts to arrive before work even begins.
    • Ensure the diagnosis is communicated clearly from the technician and properly shared with the customer.
  • Create brand or condition limitations
    • Are there boats older than your technician’s education? If so, don’t accept them, you probably will lengthen your RECT and disappoint that customer.
    • Are there boats in a certain condition (for example, saltwater corrosion) that will lead to delays in what would otherwise be a “normal” repair?
    • Are there brands that your technicians are not trained in or that you lack the equipment to work on?
  • Consider resources for your employees to help efficiency, proficiency and RECT
    • Consider individual technician incentive pay to support efficient and proficient work.
    • Written and shared job descriptions clarify what individuals need to accomplish and lead to improved efficiency.
    • Review and refine your service process map to influence success throughout your service department.

Those are just a few of the steps to take that can help reduce your dealership’s Repair Event Cycle Times. 

There are several other MRAA educational service resources that will help you provide for your service customers a picture-perfect summer day that includes their boat. Help restore the boat in their dreamy picture sooner with some of these links:

Federal Trade Commission Anti-Fraud Rule Supported by Marine Industry

WASHINGTON, Feb. 28, 2024 – On Feb. 15, the Federal Trade Commission (FTC) finalized its Government and Business Impersonation Rule, which gives the agency more tools to combat scammers who impersonate businesses or government agencies. The MRAA, National Marine Manufacturers Association, and the Recreational Vehicle Dealers Association submitted a comment to the FTC on Dec. 16, 2022, supporting the rule and outlining instances of this fraud in the marine and recreational vehicle space. Click here to read the letter.

“The MRAA lauds the FTC for promulgation of this final rule and for increasing protections for MRAA members and others in the marine industry who may be impacted by instances of fraud,” said Chad Tokowicz, MRAA Government Relations Manager. “We are hopeful that this will stunt efforts of fraud and impersonation as offenders now run the risk of facing legal action.”

Unfortunately, these types of scams are only getting more popular and have impacted members of the recreational marine industry; however, the newly finalized regulations provide an opportunity for retribution. For example, the rule would enable the FTC to directly seek monetary relief in federal court from scammers that:

  • Use government seals or business logos when communicating with consumers by mail or online.
  • Spoof government and business emails and web addresses, including spoofing “.gov” email addresses or using lookalike email addresses or websites that rely on misspellings of a company’s name.
  • Falsely imply government or business affiliation by using terms that are known to be affiliated with a government agency or business (e.g., stating “I’m calling from the Clerk’s Office” to falsely imply affiliation with a court of law). 

“This new rule helps protect both boating advocates and the uniquely American recreational boating industry, which is primarily made up of small businesses,” said Callie Hoyt, NMMA vice president of government relations. “The recreational boating industry generates more than $230 billion in economic activity each year, and those seeking to fraud consumers and manufacturers should be held accountable. We’re pleased to see this rule finalized.”

The final rule on government and business impersonation will become effective 30 days from the date it is published in the Federal Register. If you are interested in learning more, the full rule can be viewed here.

“The national RV Dealers Association (RVDA) has documented hundreds of attempts to scam our members through phony offers to purchase unauthorized mailing lists or hotel accommodations at association events,” said RVDA President Phil Ingrassia. “This new rule will provide much needed penalties for scammers impersonating legitimate businesses, trade groups, and government entities.”  

If you have any questions about the final rule or if your business has been subjected to fraud and impersonation, please reach out to Chad Tokowicz, MRAA Government Relations Manager, at Chad@mraa.com.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.