Native Rank Joins the MRAA as a Partner Member

MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces the addition of Native Rank as a new Partner Member.

Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the marine industry. Support from Partners allows the Association to expand its offerings and create a positive, long-term impact on MRAA members’ business.

Native Rank, headquartered in Denver, Colo., delivers solutions that provide businesses the opportunity to compete for qualified leads, resulting in new customer acquisition through the use of advanced targeting technology.  

“It’s hard to think of a better way to end 2023 than welcoming a new Partner Member who supports our mission and cause,” says Allison Gruhn, MRAA Vice President of Business Development. “We look forward to what our partnership with Native Rank will bring in the New Year.”

Be sure to take a look at the comprehensive list of companies backing MRAA across all partnership levels. View the full list.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Veranda Luxury Pontoons Commits to Platinum Partnership

MINNEAPOLIS — The Marine Retailers Association of the Americas announces that Veranda Luxury Pontoons has joined the MRAA as a Platinum Partner.  

Through Platinum Partner Membership, Veranda supports the MRAA, its programs and the opportunities the association provides the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners like Veranda Luxury Pontoons allows for the expansion of MRAA’s offerings and creates a positive, long-term impact for its members.

In 1966, innovation which birthed Veranda Luxury Pontoons was studied, learned and refined within an old school house located in the rural community of Friendship, Ark. It was from these prophetic beginnings that Xpress Boats, sister company to Veranda, established the first series of the “original” all-welded boat manufacturing processes. In the subsequent 55 years, three generations of the founding family have continued to flourish, revolutionize and invest in creating and applying these technologies for solving the inherent problem of rotting wood decks. After successfully patenting their all-aluminum, all-welded, interlocking deck system, Veranda Luxury Pontoons began crafting some of the finest engineered pontoons in the luxury pontoons industry in 2006.

“Veranda’s rich history of innovation and problem-solving is something that we value here at the MRAA,” says Allison Gruhn, MRAA VP of Business Development. “We look forward building a fruitful relationship with them and discovering all of the ways that we can learn from each other in order to champion a thriving marine industry.”

About Veranda Luxury Pontoons
Over the years we have continued to refine the manufacturing processes and provide the opportunity for thousands of Veranda Luxury Pontoon owners, like yourself, to discover the rewarding benefits of boating and make memories that last a lifetime. With recent expansion and investment growing our skilled workforce, the Veranda Luxury Pontoons team is even better suited to our commitment to crafting the finest luxury pontoons available. We want to welcome you to Veranda’s lineup of luxury pontoons. To learn more, visit www.verandamarine.com/ or contact: nkyzer@verandamarine.com.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Forest River Marine Joins as Platinum Partner

MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces that Forest River Marine has joined at the Platinum Partner membership level.  

Through Platinum Partner Membership, Forest River Marine supports the MRAA, its programs and the opportunities the association provides the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners like Forest River Marine allows for the expansion of MRAA’s offerings and creates a positive, long-term impact for its members.

In 1996, Forest River founder Peter Liegl had a vision. He foresaw an RV company dedicated to helping people experience the joy of the outdoors by building better recreational vehicles. After purchasing certain assets of Cobra Industries, the Company started manufacturing pop-up tent campers, travel trailers, fifth wheels and park models. Continually growing, Forest River now operates multiple manufacturing facilities throughout the United States producing Class A, B and C motorhomes, travel trailers, fifth wheels, toy haulers, pop-up tent campers, truck campers, park model trailers, destination trailers, cargo trailers, commercial vehicles, buses, pontoons and mobile restroom trailers.

“Forest River Marine’s commitment to Platinum Partnership demonstrates their dedication to advancing our industry,” says Allison Gruhn, MRAA VP of Business Development. “Their support empowers our dealer community and enables us to provide valuable resources and programs. This partnership, rooted in our shared vision, promises a brighter and more prosperous future for our members.”

About Forest River Marine
At Forest River, Inc., your needs, interests, budget, and lifestyle are at the forefront of everything we do. This affects every step from design, to the manufacturing floor, and on to you, our Customer. Whatever your need — recreation, transportation, or cargo hauling — we strive to bring quality products within reach of everyone. It’s not just a slogan: “Customer Satisfaction is Our #1 Priority.” To learn more, visit https://www.forestriverinc.com/ or contact rcasey@forestriverinc.com; (+1) 574-825-0315.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

What is RECT and How to Measure for Best Results

By Rob Grant, Director Manufacturer Solutions, Lightspeed

Rob Grant, Lightspeed
Rob Grant

I know what you are thinking … not another industry acronym to have to remember. RECT, or Repair Event Cycle Time, is simply the measure of time that it takes you to repair a customer’s boat, motor, or trailer in your service department. With many parts of the country having a limited boating season, any time a customer’s boat is in the shop for service is time they are not enjoying it on the water.

As Lightspeed has worked with the MRAA and other industry partners to determine ways to improve customer experience in the industry, we discovered service departments play a huge part in the overall customer journey.

Below, we have outlined key metrics you should be reporting on to begin your journey to reduce your RECT. Once you understand how you are currently doing, you will be able to create an action plan on ways to improve your processes and results.

What and How to Measure
In your service department, you typically have two types of customers:

  • Internal – Sales Department, general maintenance, etc.
  • Customer – This includes all work done for customers, whether it’s warranty or the customer paying for it.

It is best to strictly focus on the customer-facing service work since the idea of measuring RECT is to identify ways to improve the customer experience and ensure they are retained as boaters in the industry and customers of your service department.

Now that we have narrowed it down to just customer work, we want to identify the key areas in the service process that affect RECT. These include:

  • Labor Metrics
    • Start Days – Time between write up to the first labor entry.
    • Job Days – Time between the first labor and last labor completed.
    • Delivery Days – Time between the last labor and customer pickup/RO completion.
    • Days to Complete – The total time between the write up and customer pickup.
  • Part Metrics
    • Identification Days – Time between write up and ordering parts.
    • Lead Days – Time from ordering parts to receiving parts.
    • Repair Wait Days – Time between parts being received and customer pickup/RO completion.
    • Days to Complete – The total time between the write up and customer pickup.

In your Dealership Management System (DMS) reporting modules, you can create a report or access templated reports that will allow you to report on these metrics. Knowing where you stand will help you identify areas for improvement.

Once you know your situation, it’s good to see how you stack up with others. Lightspeed has created an industry aggregate report available for your service department to benchmark against. You can find it on our website: www.lightspeeddms.com/resource–hub/data–services/

Also, you can subscribe to Lightspeed Industry Benchmarks, which provides a side–by–side comparison of your performance vs. the national RECT numbers and other department metrics.

In this RECT overview series the next few months, we will offer best practices that you can implement to work as efficiently  as possible for the upcoming season.

Lightspeed

About Lightspeed
Lightspeed, an MRAA Strategic Partner, offers ongoing product innovations to help dealers service units more efficiently, getting marine customers out on the water faster. To learn more about Lightspeed, visit www.lightspeeddms.com/.

Seeking Greatness

• Interest in the Great Dealerships to Work For awards criteria suggests a commitment to excellence.

After I sent out the recent MRAA press release announcing the 22 Certified Dealerships that earned a 2023 Great Dealerships to Work For (GDTWF) award at Dealer Week in Tampa, Fla., I received an email response asking what is required to earn a GDTWF award.

I immediately shared this follow-up question with our Dealership Certification team of Stevie Cook and Liz Keener. They said any dealership seeking to be recognized as a Great Dealership to Work For must meet these parameters:

  1. Be a Certified Dealership.
  2. Receive a 90% score on their Employee Satisfaction Survey (ESS).
  3. Complete and submit the survey to the MRAA team before the deadline.
Seeking greatness, GDTWF trophies on table
Twenty-two marine retailers received the coveted MRAA Great Dealerships to Work For in 2023 at Dealer Week in Tampa, Fla.

Let’s inspect those numbers above. Of many remarkable and fabulous-to-work-for dealerships in North America, only 332 are Certified Dealerships (as of this writing). The field is narrowed immediately when considering the first requirement above. This doesn’t diminish the dedication of other deserving dealerships. While they excel in supporting their employees, they haven’t completed the Certification process required for GDTWF eligibility.  

No. 1
However, our team considers dealers who earn Certification the cream of the crop because they have invested in strengthening nearly every facet of their business. This includes creating and implementing process maps, installing better employee and HR programs to enhance workplace culture, issuing the ESS for authentic and anonymous feedback and adding best practices, checklists and other proven tactics to become even more successful.

No. 2
A key component within the Certified Dealership program is the ESS. Without it, some of this polishing and refinement from participants would feel procedural and less meaningful. However, when you throw in authentic, honest feedback from the heartbeat of your store — your employees – you help develop a culture of accountability and trust and an environment that is open to feedback and showcases a willingness to change for the betterment of everyone, from the top down.

No. 3
This step is a process in and of itself. Meaning, that if a Certified Dealer has their ESS results but fails to submit on time, they miss out on an opportunity to shine amongst and in front of their industry peers. They also miss a chance to showcase to their community, state and marketplace that they are a great workplace.

This year’s deadline was Sept. 15. Chances are next year’s ESS results will be submitted around that same time frame in September of 2024. Mark your calendars now!

The selection process for the 2023 MRAA Great Dealerships to Work For list resulted in 22 dealerships meeting the stringent criteria. Notably, many other businesses demonstrated significant progress through continuous Dealership Certification, highlighting its effectiveness in fostering ongoing improvement.

It’s worth noting that the inquiring dealership, despite performing well with an ESS score near 80%, wasn’t deterred. Instead, they were motivated to reach the next level and strive for the 90% benchmark. Their interest in the Great Dealerships criteria suggests a clear commitment to excellence. With the Certified Dealership program as their guide, I believe they’ll achieve their aspirations.

Seeking greatness? Learn more about the Certification program, the ESS and more on the MRAA Dealership Certification webpage, or email Stevie Cook, MRAA Certification Specialist.

Editor’s note: We have participated in an ESS at the MRAA. Our survey results identified focus areas, produced adjustments within, and our culture, camaraderie and leadership have improved, too. The ESS results are gratifying even if your dealership doesn’t score 90% (4.5 out of 5) or higher, as the ownership, management and everyone can benefit from reviewing the results and it can lead to positive change and progress.

Boat Dealers Exempt from New FTC Auto Regulations

• The rule, designed to protect consumers from auto retail scams, would have required boat retailers to fundamentally alter the way they do business.

WASHINGTON, D.C., December 13, 2024 – Boat dealers could breathe a sigh of relief as the Federal Trade Commission (FTC) released the final version of its Auto Rule, renamed the Combating Auto Retail Scams (CARS) Rule, earlier this week. The final language of the CARS Rule explicitely exempts marine retailers and other non-automotive dealers thanks to the advocacy efforts of MRAA and its coalition partners requesting that our industry be exempted from the burdensome requirements of the rule. This exemption represents a huge victory for MRAA’s advocacy efforts and recreational boat dealers.

CARS Rule Details
The rule will only cover “self-propelled vehicles designed for transporting persons or property on a public street, highway or road.” The rule will not apply to:

  • Recreational boats and marine equipment
  • Motorcycles, scooters and electric bicycles
  • Motor homes, recreational vehicle trailers and slide-in campers
  • Golf carts

The MRAA collaborated with the RV Dealers Association, the National Powersports Dealer Association, a number of state-based marine trades associations, the U.S. Small Business Administration’s Office of Advocacy and more, to voice its opposition to the FTC’s initial rule, ultimately making the case for an exemption. To read MRAA’s comment letter, click here.

“This is a huge win for boat dealers everywhere that frees us from regulations that would fundamentally change how we sell boats,” says Dave Lewis, of Tommy’s Boats, an MRAA Diamond Ambassador Member. “Victories like this are why we are such strong supporters of the MRAA’s advocacy work, and we encourage others to get engaged to support the recreational marine industry.”

“The MRAA and our members are excited to see that the FTC listened to our input and exempted our members and other marine dealers from this overburdensome regulation,” says Chad Tokowicz, MRAA Government Relations Manager. “I think our success here stemmed from our work with a coaltion of stakeholders as well as the high-quality input we provided to FTC that highlighted why these proposed regulations are simply not needed for a recreational boat dealer.”

The FTC first issued a Notice of Proposed Rulemaking related to motor vehicle shopping in June 2022, and the original rule did not explicitly exclude marine retailers, causing concern within the industry due to the potential cost and burden of compliance. In its original form, the Auto Rule would have required marine dealers to fundamentally change the way they do business and subjected them to an entirely new regulatory scheme.

Additionally, the MRAA was concerned about the potential economic impact on marine retailers and other small businesses because the FTC failed to complete a Regulatory Flexibility Analysis to determine the economic impact. In short, the FTC put forth this propsed regulation with no idea how it would impact marine retailers, or if what was proposed in the regulation would even make sense at a boat dealership.

“This win highlights the importance and effectiveness of MRAA’s advocacy work and underscores our commitment to our members, ensuring a favorable business environment for recreational marine dealers,” says Matt Gruhn, MRAA President. “As the MRAA continues to scale up and invest in our advocacy work we will continue to ensure the voice of dealers is at the table, as we are dedicated to ensuring representation of our members at all levels of government.” 

In addition to working with trade associations in the outdoor recreation industry, the MRAA collaborated with the Small Business Administration’s Office of Advocacy, the independent voice for small business within the federal government and the watchdog of the Regulatory Flexibility Act. The MRAA and the Office of Advocacy cooperated to provide information to the SBA, which was included in their comment letter. found here.

Junk Fees Rule Persists
While this is great news for all marine retailers, there is another FTC proposal that may yet impact the way business is conducted. In October, the FTC proposed an extremely broad rule to prohibit “junk fees” across all sectors of the economy from concert ticket prices to internet service provider fees and within the text of the rule made it clear that businesses not covered by the auto rule would indeed be covered by the junk fee rule.

This new proposal is less burdensome than the CARS Rule and can largely be boiled down to one simple rule: the advertised price must be the out-the-door price (minus taxes) on any product or service. If there is a part or service that is required for the larger item or service to function as a consumer would expect, the price of that part or service must be included in the advertised price. Accessories or services that are truly optional do not need to have their cost included in the advertised price. The MRAA has reviewed this rule and is actively engaged to ensure it does not adversely affect the marine industry.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

DiscoverBoating.com Content Engages New, Experienced Boaters in November

Discover Boating continues to be a year-round, go-to resource for all things boating with helpful content that engages new and experienced boaters alike. In November, DiscoverBoating.com content focused on relevant tips during the holiday season and timely information about upcoming boat shows.

November boating articles: 

Articles with page view growth in November (compared to Nov. 2022):

Dealership marketing teams and other industry stakeholders are welcome to share these articles with customers via social, e-newsletters and other communication channels. Find more Discover Boating resources here.

The Magic of Dealer Week

The 2023 MRAA Dealer Week Conference and Expo was the largest Dealer Week on record, from its attendance to its sheer size! I feel honored to play a role in helping make the annual event happen. But, as some of my co-workers have stated, Dealer Week 2023 just hit differently.

Maybe it’s because of the return to Tampa and the Sunshine State. There’s something about being in Florida in December, boating on the water and seeing water that makes things feel better. Or perhaps it’s the turnout, as more than 1,500 marine professionals — from dealers to manufacturers to suppliers – added to the next-level experience.

Opening keynote …
Largest Expo Hall in history
Meet AIMIE!
Education galore!
Hard works means hardware!
Just one of 22 Great Dealerships to Work For
Celebration ’50s style made possible by Kicker Marine Audio
18 on-the-water slips
MRAA Membership
(Left to right) Leslie Palmer and Taylor Briggs, granddaughter of Darlene Briggs, presented Michele Goldsmith (center) with the 2023 Darlene Briggs Marine Industry Woman of the Year Award at Dealer Week in Tampa.
Team MRAA

An auspicious vibe was in the air. The convention center was filled with clean oxygen, opportunity and unabated positivity! From the many conversations I had in the Sales & Marketing Pathway classroom to the networking events, my industry allies were on point with their attitude, approach and raison d’etre (reason for being). That is BOATING!

No matter your role, we all know recreational boating is at our core. It’s why dealership principals and their staff leave their business behind for a few days. It’s why they seek education, knowledge and professional enrichment. It’s also because they have goals, from annual targets and objectives to 3- and 5-year goals to long-term visions. And it’s why our industry partners and suppliers attend, to provide support and guidance and to connect in person!

Dealer Week undoubtedly can help any dealership, even the most business-savvy and industry stalwarts out there. One only has to look at WHO and HOW MANY dealers attended Dealer Week in Tampa. It consisted of winners and those looking to win more often! The attendees included small shops and large multi-store businesses. Personally, a dealer from my town in Minnesota was there! I met a dealer from the West Coast who said he wished the education was available to him when he started 40-some years ago. I talked to young authorities in service to old sailing pros. The overwhelming message was one of hope and refinement, not complaining about problems.  

I think you get my point. Dealer Week isn’t about our team or me. It’s about YOU and helping you become the dealership you want to be and need to be for your staff, family and boating community. It just so happens others are noticing that Dealer Week is a rewarding event full of implementable solutions and an annual happening not to be missed. Our Expo Hall this year sold out, and additional manufacturers, exhibitors and suppliers wanting to exhibit already make up a waiting list for Dealer Week 2024. Momentum is a glorious thing! 

Got FOMO?
If you missed the in-person Dealer Week in Florida, you can still partake in the education by registering for Dealer Week Online, which runs from today, Tuesday, Dec. 12, through March 1, 2024! That’s right, you can share the education with your team and get a sizeable taste of what Dealer Week offers. That’s 15 courses on Leadership, Sales & Marketing and Service & Parts to help you plan for 2024.

However, think of Dealer Week Online as your bottomless bowl of chips and salsa — a tasty snack full of goodness. Let it satisfy some of your appetite to improve, but also inspire you to seek more, be more and do more for your business. Then, on December 8 next year, you can join the MRAA, your dealership peers and other industry leaders for the Dealer Week 2024 full course in Orlando. Let’s keep this Dealer Week magic going! 

MRAA Dealer Week Conference & Expo Smashes Attendance Records

• More than 1,500 Dealers and Industry Members Attended the 4-Day Marine Event, Hosted Dec. 4-7, at the Tampa Convention Center in Florida.

MINNEAPOLIS, Dec. 11 – More than 1,500 marine industry professionals attended the Marine Retailers Association of the Americas (MRAA) 2023 Dealer Week Conference and Expo, held Dec. 4-7 in Tampa, Fla., establishing records for total registration, dealership attendance, number of exhibitors and expo hall floor space coverage.

audience listening to speaker
Dealer Week 2023 attendees listen to educator Ryan Estis share tactics in his Sales & Marketing session: “Adapt & Thrive: Leading Growth in the New Economy.” (By Criterion Photography)

Dealership attendance set a new high-water mark at 721 dealership personnel, while total attendance improved by 15 percent, surpassing 1,500 total attendees for the first time in the event’s history. The 150 Expo Hall booths and 18 dock slips sold out, contributing to the largest show floor in the event’s history. More than 40 first-time exhibitors showcased booths at the Tampa Convention Center and 45-plus boat brands were represented. Additional manufacturers, exhibitors and suppliers wanting to exhibit already make up a waiting list for Dealer Week 2024.

“Our team is proud that their passion and hard work in serving the marine industry inspired continued growth of Dealer Week 2023 — the most engaging, most powerful educational conference we have ever produced,” said Matt Gruhn, MRAA President. “And while the numbers suggest our reach continues to expand, it’s the connections, the business opportunities, and the take-home value of the educational programming that matters most to us and to our attendees. This year’s Dealer Week was packed with ideas, insights and inspiration to help dealers remain strong as they enter and navigate the year ahead.”

For the first time in history, two manufacturers – Centurion & Supreme, and Skier’s Choice – held annual dealer meetings in conjunction with Dealer Week. Additionally, a pre-event Service Management Workshop, designed to share data, education and insight to help navigate issues, reduce team stress and boost dealership success, sold out.

vendor booths in conference center
The MRAA 2023 Dealer Week Conference and Expo had a record number of exhibitors and largest floor plan in history. (By Criterion Photography)

“Dealer Week continues to impress with its reach, scope and incredible content. With passion and absolute effort from the MRAA dedicated team, it has become the preeminent and trusted marine industry event for dealership growth and refinement,” said Jeff Strong, MRAA Board Chair and Owner, Strong’s Marine. “From the high quality education to the networking to the many opportunities available for improvement, Dealer Week continues to deliver and raise the bar. I look forward to next year.”  

Save the date for the 2024 Dealer Week Conference and Expo, scheduled for Dec. 8-11 in Orlando, Fla. Until then, Dealer Week educational opportunities for business growth continue with Dealer Week Online. Available at MRAATraining.com, from Tuesday, Dec. 12 to March 1, 2024, dealers who register can access 15 Dealer Week education sessions — five unique sessions from three separate pathways: Leadership, Sales & Marketing, Service & Parts — and three post-Dealer Week webinars. Learn more about Dealer Week Online here.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

22 Dealers Named Great Dealerships to Work For

• Marine Industry Awards Honor Dealers at MRAA’s Dealer Week

MINNEAPOLIS, Thursday, Dec. 7 – The Marine Retailers Association of the Americas (MRAA) has named this year’s marine industry Great Dealerships to Work For. The dealerships were honored on Wednesday, Dec. 6, at Dealer Week 2023, the association’s annual conference and expo, in Tampa, Fla.

Twenty-two dealerships qualified for recognition by earning an overall score of 90 percent or better on the MRAA Certified Dealership Program’s annual Employee Satisfaction Survey. Administered anonymously through the MRAA, the survey asks Certified Dealership employees to answer 32 ranking questions about overall satisfaction regarding their unique dealership’s customer relations, employee satisfaction, leadership, management and reputation.

After their employees complete the survey, and the dealership receives its 13-page survey report, the entire team meets to discuss what the dealership is doing well and areas they can improve to enhance employee culture.

Taylor’s South Shore Marine of Waynesville, Ohio, was honored on stage as one of the 2023 MRAA Great Dealership’s to Work For by the MRAA Certification Specialist Stevie Cook (left) and Liz Keener, MRAA Director of Dealership Development.

“By surveying their teams with the Employee Satisfaction Survey, our Certified Dealers can understand more about their dealership’s work culture and build solutions to address workplace issues,” said Stevie Cook, MRAA Certification Specialist. “Dealers consider the ESS survey as an essential element within the Certified Dealership Program because it enriches lives, fosters professional growth and improves their business.”

The 2023 Great Dealerships to Work For:

  • 3A Marine Service, Hingham, Mass.
  • Action WaterSports Arizona, Mesa, Ariz.
  • Action WaterSports Texas , Fort Worth, Texas
  • All Seasons Marine Works, Rowayton, Conn.
  • Aquaknox Marine, Knoxville, Tenn.
  • Breath’s Boats & Motors, Bay St. Louis, Miss.
  • Clark Marine, Manchester, Maine
  • Colorado Boat Center, Johnstown, Colo.
  • Desmasdon’s Boatworks, Pointe au Baril, Ontario, Canada
  • Great Bay Marine, Islip Terrace, N.Y.
  • Off Shore Marine, Branchville, N.J.
  • Regal & Nautique of Orlando, Orlando, Fla.
  • Riverside Marine, Essex, Md.
  • Russell Marine – Kowaliga, Alexander City, Ala.
  • Russell Marine – Real Island, Equality, Ala.
  • Russell Marine – The Ridge, Alexander City, Ala.
  • Ski & Sports, Rogers, Ark.
  • Superior Boat Repair & Sales, Rancho Cordova, Calif.
  • Taylor’s South Shore Marina, Waynesville, Ohio
  • The Boat House – Naples, Naples, Fla.
  • The Boathouse – Hilton Head, Hilton Head Island, S.C.
  • Tri-State Marine, Deale, Md.

Each of these dealers earned an award and recognition on stage at the Awards Luncheon at Dealer Week. Sixteen attended the conference and many also submitted videos.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.