Grady-White Boats and the Marine Retailers Association of the Americas have partnered together to bring the Grady-White dealer network a path to a delivering a greater customer experience through the Marine Industry Certified Dealer program. MRAA’s Dealer Certification program provides
The Marine Industry Certified Dealership’s Continuous Certification program has released its fourth quarter course “Supercharge Your Customer Experience” with Theresa Syer. In Q4, Syer teaches dealers about customers’ Emotional Motivators and how dealers can influence those motivators using Key Emotional
The Certification program is happy to announce that the Q4 Continuous Certification course: Supercharge Your Customer Experience will be available live at Dealer Week! The course, taught by Theresa Syer of Syer Hospitality, will be offered as a two-hour workshop
The Marine Retailers Association of the Americas welcomes industry experts, Rallee Chupich and Zane Stevenson, as the association’s newest Marine Industry Certified Dealership program consultants. “We are thrilled to welcome Rallee and Zane to the MRAA Certification team,” says Liz
Tiara Yachts and Tiara Sport along with the Marine Retailers Association of the Americas have partnered together to bring the Tiara dealer network a pathway to delivering a greater customer experience through a 3-year commitment to the Marine Industry Certified
The Marine Retailers Association of the Americas published its latest white paper, “Job Descriptions That Amp Up Productivity,” presented by the Marine Industry Certified Dealership program. This digital publication was developed to empower employers to craft internal and external job
The Marine Industry Certified Dealership Program has released its third quarter Continuous Certification course: Align Your Dealership with Today’s Customer. This course is part of the requirements for dealers to maintain their Certification status and to continually improve their dealership.
Jim Armington of Buckeye Sports Center has been a part of the Marine Industry Certified Dealership program for about a decade, and he recently shared his experience with us. “Originally, we signed up for dealer Certification, to be honest, to
The Marine Industry Certified Dealership program has launched a new path to help dealers complete the initial Certification process in just 6 weeks. The 6-Week Certification Completion Plan breaks down the formal 15-part checklist into manageable weekly steps that allow
As seasonal dealerships are ramping up for their peak season, the Continuous Certification program has kicked off Employee Satisfaction Survey season. Dealers in the Continuous Certification program recently received links to their Employee Satisfaction Surveys (ESS). The ESS process allows
The Marine Retailers Association of the Americas is pleased to announce that more than 120 marine dealerships completed the inaugural year of the association’s Continuous Certification program. The all-new Continuous Certification program was launched January 2018 as a powerful revamp
On March 29th, the Environmental Protection Agency held a public field hearing on its proposed rule to lift the restriction on summertime sales of gasoline with 15 percent ethanol (E15). Many in the recreational marine industry has long opposed increasing
