MRAA’s Continuous Certification program has released its third quarter course: Fill the Gaps in Your Dealership’s Sales Process. The goal is to help dealers improve their customer experience by following a consistent process.   Certified Dealers are already required to have a sales process in place before earning their Certification,

The Marine Retailers Association of the Americas is pleased to announce that 26 dealership locations achieved the Marine Industry Certified Dealership status in 2019. The Marine Industry Dealer Certification Programs provides marine retailers with a customizable blueprint to help establish efficient and effective processes. The program offers tools to engage

The Marine Retailers Association of the Americas has announced the lineup for the 2020 Continuous Certification curriculum, as part of the Marine Industry Certified Dealership (MICD) program. The Continuous Certification program is a year-long education program that teaches marine retailers how to improve upon their already premier operations that were

The Marine Retailers Association of the Americas published its latest white paper, “The Guide to Phone Skills,” powered by the Marine Industry Certified Dealership program. This 10-page digital publication provides marine retailers with tips on hiring and training staff members, auditing a dealership’s phone responses, advice on scripting calls, and

Grady-White Boats and the Marine Retailers Association of the Americas have partnered together to bring the Grady-White dealer network a path to a delivering a greater customer experience through the Marine Industry Certified Dealer program. MRAA’s Dealer Certification program provides boat dealers with a proven roadmap for dealership success, focusing

The Marine Industry Certified Dealership’s Continuous Certification program has released its fourth quarter course “Supercharge Your Customer Experience” with Theresa Syer. In Q4, Syer teaches dealers about customers’ Emotional Motivators and how dealers can influence those motivators using Key Emotional Drivers. The goal? To improve your customer experience; create loyal,

The Certification program is happy to announce that the Q4 Continuous Certification course: Supercharge Your Customer Experience will be available live at Dealer Week! The course, taught by Theresa Syer of Syer Hospitality, will be offered as a two-hour workshop during the final morning of the MRAA conference and expo.

The Marine Retailers Association of the Americas welcomes industry experts, Rallee Chupich and Zane Stevenson, as the association’s newest Marine Industry Certified Dealership program consultants. “We are thrilled to welcome Rallee and Zane to the MRAA Certification team,” says Liz Keener, MRAA Certification Manager, “We have been working tirelessly to

Tiara Yachts and Tiara Sport along with the Marine Retailers Association of the Americas have partnered together to bring the Tiara dealer network a pathway to delivering a greater customer experience through a 3-year commitment to the Marine Industry Certified Dealer program. To encourage participation by their dealer network, Tiara

The Marine Retailers Association of the Americas published its latest white paper, “Job Descriptions That Amp Up Productivity,” presented by the Marine Industry Certified Dealership program. This digital publication was developed to empower employers to craft internal and external job descriptions that create a more productive, accountable and satisfying work