The 2023 winter/spring show season presented the opportunity to expand awareness for boat shows and recreational boating, uniting Discover Boating and boat shows nationwide under one umbrella. Through Discover Boating’s marketing and PR efforts, millions of consumers were reached through a broad spectrum of channels to retain core boaters and boat show customers, while attracting […]
Tag: Discover Boating
Discover Boating: Engaging Tomorrow’s Customers Today
Discover Boating, powered by the National Marine Manufacturers Association® (NMMA) and MRAA, has rolled out its See You Out Here marketing campaign heading into peak boating season. The focus remains on expanding the market for boating by attracting the next generation and retaining current boaters. For nearly two decades, Discover Boating has helped nurture the next generation while […]
Discover Boating New England Boat Show Moving to January in 2024
The NMMA announced this week that the 2024 Discover Boating® New England Boat Show®, in partnership with Progressive® Insurance, is moving from its traditional February President’s Day weekend timeframe to January 10–14 in 2024. The move is a result of trade events at the Boston Convention & Exhibition Center (BCEC) that would impact move-in and space […]
Next Generation Boaters: Understanding Barriers and Opportunities
Discover Boating remains focused on engaging this crucial next generation, retaining new boaters and maintaining a strong connection with existing boat owners. New insights gleaned from this latest research can help marine businesses determine their own strategic marketing approach to engaging new, younger and more diverse potential boat owners.
Discover Boating Webinar on Understanding the Barriers and Opportunities of Next Generation Boaters
On the heels of Discover Boating’s audience segmentation and behavior research, which was leveraged to create the recent launch of the Discover Boating brand identity and “See You Out Here” campaign, learn more about the latest data into the next generation segments to understand behavioral shifts post-pandemic in an all-industry webinar Thursday, March 30. This […]
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
U.S. Representative Jake Auchincloss Visits Discover Boating New England Boat Show
U.S. Representative Jake Auchincloss (D-MA-04) visited the New England Boat Show Thursday, Feb. 16, touring the show with NMMA Vice President of Northeast Boat Shows Jon Pritko and MMTA Executive Director Randall Lyons. During the visit the importance the recreational boating industry plays in New England was discussed. The economic impact in New England is […]
Sustainable Marine Fuels in the Spotlight at Discover Boating Miami International Boat Show
• Latest drop-in fuel technology minimizes CO2 emissions, maintains boats’ range and performance The advancement, innovation, and availability of sustainable marine fuels was the focus of an industry event during the Discover Boating® Miami International Boat Show®. Sustainable marine fuels minimize CO2 emissions from recreational boating while maintaining boats’ range and performance. They are compatible with […]
2023 Boat Show Season Underway
• Week One of the New Year Brings With it Boats Shows, Dealers & Shoppers The 2023 boat show season kicks off this week. There’s the Discover Boating Nashville Boat Show, which runs Jan. 5-8 at the Music City Center in Tennessee. Many boat shows are back on the docket this year, including nearly a […]
Help Grow Your Marine Business with Marketing Tools from Discover Boating’s Industry Resource Center
Discover Boating, powered by NMMA and MRAA, offers an online resource center with a variety of valuable marketing materials dedicated to helping industry stakeholders engage nexgen boaters, nurture newcomers and elevate the customer service experience. B2B.DiscoverBoating.com is home to a variety of educational resources, consumer-facing tools, website content and campaign assets that can easily be shared on your […]
