Discover Boating, powered by the National Marine Manufacturers Association and MRAA, recently launched a new video series, “A Way of Life: A Float On Story,” which features the story of David Callejas, owner of Float On Boat Rentals in Austin, Texas, and his family’s boating journey. The new series will be distributed across emerging Hispanic and national […]
Tag: Discover Boating
Tips and Resources for Summer Boaters
• Discover Boating shares timely web and social content with consumers interested in boating tips, resources and ways to get on the water With summer in full swing, boating is top of mind as many Americans prioritize experiences, outdoor recreation and work-life balance. Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), is sharing […]
How to be a Responsible Boat Captain — New ‘Discover Boating Safety Basics’ Video Launches
Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and MRAA, launched episode three, “Captain’s Duties,” in its five-part digital video series Discover Boating Safety Basics, in partnership with Progressive® Insurance. In this episode, boaters will learn expert tips on being a responsible boat captain. The video covers best practices regarding topics such as fueling, speed, navigation […]
DiscoverBoating.com Publishes New Summer Sailstice Guide
• New Content to Help Your Customers Partake in the Global Celebration of Sailing The Summer Sailstice, the international celebration of sailing held annually around the summer solstice, kicks off Saturday, June 24. In honor of this celebration, DiscoverBoating.com published a Summer Sailstice Guide highlighting 10 sailing events happening around the country this weekend from […]
Advocacy & Boating Safety
As a dealer, customers look to you as a leader within the recreational boating community, and for that reason it is important you champion safe boating practices and compliance with all state and local laws and regulations. Ultimately, we want you to feel confident as a business owner and your customers to feel the same […]
Discover Boating Drops Anchor at American Century Championship
• Partnership with celebrity golf tournament and NBC Sports to generate awareness among potential boaters This July, Discover Boating is partnering with premier celebrity golf tournament, American Century Championship, and NBC Sports to bring the action and fun on the green to the spectacular waters of Lake Tahoe. Discover Boating is sponsoring the signature waterfront off the par 3, […]
New Episode of ‘Discover Boating Safety Basics’ Launches
During National Safe Boating Week (NSBW) May 20-26, Discover Boating launched a new episode in its five-part digital video series in partnership with Progressive® Insurance, “Discover Boating Safety Basics” to support ongoing efforts around boater engagement and retention. In episode two, “Celebrate Safely,” boaters learn simple tips to enjoy themselves on the water while prioritizing […]
Discover Boating Boat Shows Build Marketing Momentum
The 2023 winter/spring show season presented the opportunity to expand awareness for boat shows and recreational boating, uniting Discover Boating and boat shows nationwide under one umbrella. Through Discover Boating’s marketing and PR efforts, millions of consumers were reached through a broad spectrum of channels to retain core boaters and boat show customers, while attracting […]
Discover Boating: Engaging Tomorrow’s Customers Today
Discover Boating, powered by the National Marine Manufacturers Association® (NMMA) and MRAA, has rolled out its See You Out Here marketing campaign heading into peak boating season. The focus remains on expanding the market for boating by attracting the next generation and retaining current boaters. For nearly two decades, Discover Boating has helped nurture the next generation while […]
Discover Boating New England Boat Show Moving to January in 2024
The NMMA announced this week that the 2024 Discover Boating® New England Boat Show®, in partnership with Progressive® Insurance, is moving from its traditional February President’s Day weekend timeframe to January 10–14 in 2024. The move is a result of trade events at the Boston Convention & Exhibition Center (BCEC) that would impact move-in and space […]
