• Discover Boating shares timely web and social content with consumers interested in boating tips, resources and ways to get on the water With summer in full swing, boating is top of mind as many Americans prioritize experiences, outdoor recreation and work-life balance. Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), is sharing […]
Tag: NMMA
Oversight Hearing on NOAA’s Right Whale Vessel Speed Rule
A significant Oversight Hearing was held today by the Water, Wildlife and Fisheries Subcommittee of the House Committee on Natural Resources regarding the National Oceanic and Atmospheric Administration’s (NOAA) proposed Right Whale Vessel Speed Rule. The hearing addressed the potential impact of the proposed rule on both marine wildlife and the recreational marine industry. The […]
Minnesota Passes Mandatory Boater Education Legislation
Program to equip boaters with the knowledge and skills to create safer waterways A bill, establishing a new Mandatory Boater Education Program, has been passed in Minnesota. The Marine Retailers Association of the Americas (MRAA) is delighted to celebrate the passage because a similar effort failed in the final hours in Minnesota’s 2022 legislative session. […]
New Episode of ‘Discover Boating Safety Basics’ Launches
During National Safe Boating Week (NSBW) May 20-26, Discover Boating launched a new episode in its five-part digital video series in partnership with Progressive® Insurance, “Discover Boating Safety Basics” to support ongoing efforts around boater engagement and retention. In episode two, “Celebrate Safely,” boaters learn simple tips to enjoy themselves on the water while prioritizing […]
Discover Boating Boat Shows Build Marketing Momentum
The 2023 winter/spring show season presented the opportunity to expand awareness for boat shows and recreational boating, uniting Discover Boating and boat shows nationwide under one umbrella. Through Discover Boating’s marketing and PR efforts, millions of consumers were reached through a broad spectrum of channels to retain core boaters and boat show customers, while attracting […]
Discover Boating: Engaging Tomorrow’s Customers Today
Discover Boating, powered by the National Marine Manufacturers Association® (NMMA) and MRAA, has rolled out its See You Out Here marketing campaign heading into peak boating season. The focus remains on expanding the market for boating by attracting the next generation and retaining current boaters. For nearly two decades, Discover Boating has helped nurture the next generation while […]
Discover Boating New England Boat Show Moving to January in 2024
The NMMA announced this week that the 2024 Discover Boating® New England Boat Show®, in partnership with Progressive® Insurance, is moving from its traditional February President’s Day weekend timeframe to January 10–14 in 2024. The move is a result of trade events at the Boston Convention & Exhibition Center (BCEC) that would impact move-in and space […]
Discover Boating Webinar on Understanding the Barriers and Opportunities of Next Generation Boaters
On the heels of Discover Boating’s audience segmentation and behavior research, which was leveraged to create the recent launch of the Discover Boating brand identity and “See You Out Here” campaign, learn more about the latest data into the next generation segments to understand behavioral shifts post-pandemic in an all-industry webinar Thursday, March 30. This […]
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
U.S. Representative Jake Auchincloss Visits Discover Boating New England Boat Show
U.S. Representative Jake Auchincloss (D-MA-04) visited the New England Boat Show Thursday, Feb. 16, touring the show with NMMA Vice President of Northeast Boat Shows Jon Pritko and MMTA Executive Director Randall Lyons. During the visit the importance the recreational boating industry plays in New England was discussed. The economic impact in New England is […]
