MRAA Blog

“Second Opinion Service” – Business and Personal Wealth Evaluation Now Available To MRAA Members!

The Marine Retailers Association has announced a new benefit for members designed to assess their personal and business wealth to bring them closer to their most meaningful financial goals. The “Second Opinion Service” benefit is provided by with The Stanek Group at Morgan Stanley. Many of you have built up successful dealerships and concentrated on […]

Level Up Your Customer Experience Efforts by Getting Certified

As your dealership begins turning up the dial on customer experience efforts, you’re likely looking at several options to better serve your customers and prospects. You may be considering steps, such as adding a customer experience representative, outsourcing some of your follow-up efforts, integrating more digital retail into your processes, and more to improve the […]

Continue to Train Your Customers in Boating

When your customer received their boat, hopefully you were able to give them an in-depth orientation and demo at delivery. But, as many of us know, one hour or a couple hours of training do not make for an expert boater. Now is the time to think about how you can offer additional training opportunities […]

Help Your Customers by Helping Your Techs

While the sales team has been cranking out boats all spring and summer, we all know your service team is just as important to your business. As the old saying goes, “Sales sells the first boat; service sells the rest.” (And dealers in 2020 Continuous Certification have a great course coming out in October with […]