MRAA partners with marine industry organizations to respond to ongoing boating tariffs. Learn how you can support advocacy efforts ahead of the 2025 American Boating Congress.
MRAA Blog
From Lead to Loyalty – Designing a Stronger Customer Journey in Marine Retail
By Kim Whitaker, Marine Division Account Manager, Searchshop, an MRAA Platinum Partner Lead generation has gotten more complex and so have today’s buyers. They’re not just looking for a boat, they’re looking for confidence, clarity and a smooth experience from start to finish. In a market that saw a 9% dip in new boat sales […]
Modernizing Marine F&I: How Digital Marketing and Technology Are Driving Profit and Customer Loyalty
By Brenda Cline-Kereakes, CEO of Line\5, an MRAA Platinum Partner The marine retail industry is evolving. Buyers are more informed, more connected and expect seamless experiences at every stage of their journey — from researching a boat online to finalizing their purchase and financing options. As marine dealers work to keep up with these expectations, […]
A Boat Dealer’s Guide to Winning with SEO
Learn the fundamentals of SEO for small businesses and marine dealers. Simple steps to boost your website’s visibility and get found online.
Digital Marketing’s Impact on Marine Dealerships – A 10-Year Analysis
By Chris Kulaga, Product Manager, Lightspeed, an MRAA Strategic Partner Over the past decade, digital marketing’s impact on marine dealerships has been substantial, as many have undergone a significant digital transformation. What was once a retail segment reliant on boat shows, print ads and word-of-mouth has increasingly embraced email campaigns, text messaging and online engagement […]
MRAA Invites Partners and Manufacturers to Host Dealer Meetings at Dealer Week 2025
MRAA invites manufacturers and partners to bring their dealers to Dealer Week 2025, combining dealer meetings with world-class education and networking, Dec. 7–10 in Tampa, Florida.
Introducing the New MRAATraining Platform
MRAATraining is your go-to source for learning, development, and building a stronger team.
Shoot. Pass. Dribble.
I remember hearing about the triple threat when I was youngster learning basketball. For those unfamiliar with the term, it’s simply a position you should be in when you have the ball. You should be in an athletic position that lets you shoot, pass or dribble. Ideally, you want to read the defense and keep them […]
6 Benefits of an F&I Department
• The Critical Role of F&I Departments in Marine Dealerships: Enhancing Profitability and Customer Satisfaction By Brenda Cline-Kereakes, COO, Line\5 In the marine industry, delivering an exceptional customer experience is just as crucial as selling boats. Yet, many dealerships overlook one of the most powerful tools for ensuring customer satisfaction, financial stability and long-term profitability […]
Successful F&I Operations, Whether In-House or Outsourced
By Robert Grant, Associate Director of OEM Business Development, Lightspeed In the marine industry, dealerships are like the old Transformers cartoons — “there’s more than meets the eye” when it comes to running them. While selling boats is a foundational piece of the puzzle, having successful F&I operations is a key piece to the overall […]
