MRAA Blog

From Lead to Loyalty – Designing a Stronger Customer Journey in Marine Retail

By Kim Whitaker, Marine Division Account Manager, Searchshop, an MRAA Platinum Partner Lead generation has gotten more complex and so have today’s buyers. They’re not just looking for a boat, they’re looking for confidence, clarity and a smooth experience from start to finish. In a market that saw a 9% dip in new boat sales […]

Modernizing Marine F&I: How Digital Marketing and Technology Are Driving Profit and Customer Loyalty

By Brenda Cline-Kereakes, CEO of Line\5, an MRAA Platinum Partner The marine retail industry is evolving. Buyers are more informed, more connected and expect seamless experiences at every stage of their journey — from researching a boat online to finalizing their purchase and financing options. As marine dealers work to keep up with these expectations, […]

Digital Marketing’s Impact on Marine Dealerships – A 10-Year Analysis

By Chris Kulaga, Product Manager, Lightspeed, an MRAA Strategic Partner Over the past decade, digital marketing’s impact on marine dealerships has been substantial, as many have undergone a significant digital transformation. What was once a retail segment reliant on boat shows, print ads and word-of-mouth has increasingly embraced email campaigns, text messaging and online engagement […]

Shoot. Pass. Dribble.

I remember hearing about the triple threat when I was youngster learning basketball. For those unfamiliar with the term, it’s simply a position you should be in when you have the ball. You should be in an athletic position that lets you shoot, pass or dribble. Ideally, you want to read the defense and keep them […]

6 Benefits of an F&I Department

• The Critical Role of F&I Departments in Marine Dealerships: Enhancing Profitability and Customer Satisfaction By Brenda Cline-Kereakes, COO, Line\5 In the marine industry, delivering an exceptional customer experience is just as crucial as selling boats. Yet, many dealerships overlook one of the most powerful tools for ensuring customer satisfaction, financial stability and long-term profitability […]