MINNEAPOLIS, October 2, 2024 — The Marine Retailers Association of the Americas (MRAA) announces the addition of BoatBot, Gemeco, Gilson, Makefast USA, North Star Mutual Insurance, Octane, Supreme BI, Wintron Electronics,and XPEL as its newest Partner Members.
Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the marine industry. Partner support allows the association to expand its offerings and create a positive, long-term impact on MRAA members’ business.
BoatBot (Newport Beach, Calif.) is an A.I. powered yacht management solution designed to simplify and streamline the management of a consumer’s boat. For vendors, BoatBot provides AI-generated service reminders, payment and invoice tracking, and integration with QuickBooks.
Gemeco (Lake City, S.C.) is a wholesale marine distributor serving thousands of dealers, distributors, and boat builders across the Americas, Australia, and New Zealand.
Gilson (Grand Rapids, Mich.) develops, produces and delivers creative, targeted sales and marketing materials for customers in a variety of industries.
Makefast USA (Maryland, Mass.) designs and manufactures innovative marine hardware, specializing in boat sunroofs, awnings and fastening systems that enhance onboard comfort and functionality.
North Star Mutual Insurance (Cottonwood, Minn.) provides property and casualty insurance with a focus on delivering reliable coverage and personalized service to policyholders in the Midwest.
Octane (New York, N.Y.) provides digital lending solutions that make it easier to finance powersports vehicles, including boats, RVs and ATVs. Their platform connects customers with financing options, streamlining the buying process for dealers and consumers.
Supreme BI (Bellevue, Wash.) provides Marine Dealerships with robust critical data analysis and visual reporting for insightful and informed decision making.
Wintron Electronics (Manasquan, N.J.) is a wholesale marine electronic accessories supplier that provides high-quality products from marine industry brands.
XPEL (San Antonio, Texas) is a provider of protective films and coatings, including automotive paint protection film, surface protection film, automotive and architectural window films and ceramic coatings.
“We welcome these innovative companies as new Partner Members and their commitment to the MRAA,” says Allison Gruhn, MRAA VP of Business Development. “Their support will enable us to deliver even greater value and resources to the marine retailers we serve.”
Dealer members are encouraged to explore the list of companies that actively support the MRAA across four partnership levels. View the complete list.
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
MINNEAPOLIS, October 1 – The Marine Retailers Association of the Americas (MRAA) announces the launch of its all-new Service Advisor Certification Program – a high-demand, position-specific certification designed to elevate a dealership’s service department by boosting technician efficiency, driving up revenue and profits, and transforming customer experience.
“Not only does the service advisor spend the most time with the customer over their ownership cycle compared to every other position,” said Lead Instructor and Subject Matter Expert Valerie Ziebron of VRZ Consulting, “but they are the gatekeeper to the dealership’s most complex department.”
When you register a team member for MRAA’s Service Advisor Certification Program, you can be confident that, by the end, they will be equipped with the skills, tools and strategies to enhance communication, streamline processes, make the shop more money and deliver exceptional customer service.
To build MRAA’s Service Advisor Certification, the education team and Ziebron consulted with leading service department professionals who shared proven solutions to common service pain points and samples of practical and effective tools to be shared as part of this program.
The Service Advisor Certification Program includes a 7-course, online training package, a 124-page printed workbook and study guide, and dozens of downloadable digital resources, customizable tools and templates. This robust educational offering covers critical areas such as: Effective communication, customer retention strategies, time management and organization, conflict resolution, and sales strategies. Participants will have from Oct. 22, 2024 to Jan. 20, 2025 to complete the program on their schedule. They will have the opportunity to earn their official credential through a proctored online exam.
“Our Service Advisor Certification Program focuses on developing the essential skills that turn a service professional into a Master Advisor, invaluable to the dealership’s success,” said Liz Walz, MRAA Vice President of Education. “Thanks to training that features marine industry expertise and real-world solutions, participants will walk away with the knowledge and tools to exceed customer expectations and improve service department performance.”
MRAA’s Service Advisor Certification Program comes on the heels of the Service Management Certification program developed in partnership between MRAA and the American Boat & Yacht Council (ABYC), launched in January 2024 and available now for an MRAA fall session. Nearly 50 service management professionals participated in MRAA’s first Service Management Certification class in the spring, and more continue to join the class this fall.
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
Join a webinar Thursday, Oct. 10, hosted by the Small Business Legislative Council (SBLC) to learn more about the Corporate Transparency Act and the reporting requirements for small businesses.
Attorneys from Barnes & Thornburg will generally discuss the basics of the reporting requirements under the Corporate Transparency Act and, importantly for small businesses, will thoroughly explain the three primary exceptions to the statute used by small businesses to exempt themselves from this burdensome reporting.
As background, on January 1, 2024, the Corporate Transparency Act (“CTA”) fully came into effect and imposes reporting obligations on all business entities that are within the scope of the definition of “reporting company” under the statute. Entities that do not fall within one of the CTA’s categories of exemptions will be required to file a beneficial ownership information report (“BOI report”) with the U.S. Treasury Department’s Financial Crimes Enforcement Network (“FinCEN”). Most companies in the United States will be required to file an initial BOI Report by December 31, 2024.
For any questions about the SBLC, CTA, or to learn more, do not hesitate to reach out to Chad Tokowicz, MRAA Government Relations Manager at Chad@mraa.com
At the Marine Retailers Association of the Americas (MRAA), we are dedicated to advocating for the interests of our members, many of whom are the small businesses that drive the marine industry’s success. To protect the interests of our members and cultivate a strong selling environment, our Government Relations (GR) Team is constantly advocating on behalf of marine retailers and ensuring that you have a seat at the table. While membership dues support the MRAA GR Team’s basic advocacy responsibilities, we also rely on the crucial support of our Diamond Ambassador Members, whose contributions allow us to do more on behalf of all MRAA members and be your voice when important legislative and regulatory decisions are made. Their commitment helps amplify the voices of marine retailers, ensuring our industry’s unique challenges and needs are heard and addressed.
Supporting Marine Retailers through Advocacy Most of our members are small, family-owned businesses and we understand the unique challenges they face. From fluctuating economic conditions to complex regulations, small businesses need advocates who understand their specific challenges. The contributions of our Diamond Ambassadors have allowed us to expand our advocacy initiatives in direct support of MRAA Member businesses, such as:
Government Relations Software: With the support of our Diamond Ambassador Members, the MRAA made the investment in Quorum, a GR software provider which allows the MRAA GR Team to actively track state and federal legislation and regulation, connect with key officials and their staffs, track meetings, and report out our actions to interested members and stakeholders. Quorum ensures that the MRAA Team is actively monitoring for legislative and regulatory developments that may impact your business while simultaneously helping us to build relationships with key decision makers to work proactively to support our members.
Legislative Tracker: A tool designed with small businesses and partner organizations in mind, the Legislative Tracker gives our members, and our advocacy partners the ability to monitor legislative developments across the states and at the federal level. By staying informed, our members can quickly respond to issues that could impact their operations while staying in tune with how the MRAA is advocating on their behalf.
Expanding our Government Relations Team: The ability to hire Mike Sayre as the MRAA’s Government Relations Director has been another transformative achievement made possible by our Diamond Ambassadors. Beyond just expanding the bandwidth of MRAA’s efforts, Mike’s background in government affairs is perfectly suited to ensuring that our small business members have a strong and knowledgeable advocate on their side. His expertise enables us to navigate the complex legislative landscape with confidence, positioning MRAA as a key player in shaping policies that impact our members.
Amplify your voice more often and across more channels: Diamond Ambassador funding allows our advocacy team to be present more often when we need to meet face-to-face with policymakers, attend important industry events where policy decisions are made. Not only does this allow us to address large-scale issues but local ones as well. This not only strengthens our relationships with policy makers and industry partners but ensures that the specific concerns of marine retailers – such as workforce challenges, tax incentives, and environmental regulations – are consistently highlighted.
Securing a Seat at the Table Thanks to the generous support of our Diamond Ambassadors, MRAA’s GR Team is actively engaging in more of the policy discussions that directly impact our members. Whether it’s participating in high-level meetings with lawmakers or contributing to policy development at key industry events, we ensure the marine retail sector is represented. Without this vital support, the voices of small marine businesses – often competing with larger industries –might not have the same influence or visibility. The Diamond Ambassadors make it possible for us to be where it matters most, advocating for legislation and regulations that foster a healthy business environment for our members and fighting to protect our members from challenges to your business interests.
Focusing on the Future for Marine Retailers At MRAA, our focus remains on supporting the growth and sustainability of marine retailers. Through the continued support of our Diamond Ambassadors, we are able to fight for favorable policies and ensure that our members’ voices are heard. The journey ahead is filled with opportunities, and with our Diamond Ambassadors by our side, we’re confident that we can protect the interests of the marine retail industry, be a vital voice in any recreational marine policy discussion and create a prosperous future for all.
Join Us as a Diamond Ambassador As the marine industry continues to evolve, so does the importance of strong government relations and effective advocacy. Our ability to influence key legislative and regulatory outcomes and provide critical support to MRAA Member businesses hinges on the generous support of our Diamond Ambassador Members. By joining as a Diamond Ambassador, you are directly investing in the future of the marine retail industry and ensuring that our members—many of whom are small, independent businesses – have a powerful voice in Washington D.C. and in state legislatures across the country.
Your support helps fund essential initiatives such participation in key policy discussions, the development of tools like the Legislative Tracker, and the ongoing leadership and work of the MRAA Government Relations Team. With your partnership, we can continue to champion policies that benefit our industry and protect the interests of marine retailers nationwide.
Become a Diamond Ambassador today and be a part of shaping the future of marine retail advocacy. Together, we can do more for the businesses that make our industry thrive.
(NOTE: This is the second blog in a three-part blog series where MRAA members and staff share examples of how they have worked to develop the local workforce within their business and community.)
By Wendy Ramsey, General Manager, Pirate Cove Marina
Workforce development has become one of the most important topics in the marine industry over the last year. Here in Kemptville, Ontario, we’ve taken proactive steps by reaching out to our local high schools at the beginning of each school year to connect with co-op teachers. Co-op placements are work-integrated learning opportunities where students gain practical experience in their field of study by working for a company or organization. These placements are typically part of a formal education program, allowing students to apply theoretical knowledge in real-world settings while earning academic credit. Co-op placements often last for several months. The main benefits of co-op placements include:
Work experience: Students gain hands-on experience in their industry, making them more competitive in the job market.
Networking: Co-op placements help students build relationships with professionals in their field, potentially leading to future job opportunities.
Skill development: Students can develop both technical and soft skills in a professional environment.
Career exploration: A co-op placement allows students to explore their chosen career path and confirm their interest in it.
Much like U.S. high school elective classes such as “shop,” art, computer programming, etc. We’ve found by making these connections early, we ensure that when students inquire about new opportunities, our dealership is one of the first options considered.
Since implementing this initiative, we’ve consistently brought in two to three students each year. These students work closely with the technicians in our shop. They will learn how to complete basic tasks in the shop and assist with the work the technician is completing that day. Whether it’s an oil change or diagnosing a blown engine they are there learning. Depending on the co-op student we can have them full days for a semester or a couple hours each day. This past summer we had one of our co-op students come back and work full time in the shop and requested to do full time co-op with us this semester. She completes her co-op for school then punches in to work the remainder of the day.
Additionally, we collaborate with shop and career classes, visiting schools to discuss the range of career opportunities within the marine industry, from technician roles to service advisors. These conversations open students’ eyes to the possibilities of a fulfilling career in the marine field, and we’re always ready to answer any questions they may have.
While one dealership alone cannot make a huge impact on the workforce by itself, we can collectively. If each of us, or our teams took a little time to engage with local schools, the impact could be tremendous. We know students are not encouraged with the same enthusiasm as college paths, so it is up to us to make that difference. It’s an investment not just in our businesses, but in the future of the entire marine workforce.
About the Author Wendy Ramsey is the incoming YLAC Chair and is the General Manager of Pirate Cove Marinaand Owner of RBK Distribution in Kemptville Ontario, Canada. She’s been a leader and catalyst for workforce development in Ontario and with the schools in her region.
Future-Proofing Your Workforce: Using AIMIE to Connect with the Next Generation
Acquiring and maintaining a steady, talented workforce is a tall task. We understand! That’s why Jennifer McLachlan, MRAA Membership Specialist, is hosting a webinar to share with you innovative ways that AIMIE (AI for Marine Industry Education) can help you grow and future-proof your workforce.
This conversational session explores the practical applications of AIMIE to enhance your dealership’s recruitment and training processes. Learn how to leverage AIMIE’s capabilities to attract and retain young talent, maximize efficiency and provide continuous education for your team.
• October 9 — Using AIMIE to Connect with the Next Generation
Acquiring and maintaining a steady, talented workforce is a tall task. We understand! That’s why Jennifer McLachlan, MRAA Membership Specialist, is hosting an MRAA webinar to share with you innovative ways that AIMIE (our AI for Marine Industry Education content platform) can help you grow and future-proof your workforce.
This conversational session explores the practical applications of AIMIE to enhance your dealership’s recruitment and training processes. Learn how to leverage AIMIE’s capabilities to attract and retain young talent, maximize efficiency and provide continuous education for your team.
Don’t miss this opportunity to discover how AIMIE can be your co-captain in navigating the future of workforce development. Register now to secure your spot!
By Erick Jauregui, Fixed Operations Training Specialist for EasyCare
The parts department is a critical yet often undervalued component of dealership profitability. Adopting strategic measures that can enhance inventory management and help bolster sales through targeted customer service is essential. Here is a comprehensive plan designed to help boost parts gross profits, leveraging market data, inventory control, and interdepartmental synergy.
Understanding Market Dynamics The first step towards profitability: understanding local gross profit percentage and averages. This insight provides a benchmark, enabling dealerships to position themselves competitively. Establishing processes and policies around these metrics can help with maintaining healthy profits. Further, educating parts department staff on these principles is paramount. Training equips them with the knowledge to apply data, preventing profit erosion.
Inventory Management: Tackling Obsolescence A common pitfall for parts departments is the accumulation of obsolete inventory. Aged stock occupies precious space and ties up capital. Identifying and addressing this issue will help you deploy this stock more productively. Several different approaches to stock include:
Inventory Analysis: Conduct a thorough inventory audit to pinpoint slow-moving items. You can make better-informed decisions by understanding how long parts have consumed valuable resources.
Return Policies: Explore return options for unsellable stock. Many suppliers offer buy-back programs, which can mitigate losses on unsold parts.
Alternative Sales Avenues: Look beyond traditional sales channels. Online marketplaces, direct marketing, and parts liquidation services offer avenues to recoup investment on hard-to-sell items.
Inventory Management Systems: Inventory software aids in monitoring metrics, like stock levels of fast-moving items and lost sales opportunities. These tools are invaluable in maintaining operational visibility and agility.
Leveraging the Service Department: Your Premier Customer There is a symbiotic relationship between the parts and service departments. The service department’s reliance on the parts division for timely and accurate parts supplies makes it the most significant internal customer. Ensuring a well-stocked inventory tailored to the service department’s needs guarantees a streamlined workflow. This provides an environment where parts are sold efficiently. Key strategies include:
Stock Optimization: Align inventory with demand. Focus on fast-moving parts and those with a high turnover rate to meet the service department’s requirements.
Pricing and Availability: Competitive pricing and immediate part availability can help strengthen the service department’s confidence in the parts division. This enhances the customer service experience.
The Takeaway Improving the performance of the parts department requires a deliberate approach to market analysis, inventory management, and internal collaboration. By understanding market dynamics, addressing inventory obsolescence, and strengthening the partnership with the service department, dealerships can unlock significant profit opportunities.
About the Author Erick Jauregui, Fixed Operations Training Specialist for EasyCare (merged with Relentless Dealer Services), brings nearly 20 years of automotive, powersports and marine service department experience. Erick is focused on training, consulting and creating new fixed ops content to help dealers supercharge their operations. During his career, Erick was certified by several OEMs, with his service departments exceeding gross profit, parts and CSI. Learn more about EasyCare at www.easycare.com.
• Warranty – The Biggest Untapped Profit Center at Your Dealership
IDS, an MRAA Education Champion, is hosting an industry webinar entitled “Warranty – The Biggest Untapped Profit Center at Your Dealership.”
Details: You probably have a goldmine of uncollected revenue sitting in your lot right now. Everyone thinks of warranty as a post-sale upsell when they should be thinking of warranty as a profit center. Kevin Gribble, dealership expert at IDS and former Warranty Manager of a multi-location dealership, will share best practices for increasing revenue and decreasing liability with warranty.
Key Discussion Points:
Who manages your unit while you own it?
How to follow the warranty of the life of a unit, from the moment it leaves the factory to one year later and beyond.
How to bring deferred dollars into the present while also speeding up your turnaround time.
• How to Motivate, Cultivate and Maintain a New Generation of Employees
By Jon Stovall, General Sales Manager, Ocean Blue Yacht Sales
In 2024 and beyond, we have a new generation of people coming into the retail marine industry. How do we, as business owners and managers, connect with a generation that thinks and acts completely differently from us or any generation we have worked with?
The newest generation of workers that are now coming out of high school, trade schools and even four-year colleges have a way of thinking that we have not seen in the workforce before now. As business owners and operators, we have established mindsets, expectations and requirements when interviewing and hiring a new candidate. But, at some point, you start scratching your head when the new hire who you had high hopes for suddenly says they want to leave your dealership with no warning signs.
After seeing this happen consistently, not only at my dealership, but at others around me, I wanted to dive deeper into what motivates this generation and how we as operators can continue with our established dealership cultures and still develop our next work force.
The biggest lesson I learned is that this new generation is not always motivated solely by money. As a manager, sitting down with your new hire is critical. Yes, I am sure we all do this automatically, but do we really ask the questions or know the questions to ask? Asking questions that allow your new hire to really express their long-term goals and aspirations is a great starting point. I have found that young candidates don’t always know what their long-term goals are. Especially with how fast their lives change based on how integrated social media and technology is in their lives and early development. Having continuous conversations about this helps keep them engaged and feel appreciated by leadership.
My most successful hires with the new generation have required frequent check-ins, more than I normally would do with employees that are similar ages to me. These check-ins are critical. Helping them understand the big picture of what your dealership can do and where it can go with them as a part of that plan has helped me provide them with long-term goals, mentorship and empowerment that they thrive on. Taking monetary compensation out of the equation has helped take instant gratification emotions out of their mindsets. It does not completely go away – compensation is an extremely important topic – but providing a platform that can clearly show their potential and pave a path for long-term growth and success can far outweigh any other compensation they can dream of.
In summary, it’s important to take a different approach to developing employees than you have in the past. Providing purpose, identity and a connection to them and your everyday business could outweigh monetary compensation at a different job down the street.
About the Author Jon Stovall is the General Sales Manager for Ocean Blue Yacht Sales in sunny southeast Florida. He has been in the marine retail industry for 10 years and has worked in just about every department of a marine dealership. He also serves on MRAA’s Young Leaders Advisory Council (YLAC). With a passion for the industry, he has learned that recruiting and developing new people is the key to long term success.
Future-Proofing Your Workforce: Using AIMIE to Connect with the Next Generation
Acquiring and maintaining a steady, talented workforce is a tall task. We understand! That’s why Jennifer McLachlan, MRAA Membership Specialist, is hosting a webinar to share with you innovative ways that AIMIE (AI for Marine Industry Education) can help you grow and future-proof your workforce.
This conversational session explores the practical applications of AIMIE to enhance your dealership’s recruitment and training processes. Learn how to leverage AIMIE’s capabilities to attract and retain young talent, maximize efficiency and provide continuous education for your team.
• Help build careers and strengthen your dealership with continuing marine-industry education
As a dealership owner or general manager, we know you want to put your business in a position to win. You want your employees to have long careers and remain loyal to your store(s) while also needing your business to stay efficient and profitable. To help your team and strengthen your business, you must find resources to grow and improve together. The problem is that your team is so busy in your day-to-day roles that it’s impossible to find the time to explore continuing education.
We believe when you invest in your people and your business, you create success. And your success leads to better results for the entire marine industry. We also understand finding more time in your already busy day is a challenge in and of itself. However, to reach new levels in business, you have to be willing to push through your challenges and seek continuous improvement with additional time, effort and education.
That is why we built the robust MRAA Certified Dealership program. We partnered with the American Boat and Yacht Council to create Service Management Certification. This fall, you have four ways to empower your crew and benefit your business. So stop worrying about your next move and take action today to correct your inefficiencies, nurture skills and advance your business.
Service Management Certification You need your Service Manager to be a problem-solver and decision-maker, especially if you have multiple technicians on staff. When your daily operations get muddled up in inefficient processes and poor communication, employee morale suffers, customer experience is hindered and your business can struggle. More service issues arrive when a manager lacks financial oversight and control over workflow. Even vendors will start to notice delays and miscommunication.
Whether you have one of these issues or many, you can overcome them by helping your Service Manager(s) develop the confidence and skills to remove poor practices and ineffective behaviors and replace them with proven best practices.
The Service Management Certification Program, developed by the American Boat and Yacht Council (ABYC) and MRAA, empowers your team to manage challenges, enhance communication and leadership skills and take action. Investing in this certification strengthens your service department, providing long-term stability and growth for your dealership.
Program participants gain the training and tools to fine-tune their results at a time when dealerships need it most. The next training opportunity begins This September! Don’t miss the chance to fortify your service department and dealership, getting them both on track for greater profitability and success.
MRAA Dealership Certification The last four years in the boating industry has felt like an exciting but precarious rollercoaster ride filled with peaks and valleys. It’s exhilarating in one turn, but the next turn brings disbelief or alarm. Feeling like you have a lack of control is not rewarding. We get it. The MRAA designed the influential Certified Dealership program helps you streamline your operations, improve processes and create adaptability, regardless of the turns in the market ahead of you.
From enhancing customer experience at every touchpoint to enriching your employees’ expertise to boosting your overall profitability, Dealer Certification puts you on an elite level. Your commitment to winning begins today!
Whether you are considering certification for the first time or looking to renew your commitment, the “Certification Unleashed” webinar with Bob McCann, MRAA Lead Certification Consultant, is designed to provide you with both information and actionable tips to help you navigate MRAA Dealership Certification with confidence. In this interactive webinar and exclusive Q&A session, Bob will let you explore more of this business-altering program. He will answer your burning questions at 10 a.m. (CDT), Wednesday, Sept. 25, about the MRAA Dealership Certification program and share insights on how certification is the step you’ve always needed to take, especially heading into 2025.
MRAA Educational Foundation Scholarships You want all your co-workers to be models of consistency in that they are as reliable as they are predictable. But what if you could help them maintain their consistent performance and advance in a way that fosters their career growth and improves the dealership you both represent?
You seek to grow your role in the business in a two-fold effort to prolong your career and help it succeed. We understand it’s hard to find time to focus on career development with your demanding schedule and in your busy season. You are good at your craft. However, like a trapeze artist, you eventually have to try new things or leave the safety of the net to advance your skills and put on a better show for your customers (audience).
The 2024 MRAA Educational Foundation Scholarships develop talented marine-industry professionals by expanding their abilities through training. Through education, they evolve into future managers and leaders. It is crucial to apply or nominate a marine industry professional and future leader for the 2024 Duane Spader Leadership Development Scholarship and the 2024 Kevin Lodder Scholarship for business management.
Career advancement, a catalyst for change, is an integral part of workforce development. Don’t miss out on your chance to grow your career or help a co-worker improve. Nominate or apply for these career-changing scholarships. The Educational Foundation contributes to marine industry growth through workforce development. Learn more.
Marine Industry Education Please close your eyes and picture your dealership perfectly, without blemishes, errors, workforce issues, or complaining customers. Now open your eyes and think about the areas in your business that could improve if you just had a way to help your departments learn and grow together. Now, imagine a place where you go as a team, to gain timely education and industry-specific tactics to help you aim for your perfect state.
I understand your skepticism. Before you say, “This place doesn’t exist,” let me introduce you to Dealer Week 2024. From sales to service to marketing and even your own leadership, MRAA’s conference helps you become the dealership you want to be and need to be for your staff, family and the boating community you serve.
Dealer Week, a boating-specific gathering focused on dealership growth, is an on-site event you can’t miss. From expert advice to implementable solutions and unmatched networking opportunities with vendors and dealership peers, the annual event will help you drive performance in today’s market and help you install the process to make your earlier vision a reality.
Save on Early Bird registration, which runs to Monday, Sept. 30. Register today, and join us Dec. 8-11, in Orlando, Fla.
Achieve More! While doing all four of these options will help your entire business improve, we understand if that could feel overwhelming for you on both a team bandwidth and financial scale. However, by choosing to do at least one of these this year, you will set up your team to achieve more and improve your customer relations, which, in turn, will help advance your business.
Have questions about MRAA Membership, signing up for training for your team or other membership-related questions, contact: Sherri Cuvala, MRAA Director of Membership at sherri@mraa.com; 763-333-2420.
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