Tag: MRAA

MRAA’s ‘Aimie’ Technology Earns Best Use of AI 2023 Neptune Award

MIAMI, February 15 – The Marine Retailers Association of the Americas (MRAA) has announced that Aimie (AI for Marine Industry Education), its artificial intelligence-powered content delivery system for boat dealers, has earned the Best Use of AI 2023 Neptune Award. “It’s inspiring for the MRAA to receive a Neptune Award for Aimie because she delivers […]

Overcome Fear with Action

• Use the MRAA Guide to Navigating 2024 as a Tool to Find Success Fear can be demobilizing for some, almost as if you’re stuck in quicksand and panicking about your next move. The fear of failure can cause some to push for the status quo. For others, fear can act as a motivator to […]

MRAA Announces 2024 Young Leaders Advisory Council

MINNEAPOLIS, January 16, 2024 – The Marine Retailers Association of the Americas announced today Co-Chair officers and six new members for the Young Leaders Advisory Council (YLAC). As young marine professionals working within the recreational boating industry, council members help to further the industry for business stakeholders and consumers. Along with possessing ambitious leadership and […]

Savannah Boat Works Commits to Supporting MRAA Through Platinum Partnership

MINNEAPOLIS — The Marine Retailers Association of the Americas announces that Savannah Boat Works has joined the MRAA at the Platinum Partner Membership level.   Through Platinum Partner Membership, Savannah Boat Works supports the MRAA, its programs and the opportunities the association provides the dealer body in an effort to fuel the success of the […]

Veranda Luxury Pontoons Commits to Platinum Partnership

MINNEAPOLIS — The Marine Retailers Association of the Americas announces that Veranda Luxury Pontoons has joined the MRAA as a Platinum Partner.   Through Platinum Partner Membership, Veranda supports the MRAA, its programs and the opportunities the association provides the dealer body in an effort to fuel the success of the industry. Commitments from Platinum […]

Seeking Greatness

• Interest in the Great Dealerships to Work For awards criteria suggests a commitment to excellence. After I sent out the recent MRAA press release announcing the 22 Certified Dealerships that earned a 2023 Great Dealerships to Work For (GDTWF) award at Dealer Week in Tampa, Fla., I received an email response asking what is […]

The Magic of Dealer Week

The 2023 MRAA Dealer Week Conference and Expo was the largest Dealer Week on record, from its attendance to its sheer size! I feel honored to play a role in helping make the annual event happen. But, as some of my co-workers have stated, Dealer Week 2023 just hit differently. Maybe it’s because of the […]

MRAA Dealer Week Conference & Expo Smashes Attendance Records

• More than 1,500 Dealers and Industry Members Attended the 4-Day Marine Event, Hosted Dec. 4-7, at the Tampa Convention Center in Florida. MINNEAPOLIS, Dec. 11 – More than 1,500 marine industry professionals attended the Marine Retailers Association of the Americas (MRAA) 2023 Dealer Week Conference and Expo, held Dec. 4-7 in Tampa, Fla., establishing […]

MRAA Promotes 3 to Support Strategic Growth in 2024

MINNEAPOLIS, Dec. 1, 2023 – The Marine Retailers Association of the Americas (MRAA) announces that Liz Keener, Stevie Cook and Sherri Cuvala have been promoted for exemplary work helping the MRAA and dealers find greater success. The promotions reflect their hard work and dedication and allow MRAA to pursue its strategic goals to provide increasingly […]

2 New Hires Strengthen MRAA Dealer Education Team

MINNEAPOLIS, Dec. 1 – The Marine Retailers Association of the Americas (MRAA) announced today that it added two new employees to its Education Team: Senior Education Developer Bernie DeGraw and Education Coordinator Carolyn Howell.   “Adding Bernie and Carolyn will help us enhance our educational initiatives and deliver on our mission to fuel dealer success,” […]