The Marine Retailers Association of the Americas (MRAA) celebrates an incredible achievement for our industry’s advocacy efforts — the industry’s political action committee, BoatPAC, has set a new all-time fundraising record! Thanks to the generosity of more than 400 donors across the recreational boating industry, BoatPAC raised $359,000 during the 2025 fiscal year, surpassing last […]
MRAA Blog
Sales Leadership Certification: Why It’s More Than Management
Strong sales leadership training drives dealership success. Learn how MRAA’s newest certification goes beyond simply learning how to manage.
Don’t Blink, AI Won’t Wait for You
AI isn’t tomorrow’s technology — it’s already reshaping how consumers buy, negotiate, and expect businesses to respond. The question is, will your dealership evolve with it?
MRAA Submits Comments on Connecticut Department of Energy and Environmental Protection’s Wake Boat and Wakesurf Study
The Marine Retailers Association of the Americas (MRAA), joined by several Connecticut-based marine retailers, has submitted formal comments to the Connecticut Department of Energy and Environmental Protection (DEEP) regarding its proposed Wake Boat and Wakesurf Study. The wakesurfing study is intended to evaluate the operation and impacts of wake boats on Connecticut’s inland lakes and […]
Lead Nurture Is No Longer Optional
The landscape has shifted: why the future of marine sales hinges on timely, tailored engagement By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner It’s 2025 and across the marine industry, we’re seeing the impact of a long-anticipated generational handoff. Millennials are now in their peak earning years, Gen Z is […]
Marine Tech Apprenticeship Program Launched
• Marine Trades Association of Maryland established new, vital workforce program at Annapolis Power Boat Show By MRAA Government Relations Team Developed through a grant from the city of Annapolis, the Marine Trades Association of Maryland announced the launch of a marine tech apprenticeship program at the recent Annapolis Powerboat Show. The apprentice program will […]
Convert Renters to Boat Owners
How your dealership can help already-established boating enthusiasts become buyers As a boat dealer, if you could determine how to create urgency to buy in your boat renters, it could unlock new sales and profit opportunities now and for the foreseeable future. When it comes to boat sales leads, the average renter falls into the […]
Discover Boating Marketing Leadership Summit
I am a 1-in-8 Member By Jerrod Kelley, MRAA Content Manager [Editor’s note: Original LinkedIn post edited for sharing] Yesterday (Monday, Oct.6, 2025), as I sat in a room filled with brilliant marketing minds and dozens of marine industry leaders and decision-makers for the Discover Boating Marketing Leadership Summit 2025 at the Tampa EDITION in […]
System Reset: Today’s Boat Buyer is Not Yesterday’s
Today’s customer expects more — a smarter, more engaging dealership experience. The choice is clear: invest in your team, your tools, and your future to meet the moment, or wait for the market to change on its own.
Anchoring Interest: How Discover Boating Attracts Future Enthusiasts
The National Marine Manufacturers Association (NMMA) recently shared a story about the Discover Boating Public Service Announcement (PSA) campaign and how it continues to build momentum and public interest for recreational boating. Here are three key takeaways marine dealers like you should understand about the initiative, which highlights the fun, accessibility and safety in boating, […]
