MRAA Blog

Turn Slow Months into Strategic Wins for Your Dealership

• Why Offseason Cash Flow Matters for Marine Retailers By Brenda Cline-Kereakes, Chief Operating Officer at Line\5, an MRAA Platinum Partner For many marine retailers, seasonality is a familiar rhythm. Spring and summer bring showroom traffic, strong unit sales and packed service schedules. Then the calendar turns, temperatures drop and consumer urgency softens. The offseason can […]

The Contextual Challenge: Navigate the ‘Dark Funnel’

• Using AI-Powered Lead Management Tools Proactively to Help You Own Your Digital Storefront & Generate Deliveries for Spring By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner If 100 people walked into your showroom and left, would you just let them leave?January in the marine industry is a month of contradictions. While […]

MRAA Board Member and Marine Industry Leader Testifies at Legislative Hearing; Underscores Need for Increased Boating Access

• House Natural Resources, Subcommittee on Water, Wildlife, and Fisheries Hearing: Hunting and Fishing Access in the Great American Outdoors By MRAA and NMMA On January 13, the House Natural Resources Subcommittee on Water, Wildlife, and Fisheries held a hearing titled “Hunting and Fishing Access in the Great American Outdoors” that focused on access to […]

Master Dealership Financials: Cash Flow, Profitability and Forecasting for 2026

By Russell Baqir, SVP – Business Development, Northpoint Commercial Finance, an MRAA Strategic Partner In today’s dealership environment, dealership cash flow and profitability is more critical than ever. Your annual financial statements tell the story of your business’s health. In our floorplan or lending world, we obtain financials annually that originate from several sources. They […]

Recreational Boat Taxes Could Return in 2026: What Marine Retailers Need to Know

By Chad Tokowicz, Government Relations Manager, Marine Retailers Association of the Americas (MRAA) If there was one clear takeaway from state level advocacy battles in 2025, it’s this: recreational boats remain an attractive revenue target for lawmakers. Across the country, legislators introduced proposals to increase sales taxes, impose new “luxury” taxes, or remove long-standing tax […]

Manage Cash Flow in Marine Dealerships

• How a Dealer Management System Makes the Difference By Ryan Kloppe – Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner In the marine industry, cash flow is the financial lifeblood of your dealership. It’s what keeps the lights on, the service bays spinning and your team focused on delivering exceptional customer […]

Cash Flow Plateau

• Implementable Goals for Your Dealership to Get Your Cash Flowing with Force By Bernie DeGraw, MRAA Senior Education Developer Isn’t it amazing how obstacles rarely stop water? Water finds a way, around, over, sometimes under and sometimes right straight through. Obstacles usually don’t stop water. Flatness — a plateau — does. When water reaches […]

Dealer Week 2025 Schedule

• Plan Your Experience at the MRAA Conference in Tampa It’s not easy leaving your dealership behind and planning to fully immerse yourself — and perhaps many of your teammates — into the Dealer Week 2025 event. It can be challenging to corral and stay on top of all the info regarding your flights, hotel […]