• Northpoint steps up its support of MRAA’s mission through enhanced membership and Dealer Week participation MINNEAPOLIS — Northpoint Commercial Finance has significantly increased its support of the Marine Retailers Association of the Americas, MRAA’s mission of supporting dealers and the Dealer Week annual Conference & Expo as a Strategic Partner — the highest level of […]
Tag: marine industry
Female Anglers Pose Significant Revenue Opportunity for Fishing Industry
• RBFF and Southwick Associates Find: Increasing women’s participation in fishing stands to provide an additional $1 billion in revenue to the sportfishing industry ALEXANDRIA, VA (May 18, 2023) – Female anglers pose a significant revenue opportunity for the fishing industry, according to new research from the Recreational Boating & Fishing Foundation (RBFF) and Southwick Associates. […]
Discover Boating: Engaging Tomorrow’s Customers Today
Discover Boating, powered by the National Marine Manufacturers Association® (NMMA) and MRAA, has rolled out its See You Out Here marketing campaign heading into peak boating season. The focus remains on expanding the market for boating by attracting the next generation and retaining current boaters. For nearly two decades, Discover Boating has helped nurture the next generation while […]
22 Tips to Tackle High Rates & Finance More Deals
Higher interest rates are putting a damper on customers’ interest in financing their boat purchases. In a recent MRAA Pulse Report Survey, about 8 out of 10 dealers cited high interest rates as the biggest obstacle to customer financing. Low lender approval rates came in second, followed by “perceived values of trade-ins” and “other.” There’s […]
‘Find Your Best Self’ Marketing Campaign Webinar
The Recreational Boating & Fishing Foundation (RBFF) recently kicked off a new Take Me Fishing campaign called “Find Your Best Self on the Water.” It will host an all-industry webinar at 2 p.m. ET, Wed., May 31, to provide more detail on the campaign.
Take Me Fishing Launches ‘Find Your Best Self on the Water’ Campaign Spotlighting Benefits of Fishing and Boating for Women
• Marketing campaign fueled by extensive research revealing women who fish are happier and healthier ALEXANDRIA, VA (May 2, 2023) – The Recreational Boating & Fishing Foundation (RBFF) this week launched the Take Me Fishing™ “Find Your Best Self on the Water” campaign to create awareness of fishing and boating among diverse new audiences and […]
Best Friend at Work
By Bob McCann, MRAA Lead MICD Program Consultant Think about your workplace for a few minutes, and imagine a stressful day – we all have them now and again. Think for a second about when that stress bubbles up, who at work do you run to? Who do you vent to? From whom do you […]
Info-Link Technologies, Elco Motor Yachts Join MRAA as Partner Members
MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces the addition of Info-Link Technologies, Inc. and Elco Motor Yachts, LLC as Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of […]
Regal & Nautique of Orlando Named Water Sports Industry Association ‘Marine Dealer of the Year’
• RNO Wins Top International Water Sports Retailer for 2023 ORLANDO, FLORIDA – It’s a winning trifecta for top marine retailer Regal & Nautique of Orlando (RNO). Besides being named the #1 Dealer in North America by Boating Industry Magazine in its Top 100 ranking last November, followed by recognition among the “Great Dealerships to […]
Marine Market Insights: Boat Shows, Outboards & the Inventory Race
• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q1 Marine Market By Drew Mick, MRAA Data Specialist Mick: Last time we spoke, you emphasized how 2022 was showing signs of “a return to the norm.” With what we are seeing in Q1 2023, […]
