Last month, Discover Boating, in collaboration with Progressive Insurance, launched a television public service announcement (PSA) campaign to increase awareness of boating safety and provide resources for people looking to get started in boating. The PSAs, which feature videos from the Safety Basics Video Series as well as the See You Out Here “Anthem” spot, […]
Tag: MRAA
First Approval Source Advances to MRAA Education Champion
• The recreational loan specialist increased its support of MRAA’s mission through both enhanced membership and Dealer Week participation MINNEAPOLIS — First Approval Source, a recreational loan specialist serving the boating and other industries, increased its support of the Marine Retailers Association of the Americas, by upgrading to an MRAA Education Champion, strengthening its support of […]
MRAA Adds New Director of Government Relations to Amplify Advocacy Efforts
MINNEAPOLIS, August 15, 2023 – The Marine Retailers Association of the Americas announced that it has added Mike Sayre as Director of Government Relations. As dealers face significant regulatory and legislative challenges to their businesses, the MRAA is ramping up its government relations efforts to ensure the voice of the dealers is represented in the […]
Timely Boating Tips for Your Customers
Share new Discover Boating website content with the next generation of boaters As part of its efforts to engage the next generation of boaters, Discover Boating, powered by NMMA and MRAA, continues publishing timely and relevant content to meet the needs of consumers interested in boating. Safety was a focus of recent DiscoverBoating.com content with […]
The Service Shuffle
A look at service department pain points and potential solutions from MRAA’s recent Pulse Report. To be an elite dealership, you need your Service & Parts Departments to follow and maintain a tight, structured schedule, yet remain flexible to effectively upsell and schedule future work to add cash flow. However, it’s not easy to be […]
Skier’s Choice Increases Support to MRAA as an Education Champion
• Boat manufacturer enhances MRAA membership, to participate at Dealer Week 2023 MINNEAPOLIS — Skier’s Choice, manufacturer of Supra and Moomba performance boats, increased its partnership level with the Marine Retailers Association of the Americas by becoming an Education Champion. Its partnership strengthens MRAA’s critical mission of supporting dealers and the Dealer Week Conference and Expo. […]
VRZ Consulting Commits to MRAA as Platinum Partner, Dealer Week 2023 Host
MINNEAPOLIS — The Marine Retailers Association of the Americas announces that VRZ Consulting has increased its MRAA support level to a Platinum Partner Member and Dealer Week Host. VRZ Consulting supports the MRAA’s programs and opportunities provided to the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners […]
The Rational Walk to Success: Embracing the Pre-Owned Boat Market
By Bob McCann, Lead MICD Program Consultant When I made the walk from the automotive industry to the marine industry in 1999, two areas of concern jumped out at me. A Missed Opportunity: Neglecting Customer-Pay ServiceThe observation of a missed opportunity in service was mostly my ignorance of the enormity of the dealer’s role in […]
Discover Boating: ‘Understanding Boat Capacity and Carriage Requirements’
• Fifth episode in digital video series focused on safe boating operation, Powered by Progressive® Insurance As part of the brand’s efforts to reinforce safety guidelines, Discover Boating launched the final episode in its five-part digital video series in partnership with Progressive® Insurance. In episode five, “Capacity and Carriage Requirements,” viewers learn about necessary boat capacity requirements as […]
Mocama Marine Joins MRAA as Partner Member
MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces the addition of Mocama Marine as a new Partner Member. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the marine industry. Support […]
